msw management campaign plan
Post on 08-Apr-2017
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What goes where?News-
Paper Ads Leaflets Posters Stickers
TV
ADVERTISEMENT
Topic: -
Radios
Electronic Billboards
Televisions
Take a stroll through the city.
Locate MSW via maps.
Refuse. Reduce. Reuse. Recycle.
Burn off excess MSW.
HIGHER INTERNATIONA
L CLIENTS
GOOD BOOKS OF
THE GOVERNMEN
T
CORPORATE SOCIAL
RESPONSIBILITY
NATIONALDUTY
GARBAGE BILL CONCESSIONS
MAYBE GRANTED.
CLEANLINESS &
DEVELOPMENT OF NATION
Item Cost / Taka (For 3 years)
TVC Making 10,00,000
TVC Airing (5 major channels)
2,00,00,000
Posters, Stickers & Leaflets
5,00,000
RDC (total) 20,00,000
Billboards 70,00,000
Gaming App Development
5,00,000
Newspapers 1,90,00,000
Total 5,00,00,000
Budget &
Activation
Full-fledged Activation
Awareness & Motiva-tion
Campaign Lauch
O.5
O.5
YEARS
2
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