#mblt14 presentation — linko
Post on 15-Jan-2015
96 Views
Preview:
DESCRIPTION
TRANSCRIPT
2
Evolution of computing by 2017, 83% of all computing is mobile.
1. App fragmentation 2. Personal choices are driving
mobile use cases
40 years & golden
4 x 10 years
10 x 4 years
10 concurrent projects
Careers are shorter
Morning & Afternoon One hour sessions Few minutes at a time Few seconds at a time
Attention span is shorter
Evolution of Apps From hours to few moments at a time.
Engagement is deadNow nonstop, fleeting interaction
Phil Libin, Evernote CEO
“I’m designing jobs that don’t exist yet, people who know how to build interfaces for a world where computers understand context, what you need to see next.”
top related