meet pardot - drive sales with intelligent b2 b marketing by salesforce

Grow Pipeline and Accelerate Sales B2B Marketing Automation by Salesforce

Clive Kent Commercial Sales South Africa

Clive.kent@salesforce.com

Marc Dijkstra Consultant Agilitude

Marc@agilitude.co.za

The B2B Marketing Playbook is Being Rewritten

Marketing Sales

Today, B2B Buyers Forge Their Own Paths

Marketing

Sales

Marketing

Sales

…But Are Those Paths Ending in Purchase? Almost half of B2B marketers and sales reps are struggling to stay relevant

of marketers are struggling to personalize customer

interactions

of sales reps feel they do not have the right information before making a sales call

48 % 42 %

Source: Forrester Research, Lattice Engines/CSO Insights

How Can Marketers Work with Sales to Better Connect With Buyers?

Pardot B2B Marketing Automation by Salesforce Drive sales with intelligent, adaptive marketing

Fill sales pipeline with high quality leads Target the best leads with your most relevant offers

Bring sales & marketing together onto one platform

Boost close rates and increase marketing ROI

+

Salesforce Engage Empowering sales reps with real-time, mobile marketing tools Real-time alerts when prospect engages

Complete activity history for relevant conversations

Stay top of mind with marketing-curated campaigns

Engage from anywhere

Connect Sales and Marketing Throughout the Buying Cycle

Generate more quality leads

Convert more leads to customers

Measure impact and ROI

Focus on the right leads

+38%

in prospect engagement

+37%

in campaign effectiveness

+34% in marketing

ROI

+34%

in sales revenue

Source: Salesforce Pardot Customer Relationship Survey conducted February 2015 – March 2015 on 460+ customers randomly selected

Customers Who Use Pardot Grow Faster Pardot customers of all sizes see results at every stage of the sales funnel

Why Pardot?

Backed by the power of Salesforce

We never compromise on ease of use

Your success is our success

thank y u