meet pardot - drive sales with intelligent b2 b marketing by salesforce
TRANSCRIPT
Grow Pipeline and Accelerate Sales B2B Marketing Automation by Salesforce
Clive Kent Commercial Sales South Africa
Marc Dijkstra Consultant Agilitude
The B2B Marketing Playbook is Being Rewritten
Marketing Sales
Today, B2B Buyers Forge Their Own Paths
Marketing
Sales
Marketing
Sales
…But Are Those Paths Ending in Purchase? Almost half of B2B marketers and sales reps are struggling to stay relevant
of marketers are struggling to personalize customer
interactions
of sales reps feel they do not have the right information before making a sales call
48 % 42 %
Source: Forrester Research, Lattice Engines/CSO Insights
How Can Marketers Work with Sales to Better Connect With Buyers?
Pardot B2B Marketing Automation by Salesforce Drive sales with intelligent, adaptive marketing
Fill sales pipeline with high quality leads Target the best leads with your most relevant offers
Bring sales & marketing together onto one platform
Boost close rates and increase marketing ROI
+
Salesforce Engage Empowering sales reps with real-time, mobile marketing tools Real-time alerts when prospect engages
Complete activity history for relevant conversations
Stay top of mind with marketing-curated campaigns
Engage from anywhere
Connect Sales and Marketing Throughout the Buying Cycle
Generate more quality leads
Convert more leads to customers
Measure impact and ROI
Focus on the right leads
+38%
in prospect engagement
+37%
in campaign effectiveness
+34% in marketing
ROI
+34%
in sales revenue
Source: Salesforce Pardot Customer Relationship Survey conducted February 2015 – March 2015 on 460+ customers randomly selected
Customers Who Use Pardot Grow Faster Pardot customers of all sizes see results at every stage of the sales funnel
Why Pardot?
Backed by the power of Salesforce
We never compromise on ease of use
Your success is our success
thank y u