div class=ts-pagebuttonPage 1button div class=ts-image a href=https:reader039vdocumentinreader039viewer202203191255a4ff5a1a28abfe4a8b48d5html5page1jpg target=_blank amp-img class=ts-thumb alt=Page 1: Paying attention assignment src=https:reader039vdocumentinreader039viewer202203191255a4ff5a1a28abfe4a8b48d5html5thumbnails1jpg width=142 height=106 layout=responsive amp-imga divpWake up and PayAttention top pthe Coffeepdivdiv class=ts-pagebuttonPage 2button div class=ts-image a href=https:reader039vdocumentinreader039viewer202203191255a4ff5a1a28abfe4a8b48d5html5page2jpg target=_blank amp-img class=ts-thumb alt=Page 2: Paying attention assignment src=https:reader039vdocumentinreader039viewer202203191255a4ff5a1a28abfe4a8b48d5html5thumbnails2jpg width=142 height=106 layout=responsive amp-imga divp6 coffee visitsp p3 Starbuck locationsp p3 Independent Coffee Housespdivdiv class=ts-pagebuttonPage 3button div class=ts-image a href=https:reader039vdocumentinreader039viewer202203191255a4ff5a1a28abfe4a8b48d5html5page3jpg target=_blank amp-img class=ts-thumb alt=Page 3: Paying attention assignment src=https:reader039vdocumentinreader039viewer202203191255a4ff5a1a28abfe4a8b48d5html5thumbnails3jpg width=142 height=106 layout=responsive amp-imga divpDo well-stocked shelves matterp pHmmmpdivdiv class=ts-pagebuttonPage 4button div class=ts-image a href=https:reader039vdocumentinreader039viewer202203191255a4ff5a1a28abfe4a8b48d5html5page4jpg target=_blank amp-img class=ts-thumb alt=Page 4: Paying attention assignment src=https:reader039vdocumentinreader039viewer202203191255a4ff5a1a28abfe4a8b48d5html5thumbnails4jpg width=142 height=106 layout=responsive amp-imga divpHow does a crowded store affect the experiencepdivdiv class=ts-pagebuttonPage 5button div class=ts-image a href=https:reader039vdocumentinreader039viewer202203191255a4ff5a1a28abfe4a8b48d5html5page5jpg target=_blank amp-img class=ts-thumb alt=Page 5: Paying attention assignment src=https:reader039vdocumentinreader039viewer202203191255a4ff5a1a28abfe4a8b48d5html5thumbnails5jpg width=142 height=106 layout=responsive amp-imga divpNatural lighting is invitingp por notpdivdiv class=ts-pagebuttonPage 6button div class=ts-image a href=https:reader039vdocumentinreader039viewer202203191255a4ff5a1a28abfe4a8b48d5html5page6jpg target=_blank amp-img class=ts-thumb alt=Page 6: Paying attention assignment src=https:reader039vdocumentinreader039viewer202203191255a4ff5a1a28abfe4a8b48d5html5thumbnails6jpg width=142 height=106 layout=responsive amp-imga divpInsights:p p• It’s not about the coffeep p• It’s not about the foodp p• It’s about the experiencepdivdiv class=ts-pagebuttonPage 7button div class=ts-image a href=https:reader039vdocumentinreader039viewer202203191255a4ff5a1a28abfe4a8b48d5html5page7jpg target=_blank amp-img class=ts-thumb alt=Page 7: Paying attention assignment src=https:reader039vdocumentinreader039viewer202203191255a4ff5a1a28abfe4a8b48d5html5thumbnails7jpg width=142 height=106 layout=responsive amp-imga divpOpportunityp p• There is a market for providing small coffee shops with good interior design that would have a positive impact on gross sales and customer retentionpdivdiv class=ts-pagebuttonPage 8button div class=ts-image a href=https:reader039vdocumentinreader039viewer202203191255a4ff5a1a28abfe4a8b48d5html5page8jpg target=_blank amp-img class=ts-thumb alt=Page 8: Paying attention assignment src=https:reader039vdocumentinreader039viewer202203191255a4ff5a1a28abfe4a8b48d5html5thumbnails8jpg width=142 height=106 layout=responsive amp-imga divpJohn RogersCoffee Loverpdiv