Social Media Marketing Framework TM

Based on the presentation by

Mark Schmukler, Managing Partner

Sagefrog Marketing Group, LLC

Web 2.0 More than Just Friends

Women In Networking and the Eastern Technology Council

Philadelphia, PA. March 2009

© 2009 Sagefrog Marketing Group, LLC. All rights reserved. www.sagefrog.com

Social Media Marketing FrameworkTM

To help marketers understand and leverage Social Media, we have organized Social Media into a “framework” consisting of 7 categories.

For each category we:

– Offer a brief description

– Identify leading Social Media Sites

– Suggest applications for marketing

– Provide case studies

© 2009 Sagefrog Marketing Group, LLC. All rights reserved. www.sagefrog.com

Social Media Marketing FrameworkTM

Here are our 7 Social Media Marketing (SMM)TM categories:

© 2009 Sagefrog Marketing Group, LLC. All rights reserved. www.sagefrog.com

1. Social Networking

2. Multimedia Sharing

3. Blogs and Mini-blogs

4. Wiki Collaboration

5. Forums, Communities, Reviews

6. Tagging and Bookmarking

7. RSS feeds and Aggregators

Category 1: Social Networking Sites (SNS)

Description: Virtual business and career networking

Examples:

• Facebook (#5*)

• Linked-In

Marketing Applications:

• Create company pages

• Join and create groups

• Check out advertising opportunities

* source: alexa.com traffic rankings 3/16/09 http://www.alexa.com/site/ds/top_sites

Category 2: Multimedia Sharing

Description: Sites that host multimedia content

Examples: - YouTube (#3)- Flickr (#33)- Slideshare - Livestreaming

Marketing Applications:

- Upload Videos, Photos, PPTs- Share via email, links, your website- You Tube Channel

Blendtec on YouTube

http://www.youtube.com/watch?v=qg1ckCkm8YI

Category 3: Blogs and Mini-blogs

Description: Journal of thoughts, links and multimedia

Examples: - Blogger (#8)- Wordpress (#24) - Twitter (6M+)

Marketing Applications:- Search (Google Alerts, Technorati, Twitter)- Monitor, comment and create

Social Media MarketingStarbucks on Twitter

Category 4: Wiki Collaboration

Description: Multiple contributors of shared content

Example: - Wikipedia (#7)

Marketing Applications:

- Search, monitor, comment and create

Nike on Wikipedia

Category 5: Forums, Communities, Reviews

Description: Discussion groups where people share information and opinions on common interests

Examples: - Amazon (#24)- Tripadvisor.com

Marketing Applications:

- Post questions and comments, monitor and analyze responses

Tripadvisor

Category 6: Tagging and Bookmarking

Description: Ability to tag articles and websites

Examples: - Digg- Stumbleupon- Delicious

Marketing Applications:

- Profile, Tag, Vote, Search, Share

Bookmarks

Category 7: RSS feeds and Aggregators

Description: Organize social media for efficient consumption

Examples: - RSS readers, widgets (eg iGoogle)- FriendFeed- Twitter aggregators

(eg Twitturly)

Marketing Applications:

- Subscribe, merge and organize

iGoogle

Social Media Marketing FrameworkTM

1. Social Networking

2. Multimedia Sharing

3. Blogs and Mini-blogs

4. Wiki Collaboration

5. Forums, Communities, Reviews

6. Tagging and Bookmarking

7. RSS feeds and Aggregators

Turn to Sagefrog Marketing Group to develop your Social Media Marketing strategy.

Sagefrog is a full service marketing, interactive, and public relations company. We specialize in health, technology and business services marketing for companies based in the greater Philadelphia and New Jersey area.

Sagefrog’s services include marketing strategy and research, brand identity, marketing materials, websites, online marketing, public relations, advertising, tradeshow support, direct marketing and email marketing.

Get the conversation started…

Mark Schmukler, Managing PartnerSagefrog Marketing Group, LLC

http://www.sagefrog.commarks@sagefrog.com(215) 230-9024

196 W Ashland StreetDoylestown, PA 18901