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Trends and Specific Strategies to Engage the

Modern Workforce (including Mobile)

9.14.18

Agenda Who is RMG Internal Communications: What’s at stake? What’s Aspirational? Critical industry trends / priorities: Source – RMG/Ragan Survey Top 5 obstacles / 5 solutions companies employ to overcome

challenges Detail “dive” on mobile role in addressing issues Strategies to address dispersed work-forces Tactics to gain Executive Buy-in Q & A

Who is RMG Global leader in Internal Communications 50+ / 100 of Fortune 100 are RMG customers Services

• Consulting• Software / Systems• Mobile App• Omni-channel focus• Creative Services / Content

What’s the potential: Benefits of Company’s with Engaged Employees

Data Sources1 Harvard Business Review2 Hay Group

1

Gallup global study, 2016 1Safety Incidents 1

48% Fewer

Productivity 1

22% Higher

Revenue Growth 2

2.5X

Turnover 1

65% Lower

Profile: Survey on Internal Communications Today…. Share results Trends, directions and priorities of Internal Communications 258 FULL respondents Company size – larger companies

o 67% over 1,000 employees• 38% (of 67%) over 5,000 employees• 25% (of 67%) over 10,000 employees

Industry Cross SectionName % Name % Name % Name %

Health Care, Pharma 18% Government 9% Financial Services 14% Education 9%

Business Services 6% Energy / Utilities 5% Manufacturing 5% Media & Entertainment 2%

Current + Future TotalIncrease employee engagement 97.68% 2.33% 6 258Measure IC's performance with key metrics 89.53% 10.47% 27 258Promote two-way feedback with employees 87.60% 12.40% 32 258Prioritize messages to reduce information overload 86.04% 13.95% 36 258Improve IC's ability to send targeted messages 78.30% 21.71% 56 258Improve IC's ability to “push” content to mobile devices 76.35% 23.64% 61 258Improve timeliness of employee receipt and actions taken 75.58% 24.42% 63 258Launch a new communication channel 72.10% 27.91% 72 258

2580Skipped

Q2a. For each of the following statements please select if it is a current + future goal or not applicable.

N/A

Answered

123

Total Respondents

The State of Internal Communications

Q1. How satisfied are you with the internal communications in your company?

Answer ChoicesResponsesTop 2 Box

Extremely satisfied5.43%1446.13%

Satisfied40.70%105

Neither satisfied nor dissatisfied19.38%50

Dissatisfied28.29%73

Extremely dissatisfied6.20%16

Answered258

Skipped0

Q2. For each of the following statements please select if it is a current goal, future goal or not applicable.

Current GoalFuture GoalN/ATotal

Promote two-way feedback with employees56.59%14631.01%8012.40%32258

Measure internal communications' performance with key metrics54.26%14035.27%9110.47%27258

Increase employee engagement89.15%2308.53%222.33%6258

Improve timeliness of employee receipt and actions taken51.55%13324.03%6224.42%63258

Improve internal communications’ ability to send targeted messages45.35%11732.95%8521.71%56258

Improve internal communications' ability to “push” content to mobile devices25.19%6551.16%13223.64%61258

Prioritize messages to reduce information overload68.60%17717.44%4513.95%36258

Launch a new communication channel31.01%8041.09%10627.91%72258

Answered258

Skipped0

Q3. What are the biggest challenges facing your internal communications department? Please select all that apply.

Answer ChoicesResponses

Choosing the right channel22.09%57

Proving the value of internal communications37.21%96

Communicating only the most relevant information32.95%85

Employees acting on important information in a timely manner31.40%81

Budget restrictions41.09%106

Having consistent messaging26.74%69

Timely approval27.13%70

Launching new initiatives22.87%59

Lack of employee engagement46.90%121

Not enough staff53.49%138

Email overload56.20%145

Lack of support from senior leadership29.07%75

Other (please specify)12.79%33

Answered258

Skipped0

Q4. Which of the following channels does your internal communications department currently use? Please select all that apply.


