presentazione linkedin day - employer branding

Employer Branding

©2013 LinkedIn Corporation. All Rights Reserved.

Quando i valori aziendali attraggono e trattengono i migliori talenti

Marcello ALBERGONIHead of Italy and Iberia

277,000,000

The world’s largest professional network

LinkedIn: By the Numbers

1 As of May 3, 2012

1

Fortune 100 CompaniesUse our Recruiting

Solutions

Fortune 500 Companies

New Members Per Second

90%100%+2

LinkedIn: By the Numbers

3,5 MActive

Company Profiles

300 KJobs

3 B +Endorsements

24 KSchools

Billionsof network updates

30,000,000Students and recent graduates

5

Students and recent grads are LinkedIn’s fastest growing demographic

35% of students plan to use LinkedIn as a primary source for their job hunt, up 700% from two years ago

Achievers 2012 study

LinkedIn: Financial Results

1 As of May 3, 2012

1

Q4 2013

+47% YoY447,2 M $

Q4 Talent

Solutions

55% total245,6 M $

FY 2013

+57% YoY1.528,6 M $

7Source: Mindset Divide Research, TNS, September 2012.

Personal Networks Professional Networks

Maintain professional identity

Make useful contacts

Search for opportunities

Stay in touch

Keep up to date for career

Socialize

Stay in touch

Be entertained

Kill time

Share content

1

2

3

“Spend Time” “Invest Time”

Top 5 reasons people use each network

Top drivers for using personal and professional networks are quite different

4

5

EverywhereWork wherever our

members work

InsightsBe great at what

you do 

IdentityConnect, find, and

be found

Professionals come to LinkedIn to develop their careers, not just to find jobs

8

9

LinkedIn WSJ.com Forbes.com Econo-mist.com

FT.com0

20,000,000

40,000,000

60,000,000

80,000,000

100,000,000

120,000,000

140,000,000

160,000,000

180,000,000

Source: comScore, Feb. 2013

Nearly 8X more unique visitors than WSJ and Forbes

Monthly Unique Visitors (global)

©2013 LinkedIn Corporation. All Rights Reserved.

LinkedIn in ItalyA closer look at the local landscape

©2013 LinkedIn Corporation. All Rights Reserved. 11

Our customer industries in Italy…

°

°

°

°

°

°

°

°

Finance & Insurance

Fashion

Retail Food & Beverage

Services, IT & Telco

Manufacturing

Energy, Transportation & Public Sector

HR & Staffing

Education

©2013 LinkedIn Corporation. All Rights Reserved. 13

Our Customers: Ferrari

©2013 LinkedIn Corporation. All Rights Reserved. 14

Our Customers: Luxottica

©2013 LinkedIn Corporation. All Rights Reserved. 15

Our Customers: Piaggio

The power of Employer Brand

It's about YOUAbout identityAbout how it makes you feelAbout emotional attachment

The beauty of employer brand is you don’t need everybody to know your name. Only the right people.

The BIG Takeaways

Employer brand is vital to improving recruiting outcomes

Every company, regardless of industry, location, and size can harness the power of a strong employer brand

Social Media is leveling the playing field like never before, enabling organizations to articulate their brand every day, in many ways

The ROI Story

Source: LinkedIn Survey, 2010, 2250 Responses.

50%Savings in cost per hire is associated with a strong employer brand

Companies with stronger employer brand have 28% lower turn-over rates than companies

with weaker employer brands

$

Talent Leaders Know that Brand Matters

83%Agree that employer brand has significant impact on ability to hire great talent

Employer Brand Investment is Rising

51% 40% 9%

Spent More

SpentSame

SpentLess

91% of companies spent more or the sameon employer brand in 2013 compared to 2012

Evolving Language: The Emergence of Talent Brand

Your talent brand is the highly social, totally public version of your employer brand that incorporates what your talent – past, present and potential - thinks, feels and shares about your company as a place to work.

Identity

A Quality Promise

A Decision Making Short-Cut

Brand is Talent

What does it mean to work for your organization?

35

Only 1 out of 3

How do you measure success?

Companies measure their employer brand in a quantifiable way

Measure your Brand Strength

264,362 engaged

1,873,354 reached

264,362

1,873,354

14%

Your Talent Brand vs. Your Talent Competitors

Peers:

Dynamic, Inc.

Golden Phase

six28 Enterprise

Wavesynthe

Commona

Paularino Systems

18%

17%15%

14%

11%9%

Employer of choice Weaker employer brand

4/6

Companies with strong consumer and talent brands financially outperform their peers by 36%

38

Lippincott and LinkedIn Research 2013

10.00 – 10.30 Andrea AttanàRelationship Manager, LinkedIn

Il Lavoro della Vita

10.30 – 11.00 Marcello AlbergoniHead of Italy and Iberia, LinkedIn

Employer BrandingQuando i valori aziendali attraggono e trattengono i migliori talenti

11.00 - 11.40 Francesco Costanzo, Tomaso Giusti, Valentina NapoliConsulenti LinkedIn

Le soluzioni LinkedIn al servizio della funzione HR

11.40 – 12.10 Coffee Break & Area Espositiva

12.10 – 12.40 Elisabetta Volta – TenovaPietro Molon – Gruppo Zobele

Esperienze utenti

12.40 – 13.00 Francesca ParvieroLinkedIn EMEA Talent Partner

Personal branding con LinkedIn

13.00 – 14.00 Q & A, Cocktail di Arrivederci

LinkedIn Day MilanoIL LAVORO DELLA VITA

©2013 LinkedIn Corporation. All Rights Reserved.

Measure. Engage. Improve. Repeat.