rezstream social media master class: facebook
TRANSCRIPT
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
Social Media Master Class: Facebook
Stephanie JohnsonRezStream Social Media Specialist
www.rezstream.com
TABLE OFCONTENTS
www.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
01Introduction:
02Account Review
03Posting &
Engagement
04Audience Growth
05Analytics
06Conclusion
01 | Introductionwww.rezstream.co
m
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
Introduction• Who is on Facebook?
– 71% of adult Internet users
– 1.44B active users– 80% female and 73%
male– 65+ highest growing
demographic– The average American
spends 40 minutes on Facebook per day
• Why are they here?– Connect with friends
and family– Follow brands
02 | Back to Basics www.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
Account Creation
02 | Back to Basics www.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
Account Refresh• NAP• Tabs• Profile and cover
photo• Facebook URL• Link to site• Hours• CTA
Posting & Engagement
• Set a schedule or create a calendar– Use Insights to determine posting time– Thursdays and Fridays
• Use scheduler or publishing tool– Facebook– Hootsuite– Buffer
03 | Posting & Engagement
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3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
Best practices for posting and enticing engagement:
Posting & Engagement
• 80/20 rule• Photos, videos, slideshows• Links• Tagging• Character counts• Hashtags• Invite conversation
03 | Posting & Engagement
www.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
Best practices continued:
www.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
03 | Engagement Tips
Engagement Etiquette
• Remember to switch between accounts
• Hashtag usage• Ignoring negativity or
comments• Only posting during business
hours• Only posting photos• Only sharing others’ content
03 | Posting & Engagement
www.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
No-nos on Facebook!
Notifications are your friend
• Respond where appropriate• Thank guests for reviews
03 | Posting & Engagement
www.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
Be sure to review notifications for likes, comments, recent reviews, mentions, check-ins, and more!
Audience Growth
Suggest page Contests Advertising and Boosting
04 | Audience Growth www.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
How to grow your following:
Contests Must have a low barrier to
enter Cross-promote Prize should be branded Incentive should be worth
their while Post continual updates
about the contest to keep users engaged
www.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
04 | Audience Growth
www.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
Advertising04 | Audience Growth
Define your objective Pixel tracking URL tracking No redirect = true Target demographics
Google Analytics Custom audiences Connections Boosting option
05 | Analytics www.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
Navigating analytics Scheduling Types of content + questions Clicks Tracking efforts with URL builder
Analytics
06 | Conclusion www.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
Verified pages Facebook Services Live video 360 video Messenger + Uber
Conclusion
Thank you!Contact me: [email protected] the latest and greatest: rezstream.com/blog
Follow RezStream:facebook.com/RezStreamplus.google.com/+RezstreamCOtwitter.com/RezStreamyoutube.com/RezStreampinterest.com/rezstream
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210