member & unit services division presidents’ conference call3.16.2015 presidents’ conference...

Member & Unit Services Division

Presidents’ Conference Call3.16.2015

Presidents’ Conference Call- 3.16.15

Agenda Welcome Update from Marcie Natan, National President Diane Issenberg, Clara Gillman- Every Step Counts Frieda Rosenberg, David Pasternack - Development

Update Haren Haber, Michele Rubin- Grassroots Fundraising Debbie Friedman, Tamar Davis- Annual Giving

Sharing Time Private Time With Fredi and Ann

Presidents’ Conference Call- 3.16.15

Update from the National President

Presidents’ Conference Call- 3.16.15

Marcie NatanNational President

mnatan@hadassah.org

Every Step Counts

Presidents’ Conference Call- 3.16.15

Diane IssenbergHealth and Wellness Team Leader

issenberg@att.net

Clara GillmanEvery Beat Counts Team Leader

Cgillman@Hadassah.org

Presidents’ Conference Call- 3.16.15

STEP 2- Hadassah Registration

Presidents’ Conference Call- 3.16.15

STEP 2- Walker Tracker Registration

Presidents’ Conference Call- 3.16.15

Presidents’ Conference Call- 3.16.15

The Region/Big Chapter/Other Tab is also known as the Organization Tab.

Presidents’ Conference Call- 3.16.15

Every Step CountsHow ESC Helps Membership Chairs Meet Goals

• Appealing to younger women and men, while remaining accessible to all populations.• Excellent OUTREACH and ENGAGEMENT tool.

SOCIAL MEDIA/VISIBILITY!• Contact information retained – ACQUISITION TOOL

FOR MEMBERSHIP

Presidents’ Conference Call- 3.16.15

Every Step Counts

• Perfectly suited to eMembers. Recognized as their own group and progress is charted alongside Regions/Big Chapters and Associates. • Great program for individual and group participation.

Presidents’ Conference Call- 3.16.15

Every Step CountsHow ESC Helps Grassroots Chairs Meet Goals

• All funds raised for Every Beat Counts will go toward fundraising goals. • Fundraising materials can be found on the Intranet,

including a Run/Walk Kit.• (Note: we understand that units plan walkathons for a

variety of causes. Even if you’re raising money for a different cause, your steps still count with Every Step Counts.)

Presidents’ Conference Call- 3.16.15

Every Step CountsHow ESC Helps Grassroots Chairs Meet Goals

• National honor roll will feature fundraising accomplishments nationally. • Create a personal fundraising webpage to solicit

support from friends/ family.

Presidents’ Conference Call- 3.16.15

Badges You Can Earn:• Ultra Marathoner:

$10,000• Marathoner:

$5,000• Sprinter: $3,000• Runner: $1,000• Power Walker:

$750• Strutter: $500• Walk Around the

Block: $150

Presidents’ Conference Call- 3.16.15

Milestone Markers -- as you enter steps and progress along the route you’ll pass milestone markers with interesting content.

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Milestone Markers -- include text, images and videos as well as links and other educational information.

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Presidents’ Conference Call- 3.16.15

Kol HaKavod Job Well Done!

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Development Division

Presidents’ Conference Call- 3.16.15

Frieda RosenbergDevelopment Division Vice-Coordinator

frosenberg@hadassah.org

David PasternackDevelopment Division Director

dpasternack@hadassah.org

Upcoming DatesMarch 10 Hadassah Super South Hub TrainingMarch 16 Quarterly StatementsMarch 23 Step Up Week:

- Unsigned Pledges - Open Balances - Zero Balances

March 23 Passover Mailing & eBlasts April 6 Acquisition MailingMid-April Passover Follow Up MailingEnd of April First Look at Blackbaud Data

Presidents’ Conference Call- 3.16.15

Telemarketing ResultsDevelopment retained a professional telemarketing firm to call 5,000 grassroots donors who have previously given to HMO or the Tower

Number of completed calls: 2,112Response rate: 12.4%Total number of gifts: 262Total number of one time gifts 154 ($84.72 average)

$16,247 total

Total number of monthly gifts 108 ($14.89 per month average) ($178 annually)

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Grassroots Fundraising

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Haren HaberGrassroots Chair

hhaber@hadassah.org

Michele RubinGrassroots Vice-Chair

mrubin@hadassah.org

Tools You Can Use• Tools Available to Units

• Grassroots Toolbox• Full of all the fundraising initiatives offered by National

Hadassah.• Ideas for how to use these initiatives in your local unit.

• Grassroots Gatherings• Held bi-monthly, different initiatives are highlighted each

call. • Opportunities to ask questions are provided

• Grassroots on Tour• Division team members are available to talk and/or visit your unit.

Presidents’ Conference Call- 3.16.15

Presidents’ Conference Call- 3.16.15

Resources > Development > Grassroots

Grassroots On Tour• What is Grassroots On Tour?• Specialized fundraising training to help your unit meet its

goals.• Refresh and Re-energize grassroots fundraising in your units.

• How do you request someone to speak to your leadership? • In-Person Trainings - Contact Speaker’s Bureau• Online Trainings – Contact Haren/Michele/Rosemarie

Presidents’ Conference Call- 3.16.15

Join our social media challenge online to equip and furnish patient rooms in Hadassah’s newly built Sarah Wetsman Davidson Hospital Tower!

Make a donation to the campaign:www.hadassah.org/towerpatientroom

Share this cause with your friends and your community

Presidents’ Conference Call- 3.16.15

Presidents’ Conference Call- 3.16.15

Presidents’ Conference Call- 3.16.15

If needed for donors giving offline, flyer available on Intranet at intranet.hadassah.org/tower

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• Promoted via e-blast to members and Associates and in Leader’s Digest • Donation page goes live April 14,

2015• Choice of hard card, necklace or

both • Money from card goes to HMO• Money from necklace goes to Tower• Full goal credit will be given for both• Market to your members and

Associates

Tower Talk Day

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• Will be optional for units

• Contact Haren/Michele/Rosemarie if you are interested in participating this year

• Put in your annual plan for the second half of the year

Contact Information

Grassroots Toolbox on the IntranetResources > Development > Grassroots

Haren Haber hhaber@hadassah.orgMichele Rubin mrubin@hadassah.org

Rosemarie Torres rtorres@hadassah.org

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Annual Giving

Presidents’ Conference Call- 3.16.15

Debbie FriedmanAnnual Giving Chair

debbie.friedman@hadassah.org

Tamar DavisAnnual Giving Directortdavis@hadassah.org

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Annual Giving in Dollars

• 4,389 Keepers• 2,008 Chai Society donors

2014 – $4.5 million through Annual Giving donations

“CELEBRATE18!” ANNUAL GIVING CELEBRATION IN HONOR OF KEEPERS OF THE GATE’S 18TH BIRTHDAY

Presidents’ Conference Call- 3.16.15

*one USB drive available per unit (region, chapter, group). All resources can also be downloaded: intranet.hadassah.org/celebrate18

SIGN UP TODAY!www.hadassah.org/celebrate18

Presidents Sharing Time

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Cathy OlswingHadassah Desert-Mountain President

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Presidents Sharing Time

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Stephanie Z. BonderHadassah Northern New Jersey President

Uplift brings Day School Moms to Hadassah

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Presidents’ Conference Call- 3.16.15

Uplift brings Day School Moms to Hadassah

Presidents Sharing Time

Presidents’ Conference Call- 3.16.15

Amy ApplebaumHadassah Greater Southwest President

Private Time with the Presidents’

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Ann Eisenberg Fredi Brown