rezstream social media master class: instagram

3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210

Social Media Master Class: Instagram

Stephanie JohnsonRezStream Social Media Specialist

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TABLE OFCONTENTS

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01Introduction to the Gram

02Account Basics

03Posting &

Engagement

04Tools

05Advertising

06Conclusion

01 | Introductionwww.rezstream.co

m


Instagram Facts• Who’s on it

– 26% of adult internet users/21% of entire adult population

– 53% of 18–29 year olds use Instagram.

– 25% of 30–49 year olds use Instagram.

– 11% of 50–64 year olds use Instagram

– 300M users• Instagram shares photos or

15-second videos• Share visuals and experiences

from your property• Facebook owns Instagram

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Account CreationSetting up your account:

• Name and @name• Use a business email, do not sync with Facebook at this

time• Description• Website link

• This is the only area to have a link to your site that is clickable

• Connect with Facebook and Twitter

02 | Account Basics

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NavigationGetting around Instagram:

• Home• Search• Photo• Notifications• Profile• DMs

02 | Account Basics

Outboundengine.com

Posting

• Highlight rooms & amenities• Food• Wine or cocktail hour• Wedding setups• Innkeepers and staff• Pools or beach access• Sunrise or sunset• Nearby activities and attractions• Motivational quotes• 15-second videos

03 | Posting & Engagement

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Instagram is designed to be an experience and visually appealing.

Best Practices

• Filters + consistent editing style• Descriptions

– No character limits but not the place for novels– Lingo – double tap

• Hashtags– Create your own for the property– Do not overload posts with hashtags, less than 5 is appropriate– #TBT, #FBF– Make your own: #SecretSunday – secluded activities or spots near

your property or #FoodieFriday and share a recipe from your kitchen• Tagging• Reposting

– Permission


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Best Practices

• 80/20 rule applies• Frequency

– Start with once a week– 2-3 times per week is ideal– Quality over quantity– No Instagram sprees

• Contests– Use bit.ly or URL shortener to swap

out URL in bio– Trackable and unique hashtag to track

submissions: #MyBrandName– Or ask followers to tag friends as an

entry method


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Tools

Layout Repost Iconosquare HootSuite or Latergramme Analytics tools Selfie Stations

04 | Tools www.rezstream.com


Tools to help manage Instagram:

Leonardo

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Advertising05 | Advertising

Facebook + Instagram connection Target demographics An Instagram-only ad is composed of

five elements: Name Disclosure Image Caption (300-character limit on

ads) Six CTA options: Shop now, learn

more, sign up, etc.

06 | Conclusion www.rezstream.com


Create a calendar of posts to publish on Instagram following the 80/20 rule

Interact and engage with others – like all social channels it’s a two-way street

Tell your inn’s story and experience through images Try a mix of photos and videos Use hashtags appropriately and at the end of the

description text Test advertising with your next Facebook ad campaign

Conclusion

Thank you!Contact me: [email protected] the latest and greatest: rezstream.com/blog

Follow RezStream:facebook.com/RezStreamplus.google.com/+RezstreamCOtwitter.com/RezStreamyoutube.com/RezStreampinterest.com/rezstream
