rezstream webinar: using google analytics to measure performance
Post on 15-Apr-2017
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USING GOOGLE ANALYTICS TO MEASURE
PERFORMANCE
Liz Day3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
ABOUT ME
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
• Liz Day
• Digital Marketing Manager
• 6+ years at RezStream
• California born, Illinois raised and Colorado transplant
• Oldest of five
SUMMARY
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
• Tracking Platform
• Google Analytics Tools & Features
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
POLL QUESTION #1
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
• Allows you to track website traffic (and sometimes booking engine revenue)
• It’s FREE
• Integrates with other Google products including Google AdWords and Google Search Console
• Easy to use
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
ECOMMERCE TRACKING
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
ECOMMERCE TRACKING
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
GOALS
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
GOALS
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
FUNNELSAdmin View Settings Goals Enable Funnel
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
FUNNELS
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
DASHBOARDS
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
DASHBOARDS
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
DEMOGRAPHIC TRACKING
Admin Property Settings Enable Demographic and Interest Reports
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
DEMOGRAPHIC TRACKING
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
POLL QUESTION #2
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
• Greater visibility and revenue
• Targeted control and customizable messaging
• Complements search engine optimization (SEO)
• A great way to take up more real estate in search results
• Budget control & conversion optimization
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
GOOGLE ADWORDS LINKING
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
GOOGLE ADWORDS REPORTS
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
POLL QUESTION #3
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
• Provides HTML improvements including title and description tags
• Makes you aware of manual actions or Google penalties
• Offers mobile usability suggestions
• Lets you know how many pages are currently included in Google’s index
• Allows you to find 404 errors so they can be addressed
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
GOOGLE SEARCH CONSOLE LINKING
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
GOOGLE SEARCH CONSOLE REPORTS
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
CUSTOM ALERTS
• All traffic
• All transactions
• Channel traffic, i.e. organic, paid and referral *20% or more drops
• Channel transactions, i.e. organic, paid and referral *20% or more drops
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
CUSTOM ALERTS
Admin View Settings Custom Alerts
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
CUSTOM ALERTS
Admin View Settings Custom Alerts
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
CUSTOM ALERTS
Admin View Settings Custom Alerts
CONCLUSION
Website: www.RezStream.com Email: Liz.Day@RezStream.com Direct: 303-872-0214
Social Media:– www.Facebook.com/RezStream– www.Twitter.com/RezStream– www.Plus.Google.com/+Rezstream– www.RezStream.com/Blog
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
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