Digital signage48.45%125

Email98.45%254

Electronic publications56.59%146

Internal social networking tools31.40%81

Intranet79.84%206

“Pushed” content to desktop (i.e., desktop alerts)12.40%32

Video61.24%158

Social media39.53%102

Print publications32.95%85

Text/SMS messaging12.79%33

Mobile application13.18%34

Company/team meetings87.60%226


Answered258

Skipped0

Q5. How frequently does your internal communications department update or push content through the following channels?

DailyWeeklyMonthlyQuarterlyLess than quarterly/neverTotalWeighted Average

Digital signage31.20%3938.40%4818.40%234.00%58.00%101252.19

Email33.86%8648.82%12412.99%331.57%42.76%72541.91

Electronic publications11.64%1745.89%6727.40%4010.27%154.79%71462.51

Internal social networking tools44.44%3629.63%2414.81%122.47%28.64%7812.01

Intranet48.54%10033.98%7012.62%262.91%61.94%42061.76

“Pushed” content to desktop (i.e., desktop alerts)9.38%318.75%621.88%715.63%534.38%11323.47

Video2.53%422.78%3644.94%7122.78%366.96%111583.09

Social media54.90%5637.25%381.96%20.00%05.88%61021.65

Print publications0.00%00.00%00.00%00.00%00.00%000

Text/SMS messaging12.12%421.21%733.33%116.06%227.27%9333.15

Mobile application41.18%1438.24%138.82%32.94%18.82%3342

Company/team meetings0.00%00.00%00.00%00.00%00.00%000

[Insert text from Other]0.00%00.00%00.00%00.00%00.00%000

Answered257

Skipped1


Yes13.18%34

No76.36%197

Unsure10.47%27

Answered258

Skipped0

6/7 Interesting Discrepancy

Q7. How important is it to be able to push content from a single source to multiple devices including desktops, mobile or digital signage?


Extremely important22.48%5865.12%

Important42.64%110

Neither important nor unimportant28.68%74

Unimportant6.20%16

Extremely unimportant0.00%0

Answered258

Skipped0

Q8. Does your internal communications department have the ability to personalize content (i.e., different content based on department, location, etc.) to effectively reach groups of employees?


Yes39.53%102

No51.55%133

Unsure8.91%23

Answered258

8/9 Interesting Discrepancy Skipped0

Q9. How important is it to personalize content to effectively reach groups of employees?



Important47.29%122


Unimportant3.49%9


Answered258

Skipped0

Q10. Which of the following channels does your internal communications department generate personalized content for? Please select all that apply.



Email83.33%85



Intranet37.25%38


Video17.65%18






[Insert text from Other]0.00%0

None of the above (please comment)4.90%5

Answered102

Skipped156

Q11. Does your internal communications department currently have the ability to measure effectiveness across channels?


Yes26.74%69

No62.40%161

Unsure10.85%28

Answered258

11/12 MOST Interesting Discrepancy Skipped0

Q12. How important is it to measure the effectiveness of internal communications across channels?



Important45.35%117


Unimportant1.94%5


Answered258

Skipped0

Q13. Which of the following channels does your internal communications department measure?



Email75.36%52



Intranet63.77%44


Video40.58%28








Answered69

Skipped189

Q14. Thinking about mobile applications, what are the biggest concerns or challenges facing your internal communications department? Select all that apply.


Access to personal phones/devices39.53%102

Security43.80%113

IT support55.43%143

Hourly employees/labor laws30.62%79

Adoption and roll-out48.45%125

Productivity loss8.53%22

Proprietary information/sharing27.52%71

Cost48.06%124

Executive support/buy-in32.56%84

Integration with other company platforms44.19%114


Answered258

Skipped0

Q15. Which of the following best describes the annual budget for your internal communications department?


