sagefrog social media framework
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Social Media Marketing Framework TM
Based on the presentation by
Mark Schmukler, Managing Partner
Sagefrog Marketing Group, LLC
Web 2.0 More than Just Friends
Women In Networking and the Eastern Technology Council
Philadelphia, PA. March 2009
© 2009 Sagefrog Marketing Group, LLC. All rights reserved. www.sagefrog.com
Social Media Marketing FrameworkTM
To help marketers understand and leverage Social Media, we have organized Social Media into a “framework” consisting of 7 categories.
For each category we:
– Offer a brief description
– Identify leading Social Media Sites
– Suggest applications for marketing
– Provide case studies
© 2009 Sagefrog Marketing Group, LLC. All rights reserved. www.sagefrog.com
Social Media Marketing FrameworkTM
Here are our 7 Social Media Marketing (SMM)TM categories:
© 2009 Sagefrog Marketing Group, LLC. All rights reserved. www.sagefrog.com
1. Social Networking
2. Multimedia Sharing
3. Blogs and Mini-blogs
4. Wiki Collaboration
5. Forums, Communities, Reviews
6. Tagging and Bookmarking
7. RSS feeds and Aggregators
Category 1: Social Networking Sites (SNS)
Description: Virtual business and career networking
Examples:
• Facebook (#5*)
• Linked-In
Marketing Applications:
• Create company pages
• Join and create groups
• Check out advertising opportunities
* source: alexa.com traffic rankings 3/16/09 http://www.alexa.com/site/ds/top_sites
Category 2: Multimedia Sharing
Description: Sites that host multimedia content
Examples: - YouTube (#3)- Flickr (#33)- Slideshare - Livestreaming
Marketing Applications:
- Upload Videos, Photos, PPTs- Share via email, links, your website- You Tube Channel
Blendtec on YouTube
http://www.youtube.com/watch?v=qg1ckCkm8YI
Category 3: Blogs and Mini-blogs
Description: Journal of thoughts, links and multimedia
Examples: - Blogger (#8)- Wordpress (#24) - Twitter (6M+)
Marketing Applications:- Search (Google Alerts, Technorati, Twitter)- Monitor, comment and create
Social Media MarketingStarbucks on Twitter
Category 4: Wiki Collaboration
Description: Multiple contributors of shared content
Example: - Wikipedia (#7)
Marketing Applications:
- Search, monitor, comment and create
Nike on Wikipedia
Category 5: Forums, Communities, Reviews
Description: Discussion groups where people share information and opinions on common interests
Examples: - Amazon (#24)- Tripadvisor.com
Marketing Applications:
- Post questions and comments, monitor and analyze responses
Tripadvisor
Category 6: Tagging and Bookmarking
Description: Ability to tag articles and websites
Examples: - Digg- Stumbleupon- Delicious
Marketing Applications:
- Profile, Tag, Vote, Search, Share
Bookmarks
Category 7: RSS feeds and Aggregators
Description: Organize social media for efficient consumption
Examples: - RSS readers, widgets (eg iGoogle)- FriendFeed- Twitter aggregators
(eg Twitturly)
Marketing Applications:
- Subscribe, merge and organize
iGoogle
Social Media Marketing FrameworkTM
1. Social Networking
2. Multimedia Sharing
3. Blogs and Mini-blogs
4. Wiki Collaboration
5. Forums, Communities, Reviews
6. Tagging and Bookmarking
7. RSS feeds and Aggregators
Turn to Sagefrog Marketing Group to develop your Social Media Marketing strategy.
Sagefrog is a full service marketing, interactive, and public relations company. We specialize in health, technology and business services marketing for companies based in the greater Philadelphia and New Jersey area.
Sagefrog’s services include marketing strategy and research, brand identity, marketing materials, websites, online marketing, public relations, advertising, tradeshow support, direct marketing and email marketing.
Get the conversation started…
Mark Schmukler, Managing PartnerSagefrog Marketing Group, LLC
http://www.sagefrog.commarks@sagefrog.com(215) 230-9024
196 W Ashland StreetDoylestown, PA 18901
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