the top 5 things ceos want from marketing · [email protected] • domain expertise:...
TRANSCRIPT
![Page 1: The Top 5 Things CEOs Want from Marketing · Naveen.Miglani@splashbi.com • Domain expertise: Sales, Marketing, BI, Cloud, ERP. Pre-built Reporting & Analytics ... salesforce pardot](https://reader035.vdocument.in/reader035/viewer/2022070922/5fba74a8042b113b3d3e0b79/html5/thumbnails/1.jpg)
The Top 5 Things CEOs Want from Marketing
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• Co-Founder and CEO of SplashBI
• Over 30 years of industry experience
About Naveen
• From Atlanta, Ga, USA
linkedin.com/in/naveen-miglani
@NaveenMig
• Domain expertise: Sales, Marketing, BI, Cloud, ERP
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Pre-built Reporting & Analytics
SplashBI provides users actionable intelligence across the enterprise.
Save time and money on consulting
Connect, Visualise, & Reportacross multiple applications
Provide Immediate ROI
MARKETING SALES HR FINANCE
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Data is EVERYWHERE
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Campaigns
PPC
Web Traffic
Sales
Marketing
Social Media
Webinars
Organic
Paid
Downloads
Opens
CTR
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What CEOs want from Marketing?
• Cool picture here
1
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1. Focus on Financials
• Leads
• Opportunities
2
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2. Brand/Social Presence3
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3. Business Expert
• Business Expert
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4. A motivator
• The stewards of culture
• Must have passion for the company
4
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5. A data analyst5
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Marketing, Sales, and MoneyHow does my website traffic correlate to my revenue?
What campaign generated the most money?
How many leads/contacts do I need to have X percent growth YoY?
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Let’s Recap…
1. Leads
2. Opportunities
3. Social
4. Motivator
5. Analytics
Hot/Warm Leads
Finance
Meaningful Content
Energizer
Know your data!!
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Thank You
www.splashbi.com