< $10,00033.72%87

$10,001 - $50,00022.48%58

$50,001 - $100,00014.34%37

$100,001 - $250,00012.40%32

$250,001 - $500,00011.24%29

$500,001 - $750,0002.33%6

$750,001 - $1,000,0000.39%1

$1,000,000+3.10%8

Answered258

Skipped0

Q16. Assuming an increase in the budget, which of the following would be the most beneficial to your internal communications department?


Hire incremental staff34.50%89

Purchase software to help track internal communications metrics13.57%35

Invest in a mobile solution12.02%31

Invest in social media0.78%2

Invest in new communication channels18.60%48

Purchase software to automate communication6.20%16

Hire a PR firm1.16%3

Invest in team training6.98%18


Answered258

Skipped0

Q17. Which of the following industries best describes your organization?


Agriculture & Mining0.78%2

Business Services6.20%16

Computers & Electronics1.16%3

Consumer Services1.94%5

Education8.91%23

Energy & Utilities5.04%13

Financial Services13.95%36

Government8.91%23

Healthcare, Pharmaceuticals, & Biotech18.22%47

Hospitality1.55%4

Manufacturing5.04%13

Media & Entertainment2.33%6

Non-Profit7.36%19

Real Estate & Construction0.78%2

Retail1.94%5

Software & Internet1.55%4

Telecommunications0.39%1

Transportation & Storage1.94%5

Travel, Recreation & Leisure1.55%4

Wholesale & Distribution1.55%4


Answered258

Skipped0

Q18. How many full-time, contract, and freelance employees does your organization employ?


TotalImprove IC's ability to “push” content to mobile devices 51.16% 132 258Launch a new communication channel 41.09% 106 258Measure IC's performance with key metrics 35.27% 91 258Improve IC's ability to send targeted messages 32.95% 85 258Promote two-way feedback with employees 31.01% 80 258Improve timeliness of employee receipt and actions taken 24.03% 62 258Prioritize messages to reduce information overload 17.44% 45 258Increase employee engagement 8.53% 22 258

2580

Q2b. For each of the following statements please select if it is a future goal or not applicable.

AnsweredSkipped

Future Goal

Total Respondents





Satisfied40.70%105




Answered258

Skipped0











Answered258

Skipped0
















Answered258

Skipped0




Email98.45%254



Intranet79.84%206


Video61.24%158







Answered258

Skipped0



Digital signage31.20%3938.40%4818.40%234.00%58.00%101252.19

Email33.86%8648.82%12412.99%331.57%42.76%72541.91



Intranet48.54%10033.98%7012.62%262.91%61.94%42061.76


Video2.53%422.78%3644.94%7122.78%366.96%111583.09

Social media54.90%5637.25%381.96%20.00%05.88%61021.65






Answered257

Skipped1


Yes13.18%34

No76.36%197

Unsure10.47%27

Answered258

Skipped0





Important42.64%110


Unimportant6.20%16


Answered258

Skipped0



Yes39.53%102

No51.55%133

Unsure8.91%23

Answered258





Important47.29%122


Unimportant3.49%9


Answered258

Skipped0




Email83.33%85



Intranet37.25%38


Video17.65%18








Answered102

Skipped156



Yes26.74%69

No62.40%161

Unsure10.85%28

Answered258





Important45.35%117


Unimportant1.94%5


Answered258

Skipped0




Email75.36%52



Intranet63.77%44


Video40.58%28








Answered69

Skipped189




Security43.80%113

IT support55.43%143





Cost48.06%124




Answered258

Skipped0



< $10,00033.72%87

$10,001 - $50,00022.48%58

$50,001 - $100,00014.34%37

$100,001 - $250,00012.40%32

$250,001 - $500,00011.24%29

$500,001 - $750,0002.33%6

$750,001 - $1,000,0000.39%1

$1,000,000+3.10%8

Answered258

Skipped0












Answered258

Skipped0







Education8.91%23



Government8.91%23


Hospitality1.55%4



Non-Profit7.36%19


Retail1.94%5







Answered258

Skipped0



Answer ChoicesEmail overload 56.20% 145Not enough staff 53.49% 138Lack of employee engagement 46.90% 121Budget restrictions 41.09% 106Proving the value of internal communications 37.21% 96Communicating only the most relevant information 32.95% 85Employees acting on important information in a timely manner 31.40% 81Lack of support from senior leadership 29.07% 75Timely approval 27.13% 70Having consistent messaging 26.74% 69Launching new initiatives 22.87% 59Choosing the right channel 22.09% 57Other (please specify) 12.79% 33

