linkedin optimization branding and seo
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[Webinar] LinkedIn Optimization, Branding and SEO April 3, 2014
Lori Ruff CEO, Integrated Alliances E: lori@iasocialmedia.com Mike O’Neil Founder & President, Integrated Alliances E: mike@iasocialmedia.com Chris Raulf Founder & President, Boulder SEO Marketing E: chris@boulderseomarketing.com
www.boulderseomarke.ng.com | www.IntegratedAlliances.com
What We’ll Discuss Today • How to grow your business with LinkedIn • LinkedIn as a branding tool • LinkedIn groups • Using LinkedIn as a search engine op9miza9on catalyst
• How to measure success • Case studies • Ques9ons & Answers
www.boulderseomarke.ng.com | www.IntegratedAlliances.com
Quick Poll
• My company has a LinkedIn company page • My company doesn’t have a LinkedIn company page
• Not sure • Not applicable
www.boulderseomarke.ng.com | www.IntegratedAlliances.com
Quick Poll
• LinkedIn is an important part of our overall digital marke9ng efforts
• We don’t really use LinkedIn as part of our digital marke9ng efforts
• Not sure • Not applicable
www.boulderseomarke.ng.com | www.IntegratedAlliances.com
Integrated Alliances is not associated in any way with LinkedIn®
We help the user community
gain concrete business advantages through LinkedIn
B2B, Tech Heavy
CULTURES
8
SEO is about…
L INKEDIN
9
LinkedIn SEO Components
Ø Keywords Ø Data Fields Ø Individual Profiles Ø Company Pages Ø Posts and Content
10
OPT IMI ZE
METHODOLOGY Engage
Search Profile
Network
11 Sell
Your LinkedIn Profile
12
PROF I LE
“Fit In” with Keywords
13
PROF I LE
“Stand Out” with Style
14
Your “Digital Footprint”
15
I T ’ S A B O U T
“Catch” Their Eye PROF I LE
16
Speak to Them PROF I LE
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LinkedIn Profile InfoGuide
✮FAST TRACK✮
PROF I LE
18
Simple Process PROF I LE
Ø MicrosoY Word – Copy & Paste Ø Follow Profile InfoGuide Ø Work Top-‐down Ø Profile Template -‐ Master Text Ø Join the Company Page
19
Your Network
20
Your LinkedIn Network NETWORK
21
Ways to Build Your Network
22
NETWORK
23
LinkedIn Groups GROUPS
24
• Community – Like-‐minded individuals, peers, targets – Op9ng Into a Special Interest
• Social-‐Business – Crosses boundaries
Groups to Join
• Regional Groups – Linked To Denver, Linked Minnesota • Execu.ve Groups: C-‐levels, Decision Makers • Professional Associa.ons – Local, Regional, Na9onal • Industry Groups – Real Estate, Investors, Marketers • Personal Interest Groups – Music, Fantasy Football
GROUPS
25
Ge`ng Leads in Groups
• For Starters – Observe, Lurk, Read – Like, Comment on other Posts
• Post Discussions – Create interest – Demonstrate Knowledge
• Message Other Members
GROUPS
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Searching
27
Millions go in… SEARCHING
28
Basic Searching SEARCHING
29
SEARCHING
Advanced Searching
30
Rock.com
Key Takeaways from Today
• Spiff up your profile • Create a LinkedIn Company Page • Get Your Team on the Company Page • U.lize Employees as Brand Ambassadors
• Pay Acen.on 32
Ø Coaching Programs Ø Corporate Training Classes Ø Wri.ng & Op.miza.on Services Ø Speak at Your Event
The 5 Pillars of SEO
1. Technical Health of Website 2. Website Func9onality 3. On-‐Page Search Engine
Op9miza9on 4. Off-‐Page Search Engine
Op9miza9on 5. Social Media Marke9ng
www.boulderseomarke.ng.com | www.IntegratedAlliances.com
Quick Poll Have you done keyword research?
www.boulderseomarke.ng.com | 720.263.1736 | info@boulderseomarke.ng.com
Keyword Research
www.boulderseomarke.ng.com | www.IntegratedAlliances.com
www.boulderseomarke.ng.com | 720.263.1736 | info@boulderseomarke.ng.com
Keep Track of Your Rankings
www.boulderseomarke.ng.com | 720.263.1736 | info@boulderseomarke.ng.com
Anatomy of a Search Engine Results Page (SERP)
www.boulderseomarke.ng.com | www.IntegratedAlliances.com
www.boulderseomarke.ng.com | www.IntegratedAlliances.com
Increase Referral Traffic with LinkedIn
www.boulderseomarke.ng.com | www.IntegratedAlliances.com
Get SlideShare to Work for You
www.boulderseomarke.ng.com | www.IntegratedAlliances.com
LinkedIn Company Page Status Updates are Indexed on Google
h_p://business.linkedin.com/marke9ng-‐solu9ons/c/14/3/products-‐and-‐services-‐tab-‐re9rement.html
Case Studies and Success Stories Example: • Bi-‐weekly blog post • 1 personal LinkedIn status update per day • 1 LinkedIn and Google+ company page status update per day • 2 Tweets per day • 2 LinkedIn group pos9ngs per day
www.boulderseomarke.ng.com | www.IntegratedAlliances.com
Case Studies and Success Stories • Bi-‐monthly Webinar
or Web Panel • Weekly blog post • 2 personal LinkedIn
status updates per day
• 1 LinkedIn company page status update per day
• 2 LinkedIn group pos9ngs per day
• 1 FB / G+ post per day • 2 Tweets per day
www.boulderseomarke.ng.com | www.IntegratedAlliances.com
April 8 & 29 in Boulder and Denver
Get $50 off the registra.on fee with code LIMC50 Learn more at: www.boulderseomarke9ng.com/training
www.boulderseomarke.ng.com | www.IntegratedAlliances.com
[Webinar] LinkedIn Optimization, Branding and SEO
Questions?
Connect with Integrated Alliances: LinkedIn: h_ps://www.linkedin.com/company/integrated-‐alliances Facebook: h_ps://www.facebook.com/IntegratedAlliances Twicer: h_ps://twi_er.com/iasocialmedia Google+: h_ps://plus.google.com/+Integratedalliances-‐LinkedIn-‐training YouTube: h_ps://www.youtube.com/user/IntegratedAlliances Connect with Boulder SEO Marketing: LinkedIn: h_p://www.linkedin.com/company/boulder-‐seo-‐marke9ng Twicer: h_ps://twi_er.com/Marke9ngSEOWiz Facebook: h_ps://www.facebook.com/BoulderSEOMarke9ng Google+: h_ps://plus.google.com/+Boulderseomarke9ng YouTube: h_ps://www.youtube.com/user/boulderseomarke9ng
www.boulderseomarke.ng.com | www.IntegratedAlliances.com
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