rohit talwar - event innovation and the technology timeline - imex las vegas - october 11th 2011

Event

Innovation

October 10th 2011

IMEX Las Vegas

Rohit Talwar

rohit@fastfuture.com

www.convention-2020.com

Contents

Presentation p 3

About Fast Future p 36

Image Sources p 43

• Global strategic foresight study to help the meetings industry prepare for

the decade ahead - Industry-wide sponsors

• Outside-in focus

• Multiple outputs Nov 2009 – December 2011

Convention 2020

Engaging Gen Y / Gen Z

CEED Slovenia

http://www.borev.net/imf.jpg

Serving Multiple Learning Styles

PCMA Learning Lounge

http://www.borev.net/imf.jpg

Collaborative Design - LIFT

http://www.borev.net/imf.jpg

Collaborative Events – Gastro

http://www.borev.net/imf.jpg

Participant Rich Design

SPINCon

Total Immersion

Food Service Network

http://www.borev.net/imf.jpg

Gamification - Cisco

Co-located Breakouts

Globe Forum – Silent Conference

http://www.borev.net/imf.jpg

Trade Show Innovation

• Routes / Network

• Health Industry

Distributors

• United Food

Processors

Reinventing Trade Shows Society of Automobile Engineers

Experience-Led Trade Show

Food Inspiration

http://www.borev.net/imf.jpg

Creating Experiences

Adelaide Convention Centre

http://www.borev.net/imf.jpg

Innotown – Simple and Slow

http://www.borev.net/imf.jpg

Rigorous Curation

/ Event Design

What’s the Technology Horizon?

Image source: Frog Design

Technology Gets Personal By 2020 all conferences and exhibitions I attend will offer a totally

personalised experience, tailor-made to my needs, and offering

whatever technological tools are needed to make the event fully

interactive so I can engage with and influence the content of the event.

77% 1093 respondents Image source: msnbcmedia2.msn.com

Total Customisation In 2020, the personal comfort of attendees will be much more important to

organisers than today. Individuals will be able to obtain personalised menus at

meals, there will be many options for entertainment and relaxation, e.g.

customised seating. Organisers will make far better use of information about

individual attendees than they do today.

70% 1093 respondents Image source: gadgetheat.com

Real Time / Predictive Analytics

Image source: regmedia.co.uk

Telephony • Voice

• Messaging

• SIM card

• Phonebook

• Ring Tones

• Security

Connectivity • Cellular

• Up to 14 bands

• WLAN/BT

• GPS

• NFC

• FM

Data/

Enterprise • 100Mbps

• Email

• IMS

• Browsing

• VPN

• PIM

• Ecommerce

• Payments

Software • Protocols

• Middleware

• Applications

• User Interface

• Minimize fragmentation

Multimedia • Camera 8-16M

• Camcorder

• 24M Color Display

• Memory (160GB)

• Multiformat A/V • HD Video/TV out

• Games

(50-100M Tps)

• DRM

TMT – Convergence and Immersion

What I Want – When I Want

Image sources L-R: blog.core-ed.net / neonpunch.com / geek.com

New Analytics and a New Knowledge Infrastructure Image source: techrepublic.com

Augmented Reality / Heads Up

Image sources L-R: image-acquire.com/

gawker.com / gizmag.com

Haptics / Holograms / Interactive Surfaces

Image sources L-R: tuvie.com /

flickr.com / blogspot. com

Haptics Technology

Image source: whistleout.com.au

Holographic Laptops

Image source: livetradingnews.com

Wearable Displays

Image source: dailythings.info

Immersive Web

Image source: lightgalleries.net

TeliaSonera in Sweden claims

a 76% reduction in carbon

dioxide emissions

76% CO2

reduction

2001 2009

• Reducing business travel by more than 50%

• Increasing the use of tele-meeting services, by 15-20% per year

• Reducing the office area/employee by a total of 50%

• Reducing total energy consumption by more than 30%

• Green electricity from 2007

• Introducing mobile working

Image source: Telia Sonera

TeliaSonera TelePresence

Meetings Stockholm-Helsinki

• Number of meetings: 464

• Reduced number of journeys: 1.392

– 500,000€ in travel costs

• Saved working time: 40 months

• Reducing carbon dioxide emissions by: 169,000 kg

Image source: Telia Sonera

Meeting Models

Source: Tandberg

Next Steps –

How Can You Get Involved

Tell us about

your event

innovations!

rohit@fastfuture.com

www.convention-2020.com

Roundtables organized by

1 – AMC or PCO?