Answered 258Skipped 0

Responses

Q3. What are the biggest challenges facing your internal communications department? Please select all that

apply.

1

23

45

Total Respondents





Satisfied40.70%105




Answered258

Skipped0











Answered258

Skipped0
















Answered258

Skipped0




Email98.45%254



Intranet79.84%206


Video61.24%158







Answered258

Skipped0



Digital signage31.20%3938.40%4818.40%234.00%58.00%101252.19

Email33.86%8648.82%12412.99%331.57%42.76%72541.91



Intranet48.54%10033.98%7012.62%262.91%61.94%42061.76


Video2.53%422.78%3644.94%7122.78%366.96%111583.09

Social media54.90%5637.25%381.96%20.00%05.88%61021.65






Answered257

Skipped1


Yes13.18%34

No76.36%197

Unsure10.47%27

Answered258

Skipped0





Important42.64%110


Unimportant6.20%16


Answered258

Skipped0



Yes39.53%102

No51.55%133

Unsure8.91%23

Answered258





Important47.29%122


Unimportant3.49%9


Answered258

Skipped0




Email83.33%85



Intranet37.25%38


Video17.65%18








Answered102

Skipped156



Yes26.74%69

No62.40%161

Unsure10.85%28

Answered258





Important45.35%117


Unimportant1.94%5


Answered258

Skipped0




Email75.36%52



Intranet63.77%44


Video40.58%28








Answered69

Skipped189




Security43.80%113

IT support55.43%143





Cost48.06%124




Answered258

Skipped0



< $10,00033.72%87

$10,001 - $50,00022.48%58

$50,001 - $100,00014.34%37

$100,001 - $250,00012.40%32

$250,001 - $500,00011.24%29

$500,001 - $750,0002.33%6

$750,001 - $1,000,0000.39%1

$1,000,000+3.10%8

Answered258

Skipped0












Answered258

Skipped0







Education8.91%23



Government8.91%23


Hospitality1.55%4



Non-Profit7.36%19


Retail1.94%5







Answered258

Skipped0



Answer Choices T Extremely important 22.48% 58Important 42.64% 110Neither important nor unimportant 28.68% 74Unimportant 6.20% 16Extremely unimportant 0.00% 0


Responses

Q6. How important is it to be able to push content from a single source to multiple devices including desktops,

mobile or digital signage?

65.12%

Answer ChoicesYes 13.18% 34No 76.36% 197Unsure 10.47% 27


Responses

Q7. Does your internal communications department have the ability to push content from a single source to employee’s desktops, mobile devices, and digital

displays?

86.83%

Juxtaposition #1

Total Respondents





Satisfied40.70%105




Answered258

Skipped0











Answered258

Skipped0
















Answered258

Skipped0




Email98.45%254



Intranet79.84%206


Video61.24%158







Answered258

Skipped0



Digital signage31.20%3938.40%4818.40%234.00%58.00%101252.19

Email33.86%8648.82%12412.99%331.57%42.76%72541.91



Intranet48.54%10033.98%7012.62%262.91%61.94%42061.76


Video2.53%422.78%3644.94%7122.78%366.96%111583.09

Social media54.90%5637.25%381.96%20.00%05.88%61021.65






Answered257

Skipped1

Q7. Does your internal communications department have the ability to push content from a single source to employee’s desktops, mobile devices, and digital displays?


