sea savvy: marketing your treasure

2013 Fall Leadership Conference

Marketing Your Treasure

Strengths Weakness

Opportunities Threats

• Pursue your purpose

• Be the best YOU, you can be

• Build relationships

• Take initiative

• Exude confidence & enthusiasm

• Be patient and determined

• Identify your barriers

• Continue to grow

Develop a Pitch • Capture listener’s attention

• State your name, title/credentials

• Specify how you can be of service

• Close by asking for and giving contact information and or a time to follow up?

Your leadership brand is the total experience of someone

having a relationship with who you are and what you

represent as an individual, as a leader.”

Your Leadership Brand • Essential for the advancement of your career

and development

• Represents the value you are able to consistently deliver to those you serve

• Commit to being a great role model, mentor and or voice that others can depend on

• An asset that must be managed with the intention of helping others benefit from having a relationship with you

http://www.forbes.com/sites/glennllopis/2013/04/08/personal-branding-is-a-leadership-requirement-not-a-self-promotion-campaign/

• Define your brand and become an expert

• Establish a strong presence

• Generate brand awareness through networking

• Remember 3 C’s: Clarity, Consistency, Constancy

• Get feedback

Top Ten Leadership Qualities

1. Visionary 2. Risk Taker 3. Authentic 4. Know Yourself 5. Motivator 6. Team Builder 7. Integrity 8. Life Long Learner 9. Effective Communicator 10. Help Others Succeed

1pm – 4 pm

1pm – 4 pm

9am-11am

7am-9pm or 5pm-6pm

2pm-4pm or 8pm-1am

• Face your problems don’t facebook them

• Use your name consistently across all platforms

• Grab your domain name

• Consider creating a Fan Page

• Reach out to followers

• Cultivate your network

• Be authentic

• Inspire, inform, educate

YouTube Video Playlist

• http://youtu.be/gw2xSdp4bOc

• http://youtu.be/xjBmnfI4Tn4

• http://youtu.be/Z7O8s6NgAck

• http://youtu.be/PGatzxZx7u8

Bonus – a must see!

http://youtu.be/-UK-fcfalsw