2 – Insurance for Events

3 – Membership Recruitment and/or

Retention

4 – Using Events to Build Brand

Awareness

5 – Building Relationships in New

Markets

6 – Conference Sponsorship (A)

7 – Conference Sponsorship (B)

8 – Hybrid & Virtual Conferences (A)

9 – Hybrid & Virtual Conferences (B)

10 - Expanding to Latin America

11 – Green Meetings

12 - Holding a Meeting in China

13 - Social Networks & Online

Communities (A)

14 - Social Networks & Online

Communities (B)

15 – Using Social Media to Market

your Event

16 - TBC

About Fast Future

Fast Future • Research, consulting, speaking, leadership

• 5-20 year horizon - focus on ideas,

developments, people, trends and forces

shaping the future

• Clients

– Industry Associations

– GE, Nokia, Pepsi, IBM, Intel, Samsung, GSK

– Governments in Dubai, Finland, Nigeria,

Singapore, UK, US

– Aeroports de Paris / Schiphol Group

– Vancouver Airport Services

– EADS / Siemens Airport Services

– Mauritius Duty Free

– Amadeus / Travelport

– Qatar Airlines

– Saudi Tourism Commission

– Intercontinental Hotels

Rohit Talwar • Global futurist and founder of Fast Future Research.

• Award winning speaker on future insights and strategic

innovation – addressing leadership audiences in 40 countries on

5 continents

• Author of Designing Your Future – Published 08/2008

• Profiled by UK’s Independent Newspaper as one of the Top 10

Global Future Thinkers

• Led futures research, scenario planning and strategic

consultancy projects for clients in telecommunications,

technology, pharmaceuticals, banking, travel and tourism,

environment, food and government sectors

• Clients include 3M, BBC, BT, BAe, Bayer, Chloride, DTC De

Beers, DHL, EADS, Electrolux, E&Y, GE, Hoover, Hyundai, IBM,

ING, Intel, KPMG, M&S, Nakheel, Nokia, Nomura, Novartis,

OECD, Orange, Panasonic, Pfizer, PwC, Samsung, Shell,

Siemens, Symbian, Yell , numerous international associations

and governments agencies in the US, UK, Finland, Dubai,

Nigeria, Saudi Arabia and Singapore.

• To receive Fast Future’s newsletters please email

rohit@fastfuture.com

• 50 key trends

• 100 emerging trends

• 10 major patterns of change

• Key challenges and choices for

leaders

• Strategic decision making

framework

• Scenarios for 2012

• Key futures tools and techniques

• Published August 2008

• Price £49.95 / €54.95/ $69.95

• Email invoice request to

rohit@fastfuture.com

Designing Your Future Key Trends, Challenges and Choices Facing

Association and Nonprofit Leaders

Our Services Bespoke research; Identification &

Analysis of Future Trends, Drivers &

Shocks

Accelerated Scenario

Planning, Timelining &

Future Mapping

Identification of

Opportunities for

Innovation and Strategic

Investment Strategy Creation &

Development of

Implementation

Roadmaps

Design & Facilitation of

Innovation, Incubation

& Venturing

Programmes

Expert Consultations &

Futures Think Tanks

Personal Futuring for

Leaders and Leadership

Teams

Public Speaking, In-

Company Briefings,

Seminars and

Workshops

Example Projects • Public and private client research e.g. :