Yes13.18%34

No76.36%197

Unsure10.47%27

Answered258

Skipped0




Extremely important22.48%5865.12%65.12%

Important42.64%110


Unimportant6.20%16


Answered258

Skipped0



Yes39.53%102

No51.55%133

Unsure8.91%23

Answered258





Important47.29%122


Unimportant3.49%9


Answered258

Skipped0




Email83.33%85



Intranet37.25%38


Video17.65%18








Answered102

Skipped156



Yes26.74%69

No62.40%161

Unsure10.85%28

Answered258





Important45.35%117


Unimportant1.94%5


Answered258

Skipped0




Email75.36%52



Intranet63.77%44


Video40.58%28








Answered69

Skipped189




Security43.80%113

IT support55.43%143





Cost48.06%124




Answered258

Skipped0



< $10,00033.72%87

$10,001 - $50,00022.48%58

$50,001 - $100,00014.34%37

$100,001 - $250,00012.40%32

$250,001 - $500,00011.24%29

$500,001 - $750,0002.33%6

$750,001 - $1,000,0000.39%1

$1,000,000+3.10%8

Answered258

Skipped0












Answered258

Skipped0







Education8.91%23



Government8.91%23


Hospitality1.55%4



Non-Profit7.36%19


Retail1.94%5







Answered258

Skipped0




Answered 258 Skipped 0

Responses

Q9. Does your internal communications department have the ability to personalize content (i.e., different content based on department, location, etc.) to effectively reach

groups of employees?

60.46%


Answered 258

82.95%

Responses

Q8. How important is it to personalize content to effectively reach groups of employees? Juxtaposition

#2

Total Respondents





Satisfied40.70%105




Answered258

Skipped0











Answered258

Skipped0
















Answered258

Skipped0




Email98.45%254



Intranet79.84%206


Video61.24%158







Answered258

Skipped0



Digital signage31.20%3938.40%4818.40%234.00%58.00%101252.19

Email33.86%8648.82%12412.99%331.57%42.76%72541.91



Intranet48.54%10033.98%7012.62%262.91%61.94%42061.76


Video2.53%422.78%3644.94%7122.78%366.96%111583.09

Social media54.90%5637.25%381.96%20.00%05.88%61021.65






Answered257

Skipped1

Q7. Does your internal communications department have the ability to push content from a single source to employee’s desktops, mobile devices, and digital displays?


Yes13.18%34

No76.36%19786.83%

Unsure10.47%27

Answered258

Skipped0




Extremely important22.48%5865.12%65.12%

Important42.64%110


Unimportant6.20%16


Answered258

Skipped0



Yes39.53%102

No51.55%13360.46%

Unsure8.91%23

Answered258

Skipped0




Important47.29%122


Unimportant3.49%9


Answered258

Skipped0




Email83.33%85



Intranet37.25%38


Video17.65%18








Answered102

Skipped156



Yes26.74%69

No62.40%161

Unsure10.85%28

Answered258





Important45.35%117


Unimportant1.94%5


Answered258

Skipped0




Email75.36%52



Intranet63.77%44


Video40.58%28








Answered69

Skipped189




Security43.80%113

IT support55.43%143





Cost48.06%124




Answered258

Skipped0



< $10,00033.72%87

$10,001 - $50,00022.48%58

$50,001 - $100,00014.34%37

$100,001 - $250,00012.40%32

$250,001 - $500,00011.24%29

$500,001 - $750,0002.33%6

$750,001 - $1,000,0000.39%1

$1,000,000+3.10%8

Answered258

Skipped0












Answered258

Skipped0







Education8.91%23



Government8.91%23


Hospitality1.55%4



Non-Profit7.36%19


Retail1.94%5







Answered258

Skipped0





Responses

Q12. Does your internal communications department currently have the ability to measure IC effectiveness across

channels?

