rezstream webinar: email marketing in the busy season
TRANSCRIPT
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
LEVERAGING YOUR
EMAIL MARKETING
DURING THE BUSY
SEASONStephanie Johnson
www.rezstream.com
www.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
• Stephanie Johnson
• Social Media + Content Specialist
• Just shy of four years with RezStream
• Been in Colorado for seven years
• PR background with six years in social media and email marketing
• Learning Italian
ABOUT ME
SUMMARYwww.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
• Email tools & types
• Best practices
• Mistakes to avoid
• Measurement metrics
• Growth
EMAIL TOOLSwww.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
• What type of
email campaigns
do you want to
send?
• Find the right
ESP for you
EMAIL TOOLSwww.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
BEST PRACTICESwww.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
• Subscribers/unsubscribe
• Segment lists
• Frequency
BEST PRACTICESwww.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
• Mobile-friendly
• Personalization
• CTAs as buttons
• A/B tests
MISTAKES TO AVOIDwww.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
• Wall of text
• Inverted
pyramid
• Zig zag
• Column style
• Too many
fonts/small font
• Boring subject lines
• No CTA present
• Wasn’t reviewed
MEASUREMENT METRICSwww.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
• Open rate
• CTR of 20%
• Unsubscribe rate
• Link tracking
• Social sharing
• Revenue
GROWTHwww.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
• Offer an opt-in option after
booking
• Email subscribe fields and
pop ups
• Share campaigns on social
• Use Facebook CTA to
encourage subscribers
• At check-out, ask if each
guest wants to opt-in
www.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
Find the right ESP and set a realistic schedule
Use your lists to your advantage
Design for mobile users first
A/B test your campaigns and keep track of your results
Watch your CTR and unsubscribe rates
Have fun!
CONCLUSION
www.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
JOIN US NEXT TIME
Thank you!
Contact me: [email protected]
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3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210