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Your Social BrainEmerging Media Conference
January 24, 2011
Roger Dooley
NeuroscienceMarketing.com@rogerdooley
Copyright 2011 Dooley Direct, LLCSome Stock Images via Shutterstock
Neuromarketing
@rogerdooley
• No Mind Reading• No “Super-Ads”• No Buy Button
@rogerdooley
Iceberg: 88% HiddenMind: 95% Subconscious (Lakoff & Johnson)
sky the seamless gray is
@rogerdooley
Impatient:Short Term More
Important
-Margo Wilson and Martin Daly
Bikini Pics:Worse
Decisions
Journal of Consumer Research
Attractive Photo =
-4% Interest Rate
Marianne Bertrand et al, 2005
Simplevs.
Complex
Simple Fonts Convince
Complex Fonts Imply Effort
Get on the same team!
MatchEmotions
Your Social BrainEmerging Media Conference
January 24, 2011
Roger Dooley
NeuroscienceMarketing.com
@rogerdooley
Copyright 2011 Dooley Direct, LLCSome Stock Images via Shutterstock
2 ReasonsWhy Your Site
Shouldn’t Suck @rogerdooley
User Stress up 50%
CA/Foviance Study
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