mobilizing the arts: engaging audiences through the mobile web

Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College

Presented by David DombroskyCarnegie Mellon’s Center for Arts Management and

Technology

March 31, 2011

Mobilizing the Arts:Engaging Audiences Through the

Mobile Web

Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College

Overviewiew

• Why do we need to engage with the mobile Web?

• What options for mobile engagement currently exist?

• How are arts organizations using these options?

Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College

What is the Mobile Web?

Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College

Why Do We Need to Engage?

3 Drivers:

I. Access

II.Behavior

III.Expectation

Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College

We can’t afford to engage with

mobile.Not true.

You most likely already participate in “mobilized” online

environments.

Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College

Common “Mobilized” Online Tools

• Facebook

• Twitter

• YouTube

• Flickr

• iTunes

• Google Maps

• Press sites

Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College

QR Codes

• QR = “quick response”

• Bar codes can be linked to content

• QR Code readers are free

• Generators are also free

Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College

Location-Based Social Networks

• FourSquare and Facebook Places

• Claim your venue or brand

• Ask visitors to “check-in”

• Promotions

• Cross-promote with nearby businesses

• Recommendation engine

Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College

Look for Apps You Can Tie Into

Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College

Mobile Websites

• Currently over 233 billion websites on the Internet

• In 2010, just over 3 million of them were mobile-friendly

• Accessible from all types of mobile devices

Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College

Making Your Website Mobile Friendly

• Create a separate mobile site

• For example: m.technologyinthearts.org instead of www.technologyinthearts.org

• Consider using services like MoFuse

• Keep the layout simple and easy to navigate

• Keep images to a minimum

• Test your site on a number of mobile devices

• Redirect mobile users to your mobilesite

Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College

Mobile Apps

• Software designed for a mobile device – smartphones or tablet computers

• Connectivity

• Platform-specific

• Unique, interactive experience

Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College

A Sampling of Arts Mobile Apps

Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College

A Sampling of Arts Mobile Apps

Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College

A Sampling of Arts Mobile Apps

Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College

A Sampling of Arts Mobile Apps

Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College

A Sampling of Arts Mobile Apps

Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College

Mobile App Developers

• Think local

• Cultural app developers

• Instant Encore

• Toura

• Different types of economic relationships

Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College

Things to Think About

• What do your patrons or constituents want from their mobile experience with your organization?

• What types of content do you already have to use?

• What budget level do you have to devote to mobile engagement? Can you leverage other resources or relationships?

Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College

Questions?

Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College

daviddom@cmu.edu

www.twitter.com/DDombrosky

David Dombrosky

Technology in the Artswww.technologyinthearts.org

Center for Arts Management & Technologyhttp://camt.artsnet.org