ragan communications - policies we can live with

It’s Our Policy

Social Media Policies We Can All Live With

Ragan Communications Webinar

May 27, 2010

This Year GenY Will Out-Number Baby Boomers

96% of them are on a social network

Facebook added 100 million users in 9 months

It took Television 13 years to do so

If Facebook were a country it would be the 4th largest in the world

80% of Twitter updates happen outside of Twitter.com

80% of all companies used LinkedIn to find employees

2009 U.S. Dept. of Education Study: Online students out-perform those who learn face-to-face

Survey across industries

72% Didn’t attach revenue in 2009 but will in 2010

81% plan to link annual revenues to social media

85% predict a 5-15% impact on their bottom line this year

64% will increase social media budgets

Fastest growing metrics tracked: REVENUE, CONVERSION, AVERAGE ORDER VALUE

Aides In Branding/AwarenessAides In Branding/Awareness

Builds Community Around Your BrandBuilds Community Around Your Brand

Extends Customer ServiceExtends Customer Service

Drives Leads/SalesDrives Leads/Sales

Leads To Personal & Professional OpportunityLeads To Personal & Professional Opportunity

Protects Your Reputation (On-Line)Protects Your Reputation (On-Line)

Photo: Courtesy of SXCH.hu

Photo by Stephen Aaron Rees on Shutterstock.com

Will Productivity Go Down?

Image: Tomasz Trojanowski on Shutterstock.com

Employees free to freely surf web are 9% MORE productive

University of Melbourne study, 2009

Security Issues Abound

Image: Brandon Bourdages i on Shutterstock.com

Something Has To Give

Image: courtesy SXCH.hu

Marketing & Communications Are Moving Online

Social Media Is Today’s Telephone

Image: archana bhartia on Shutterstock.com

Would You Deny Employees Access To The phone?

Where Do You Go?Where Do You Go?

Photo: dieaugenwiede on Shutterstock.com

Types of PoliciesTypes of Policies

Photo: Gunnar Pippel on Shutterstock.com

Internal Employee Policies

Internal Organization Policies

External Audience Policies

Special Network Policies

Safety, Security & Regulation Policies

Internal Employee PoliciesInternal Employee Policies

Photo: Media Baker 13 on Shutterstock.com

Internal Employee PoliciesInternal Employee Policies

Photo: Media Baker 13 on Shutterstock.com

Employee Use Policies

Liberal or Conservative

Personal Blogging Policies

Disclosure (Employee to Company)

Disclosure (Employee as Employee)

Some StandardsSome Standards

Photo: Media Baker 13 on Shutterstock.com

Be responsible for what you write.

Be careful. Be smart.

Be authentic and fully disclose.

Protect confidential and proprietary information

Remember to be productive. Use good judgement.

Internal Organizational PoliciesInternal Organizational Policies

Photo: Courtesy of SXCH.hu

Internal Organizational PoliciesInternal Organizational Policies

Photo: Courtesy of SXCH.hu

Company Blog Process

Submission, Proofing, Approvals, Posting, Promoting

Company Blog Policy

Password Policy

Have Employees Sign Acknowledgement

External Audience PoliciesExternal Audience Policies

Photo: Adisa on Shutterstock.com

External Audience PoliciesExternal Audience Policies

Photo: Adisa on Shutterstock.com

Comment Policy For Company Blogs

Comment Policy For Facebook Wall

Terms Of Service (Website & Blogs)

Policies For User-Generated Content

Social Network Specific PoliciesSocial Network Specific Policies

Photo: Peter Mooij on Shutterstock.com

Social Network Specific PoliciesSocial Network Specific Policies

Photo: Peter Mooij on Shutterstock.com

Company Facebook Use

Personal Facebook Use

Company Twitter Use

Personal Twitter Use

LinkedIn/YouTube

Safety, Security, RegulationsSafety, Security, Regulations

Photo: Zack Frank on Shutterstock.com

Safety, Security, RegulationsSafety, Security, Regulations

Photo: Zack Frank on Shutterstock.com

Privacy Policies

Regulatory Considerations

HIPPA

Age Limitations

Marketing Documentation/Backup

Complaints About Social MediaComplaints About Social Media

Kill productivity

Confidential Information

Employees Embarrass Company

Use Structure; Accountability

Use Structure; Accountability

Use Structure; Accountability

Complaints About Social MediaComplaints About Social Media

Inviting negative on our site

Identity theft

Control/Documentation

Comment Policies; Response Procedures

Privacy/Password Policies

Backup Policy

What If You Don’t Have One?What If You Don’t Have One?

Photo: Mike Baldwin on Shutterstock.com

Internal QuestionsInternal Questions

Do you have an existing Employee Code of Conduct or Ethics Manual?

What, if any, IT restrictions exist in your company?

Is trusting employees to be productive while having access to social media websites an issue for your company?

Do you have internal communications issues social media may address?

Do you have existing policies in place for IT that might apply to Internet use?

Do you have a policy on archiving or backing up company data/communications?

Do you have existing policies for personal activity at work or compensation for work-related activity conducted during employee personal time?

External QuestionsExternal Questions

What do you want to use social media for?

Do you have existing procedures for external communications functions?

Which employees will be performing/managing activity?

Are you comfortable with employees representing the company when they communicate with others?

What topics are off-limits for employees to discuss with external audiences?

Do you have industry or governmental regulations for external or marketing communications to consider?

External QuestionsExternal Questions

Will your social media efforts include activity on your own website and are there any IT or access restrictions to consider?

Do you have an existing privacy policy or terms of service policy for your website's usage?

How comfortable is your company with allowing your audiences to communicate publicly through your website?

Your social media outposts?

Would any communication on your website to or from the public require security or safety measures to protect the company or its audiences?

If You Need More HelpIf You Need More Help

Social Media Policies Toolkit

http://bit.ly/policieskit

USE “SMEVIP” for a discount

Thank You!

Jason Falls

PrincipalSocial Media Explorer

Email: jason@jasonfalls.com

Twitter: @JasonFalls

Phone: 502.509.4763

Web: socialmediaexplorer.com

Newsletter: socialmediaexplorer.com/newsletter

Coming Soon:

ExploringSocialMedia.com