72.28%




93.41%

Responses

Juxtaposition #3

Total Respondents





Satisfied40.70%105




Answered258

Skipped0











Answered258

Skipped0
















Answered258

Skipped0




Email98.45%254



Intranet79.84%206


Video61.24%158







Answered258

Skipped0



Digital signage31.20%3938.40%4818.40%234.00%58.00%101252.19

Email33.86%8648.82%12412.99%331.57%42.76%72541.91



Intranet48.54%10033.98%7012.62%262.91%61.94%42061.76


Video2.53%422.78%3644.94%7122.78%366.96%111583.09

Social media54.90%5637.25%381.96%20.00%05.88%61021.65






Answered257

Skipped1


Yes13.18%34

No76.36%197

Unsure10.47%27

Answered258

Skipped0





Important42.64%110


Unimportant6.20%16


Answered258

Skipped0



Yes39.53%102

No51.55%133

Unsure8.91%23

Answered258





Important47.29%122


Unimportant3.49%9


Answered258

Skipped0




Email83.33%85



Intranet37.25%38


Video17.65%18








Answered102

Skipped156



Yes26.74%69

No62.40%161

Unsure10.85%28

Answered258





Important45.35%117


Unimportant1.94%5


Answered258

Skipped0




Email75.36%52



Intranet63.77%44


Video40.58%28








Answered69

Skipped189




Security43.80%113

IT support55.43%143





Cost48.06%124




Answered258

Skipped0



< $10,00033.72%87

$10,001 - $50,00022.48%58

$50,001 - $100,00014.34%37

$100,001 - $250,00012.40%32

$250,001 - $500,00011.24%29

$500,001 - $750,0002.33%6

$750,001 - $1,000,0000.39%1

$1,000,000+3.10%8

Answered258

Skipped0












Answered258

Skipped0







Education8.91%23



Government8.91%23


Hospitality1.55%4



Non-Profit7.36%19


Retail1.94%5







Answered258

Skipped0



Ragan / RMG IC Survey: 5 Key Findings / Actions1. Need to personalize messages to better

engage employees2. Utilize Omni-Channel communications to

best reach employees3. Requirement to measure effectiveness (build

ROI) to gain support / budget-increases4. Employ more two-way communications to

engage today’s millennials5. Leverage mobile to reach employees “where

they are” and to achieve other key goals

Elements How To

Contemporary

Practical

Compelling

Fresh

Connected

• Address short attention span and immediacy• Provide news feed like Facebook• All Apps – ONE User Interface

o Employees – ease of use

• Personalize content

• Frequent updates of content (from employees)

• Mobile to Digital Signage to OMNI-CHANNEL

• Provide real-time metricsProductivity

Measurable

Key strategies deployed by companies “winning” in Mobile*

• Provide Apps that drive user adoption

o IT – ease to administer

• Track and prove impact / results

Mobile Demonstration

Tactics to Gain Executive Buy-in Gain agreement on “What’s at Stake” (via Employee

Engagement) Identify / engage executive “sponsors” Secure key departmental KPIs for real-time presentation Create ROI “calculators” Measure results Include advocate content

Strategies to address dispersed workforces ID applications (only available) that “make employees’ lives

better Provide relevant content Personalized Departmental Geographic

Regular cadence of refreshed content Real-time metrics

Elements How ToStrategies to

promote results:

1. Show improved IC effectiveness

2. Improve future engagement performance

3. “Listen-to” and respondto employees

4. Show CFO productivity& performance growth

5. Increase budget and get promoted

• Measure reach, timeliness and effectiveness

• Test different message (for all key audiences)

• Play messages proven to perform

• Regular use of surveys to providefeedback / actions in response

• Real-time performance metrics:Team / individual goals / leaderboards – all depts.

• Illustrate how new IC efforts are driving employee engagement and company performance

Access From Any Device Platform All Employee CommsCustomized Messages Real-time

Next Generation Internal Communications Expands Employee Engagement and Impact

Next Generation

Q&A

Bob MichelsonPresident, CEO

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trends and specific strategies to ... - ragan communications€¦ · 2. utilize omni-channel...

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