– Convention 2020

– The Shape of Jobs to Come – Department for Business, Innovation and Skills

– Designing Your Future (Published August 2008) – book written for the American Society

of Association Executives & The Center for Association Leadership

– Travel and tourism e.g. The Future of Travel and Tourism in the Middle East – a Vision

to 2020

– Future of Travel and Tourism Investment in Saudi Arabia

– Scenarios for the global economy for 2030 and the implications for migration

– Global Economies – e.g. The Future of China – the Path to 2020

– Winning in India and China

– Aviation and Airports e.g. Aviation 2030

– Meetings, conferences , exhibitions and events – e.g. One Step Beyond – Future trends

and challenges for the events industry

• Strategic advice to industry players

• Confidential advisory and coaching services to CEOs and top teams

• Public speaking at public conferences and in-company events

• Future thinking workshops and retreats

Our Clients

Image Sources

Image Sources p.1

Page

1. http://www.artlex.com/ArtLex/ij/images/imagination_einstein.gif

4. http://www.ceedslovenia.org/web/SystemPhotos/Regional%20Conference%202011/Header%20web.jpg

5. http://jeffhurtblog.com/2011/02/10/why-pcma-learning-lounge-worked/

6. http://www.liftconference.com/files/images/lift10_poster_300px.jpg

7. http://www.gastro2009.org/impressions/ind_exh/index.php?navId=277

8. http://attendesource.com/accounts/register123/metroconnection/spin/events/spincon2011/header-3.jpg

9. http://www.foodservicenetwork.nl/

10. http://www.juxtinteractive.com/_media/images/hunt_lg_01.jpg

11. http://www.sustainablecitiesnet.com/wp-content/uploads/2009/12/CityChallenge_GlobeForum-600x263.png

13. http://intrepidcs.com/themes/ICS/images/misc/ICSchina_2011.jpg

14. Left to Right

1. http://cdn.blisstree.com/files/2009/10/Chef-Zuma-Press-Michelle-sm.jpg

2. http://www.thechefalliance.com/userfiles/image/Chef/chef%202%20chefs%20prepping%20veggies.jpg

15. Left to Right

1.

http://ourlifeinoz.files.wordpress.com/2011/02/685375_thumbnail_280_sa_s_frist_state_wine_festival_2011_cellar_door_win

e_festival_adelaide-v1.jpg

2. http://www.adelaidecc.com.au/files/5366-800x533.jpg

17. http://www.traveltechnology.com/wp-content/uploads/2011/03/Airport-of-Tomorrow.png

18. http://www.frogdesign.com/images/dattoos_cs_1.jpg

19. http://msnbcmedia2.msn.com/j/msnbc/Components/Photos/070112/070112_virtual_reality_hmed_8a.hmedium.jpg

20. http://gadgetheat.com/wp-content/uploads/2008/05/surf-chair.jpg

21. http://regmedia.co.uk/2008/03/18/google_adwords_machine.png

22. http://www.reghardware.com/2010/08/11/video_rim_blackberry_torch_9800/

Image Sources p.2 23. Left to Right

1. http://blog.core-ed.net/derekarchives/NokiaFanPhone.jpg

2. http://www.neonpunch.com/wp-content/uploads/2009/03/iphone_apps.jpg

3. http://www.geek.com/wp-content/uploads/2010/08/Steve-Jobs-hologram-on-iPhone.jpg

24. http://i.techrepublic.com.com/blogs/data-explosion.jpg

25. Left to Right

1. http://www.image-acquire.com/wp-content/uploads/2010/05/500x_firstforbes.jpg

2. http://images.gizmag.com/hero/frog2020.jpg

3. http://cache.gawker.com/assets/images/gizmodo/2009/06/interactive-data-eyeglasses.jpg

26. Left to Right

1. http://www.tuvie.com/wp-content/uploads/your-life-in-2020-frog-design1.jpg

2. http://4.bp.blogspot.com/_LYLNQSJkOcM/TMOyFH7Hv3I/AAAAAAAAACE/ISxznCcG6gw/s1600/SkinputImg1.jpg

3. http://www.flickr.com/photos/lukedebruijn/3991431571/

27. http://www.whistleout.com.au/blog/wp-content/uploads/2010/11/Haptic-Screen.jpg

28. http://www.livetradingnews.com/wp-content/uploads/hp_3d_laptop.jpg

29. http://dailythings.info/wp-content/uploads/2009/11/largest-wearable-display_d57eq_54.jpg

30. http://cdn.lightgalleries.net/4bd5ec0d18599/images/Cocoon_05-2.jpg