rezstream webinar: social media strategies for the busy season
TRANSCRIPT
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3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
SOCIAL MEDIA
STRATEGIES FOR THE
BUSY SEASON
Stephanie Johnson
www.rezstream.com
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www.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
• Stephanie Johnson
• Social Media Specialist
• Celebrated three years with RezStream
• Been in Colorado for 7 years
• PR background with 5 years in social media
• Learning Italian
ABOUT ME
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SUMMARYwww.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
• What networks matter
• Spring cleaning
• Best practices
• Customer journey
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www.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
The Big Three
• 71% of adults
• 1.71 billion users
• Six new profiles added every second
• 350 million photos uploaded every day
• Average 40 minutes per day
• 176 million users
• One pin averages six website visits
• 80% female
• Average 21 minutes per day
• 26% of adults
• 300 million active users
• 53% are 18 – 29
• Average 21 minutes per day
NETWORKS
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• Audit
– Accounts and followers
– Account type
www.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
SPRING CLEANING
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• Cleanup
– NAP + bio
– Profile photo
– Cover photo
– CTA
– URL/username
– Notifications
www.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
SPRING CLEANING
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Markup data: OG, Pin it button, and Twitter cards
– Markup data: OG, Pin it button, and Twitter cards
www.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
https://developers.facebook.com/tools/debug/og/object
https://cards-dev.twitter.com/validator
SPRING CLEANING
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3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
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3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
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3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
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www.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
BEST PRACTICES
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www.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
• 80/20 rule
• To the point
• Keywords
• 3 – 5 times per week
• Respond and @mention
• 80/20 rule
• Descriptive captions
• Keywords
• 5 – 10 minutes each week
• Respond + follow
• 80/20 rule
• To the point
• Keywords & #hashtags
• 2 – 3 times per week
• Respond + follow
BEST PRACTICES
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www.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
• Content calendar
• Automatic posting
• Utm tracking
• Facebook Live
• Boosting or contests
BEST PRACTICES
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www.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
BEST PRACTICES
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www.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
BEST PRACTICES
http://www.rezstream.com/?utm_source=facebook.com&utm_medium=referral
&utm_campaign=rezstream&utm_content=specials
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www.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
BEST PRACTICES
• Track website pins
• Pinterest.com/ source
• Pin amount + own content
• Keywords and strong description
<meta name="p:domain_verify"
content="abb01b96b6c4836c4475e6972bf9360
3"/>
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www.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
BEST PRACTICES
• #Hashtags welcome
• Consistent filter
• Posting time
• Linked to FB
• Bit.ly
• Multiple images
• Snapchat
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www.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
BEST PRACTICES
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www.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
CUSTOMER JOURNEY
• Automatic replies
• Booking engine link
• Reviews/Check-ins
• User-Generated Content
• Thank you letter or email campaigns
• Exclusive discounts
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www.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
CUSTOMER JOURNEY
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www.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
Automate what you can
Make it a habit
Follow the 80/20 rule and focus on your guests
Try using ads or boosts
Expect and adapt to change
CONCLUSION
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Thank you!
Contact me: [email protected]
Read the latest and greatest: rezstream.com/blog
Follow RezStream:facebook.com/RezStreamplus.google.com/+RezstreamCOtwitter.com/RezStreamyoutube.com/RezStreampinterest.com/rezstream
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210