social business changes everything

arne.nielsen@no.ibm.com0047 66998163 (unified)© ARNE SIGURD ROGNAN NIELSEN

Coming up:

Social Business Changes Everything

Arne Sigurd Rognan NielsenCollaboration & Social Business Evangelist

IBM Collaboration Solutions

arne.nielsen@no.ibm.com0047 41535313

www.mynotesblog.com@mynotesblog

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arne.nielsen@no.ibm.com0047 66998163 (unified)

SOCIAL BUSINESS

EVERYTHINGCHANGES

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arne.nielsen@no.ibm.com0047 66998163 (unified) 3

NONE OF US IS SMARTER THAN ALL OF US!

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arne.nielsen@no.ibm.com0047 66998163 (unified) 3© ARNE SIGURD ROGNAN NIELSEN

There’s a wonderful word in Swahili that I think expresses one of the imperatives for the future of Africa. The word is “harambee.” It

means pulling together, collaborating and supporting each other. I believe that is one of the key factors in the ability of African

countries to create sustainable and equitable economic growth will be the emergence of innovation ecosystems.

Harambee perfectly captures an essential element of such ecosystems - the ability of institutions and individuals to pull

together and build a mutually supportive environment.

«Harambee»

Takreem El-Tohamy, GM, IBM Middle East and Africa

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It’s all about BRAINS

How many brains are there in your company?How do you use that capacity?

What about CLUSTERING all these brains?

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Is social reallysomething new?

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Email is inefficient and slow

33 vs 8- sharing is smart and quick

Adapted from an illustration by Chris Rasmussen, US National Geospatial Intelligence Agency

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We need to change the way we work5.3 hours wasted per employee every week due to inefficient processes

42 % make decisions with the wrong input at least once a week

2/3 of people can’t find the help they know is out there

2 hours per day spent looking for the right information and expertise

800 billion business events daily

98% of CEO’s say they need to restructure the way their organizations work

Source: IBM CEO study 2008

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What we really MUST do!

Source: IBM Global CHRO Study 2010

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Change is the only option!

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Facebook does not make you a Social Business

Sharing documents does not make you a Social Business

So you think you are a social business?

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« We need to connect people with other people, not connect people with

documents and dead paper!»

*ISBN 978-87-400-0545-5 www.unboss.com

Lars Kolind, Jacob Bøtter, UNBOSS*

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Documents do not create business valueActivities create business value

People do activities

Be people and activity centric!

Focus on business value!

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There is a BIG difference!

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« A Social Business is a business that embeds «social» in all of its processes, connecting

people to people, people to information, and data to insight.

It is a company that engages its employees and clients in a two-way dialogue with social tools, is transparent in

sharing its expertise beyond its four walls, and is nimble in its use of insights to change on a dime.

It is different from social media, in that social media primarily addresses or focuses on marketing and

public relations.»

- Sandy Carter, IBM

And transform Insight to Activities!!

Sandy Carter is Vice President, Social Business and Collaboration Solutions Sales and Evangelism,

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It’s not about Technology,it’s about Business!

« I find the whole notion of adoption, which usually means software adoption, to be slightly problematic.

What we really should be talking about is redesigning organizations and their networks to harness people power to

get things done quicker, better and cheaper, and enabling businesses to scale in a better way.

This, not tool use, is probably the goal of social business design and Enterprise 2.0.»

Lee Bryant, Headshift

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Social performs better!

Source: IBM Global CHRO Study 2010

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Collective IQ drives business

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« It is a mathematical fact that if the average number of relations between people in an organization

increases by 20 percent - the value creation in the organization increases by appx. 40 percent!»

Lars Kolind, Jacob Bøtter, UNBOSS

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Social Businesses works faster than their competition

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McKinsey says:

Source: McKinsey Global Institute July 2012: The social economy: Unlocking value and productivity through social technologies

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« When adopted at scale across an emerging type of networked enterprise and integrated into the work

processes of employees, social technologies can boost a company’s financial performance and market share,

respondents say, confirming last year’s survey results.Executives at internally networked organizations note the

highest improvement in benefits from interactions with employees; those at externally networked organizations,

from interactions with customers, partners, and suppliers. Executives at fully networked organizations report greater

benefits from both internal and external interactions.»

McKinsey Quarterly

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Social Businesses grows faster than their competition

IBM wrote their first Social Guidelines already in 2005 !

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« Culture is all about doing things together!»

Trond-Are Utle

* Trond-Are Utle is Director of Sales at Symfoni Software, Norway

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« You don’t get value out of the IT investment. You get the value from what people do with it!»

Chris Potts

* Chris Potts is a corporate strategist, specializing in investing in change and IT

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« A culture that values transparency gives managers more control than one that values control. Transparency

between functions enables Prada to respond to changing market tastes very quickly.»

Patrizio Bertelli, CEO Prada*

* Harvard Business Review, September 2012

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« It is the collaboration between employees with different competencies, that makes

the best knowledge based organizations flourish!»

Lars Kolind, Jacob Bøtter, UNBOSS

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Lots of improvements

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Are you still a caveman?

Do you have a virtual cell office inside your head?

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Get out of your cave!

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Use any device iOS, Android, Windows Mobile, Blackberry

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#1 #1#1Social Business Market Leader

4 consecutive years in a row according to IDC

IBM Connections

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THANKSFOR

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SEEING IS BELIEVING

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social business changes everything

lars kolind

organization

jacob btter

social business

connect people

business

activities

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