pow140: power of words in 140 characters academy of management 2014

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The Power of Words in

140 Characters or Less

Academy of Management MeetingPhiladelphia PAAugust 3 2014

Chair: @davidlamond

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http://www.fredcavazza.net/2013/04/17/social-media-landscape-2013/

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http://www.seeisee.com/sam/2013/04/02/p3682

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So why are you here?

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Our intention

From

To

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A Presence Framework for Social Media*

Passports, Outposts and Home Base– Passport: Profile to use on various sites

– Outpost: presence maintained for interaction and promotion purposes

– Home Base: focus for most presence time

* http://www.chrisbrogan.com/a-simple-presence-framework

You.com

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Menu of Our Social Media Events & Our Presenters

• Social Media for DiscoveryDavid Burkus & Patrick J. Murphy*

• Social Media for IntegrationMarcel Bogers & David Burkus

• Social Media for EngagementTerri Griffith & CV Harquail

• Social Media for Teaching & LearningPatrick J. Murphy* & Bret Simmons

* Proving that Marshal McLuhan was right – if the technology works

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Social Media for Discovery@davidburkus & @profpjm

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Patrick Murphy

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Scholarship on the Age of Discovery

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Social Media for Integration@bogers & @davidburkus

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Networking & Sharing

Personal

Professional

Direct/close

Indirect/distant

Self-promotion

“Hub”

“New” “Old”

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Visibility & Reputation

• “Marcel is hoping for internet access […]. He’s the AOM’s biggest tweeter, FYI.”

• “Thanks for the retweet on the CFP. Having you retweet it was part of our marketing strategy. :-)”

• Invited for academic and corporate events, projects, papers, etc.

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Social Media as a Moderating Variable

My good stuff

Others’ good stuff

VisibilityReputationWhat else?

Socialmedia

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Social Media for Engagement@terrigriffith & @cvharquail

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Engaging: Interacting to

• Enable Identity • Activate Agency • Foster Voice• Cohere Community • Catalyze Purpose

• To help each other flourish

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Affirm & Invite People’sIdentityInterestsPoint of ViewContributionsConnectionsExpertise

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Share Items Relevant toIdentityInterestsPoint of ViewContributionsConnectionsExpertise

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Demonstrate Engagement

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Invite Engagement By:

DisclosingAskingReactingEmotingOpiningTeachingSharing

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Share ‘thick tweets’

Offer context and reason before sharing a link

Summary Soundbite plus link to your own content

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Follow Up to Add Value Engagement By:

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Boost Engagement By:• Connecting people through relevant item

Invite people’s Voice & POV Into The Conversation

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D.F.T.B.A.

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Social Media for Teaching & Learning@profpjm & @drbret

#PoW140#PoW140https://drive.google.com/file/d/0B66LZe9-9-rFdDR3ZHo1Q1daelE/edit?usp=sharing

#PoW140 https://www.youtube.com/playlist?list=PLGJEjeNVmU5qVNjwhO4U9YjFQZ7t0LBZw

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A Google Earth view of the Mutinies

https://drive.google.com/file/d/0B66LZe9-9-rFbU5rYlJOQVdtLWc/edit?usp=sharing

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DPU Entrepreneurship Online

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Video Presentations

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Value

What you can do uniquely well to help others address opportunities or solve problems that matter to them.

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Digital Citizenship

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Summary• Social business is here to stay. • Strategic imperative to immerse

yourself in the process• Start now, don’t quit• Assuming responsibility for your

digital citizenship is good for your career and your company

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Getting Started and Advancing Online

Equipped with the insights from the presentations, participants will be guided through a model for understanding their online platform and invited to think through and discuss their platform with those at their tables.

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Maintaining the ContactBuilding the Relationships

• Next year in Vancouver?• Opening Governance through Social Media?• #OG140?

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Thanks to Everyone