quarterly newsletter
Post on 12-Jan-2017
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Objectives × Use data to redesign the email template
× Develop a desktop and mobile friendly email template
× Increase subscriber engagement × Clicks × Opens × Etc.
× Create a reusable template that can be used across multiple campaigns and products
Previous Design
Previous Stats Open Click
16.5% 8%
Data Driven Design
Data Driven Email Stats
Open Click
20% 25%
Data Comparison Opens
Old Data Driven Percent Increase
16.5% 20% +21.2%
Clicks
Old Data Driven Percent Increase
8% 25% +212.5%
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