social media for jobseekers december 2010

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Interactive computer-based workshop lasting half a day delivered to two groups of job-seekers from the Peel region on the use of social media, with emphasis on Facebook, LinkedIn and Twitter.

TRANSCRIPT

PCAS

by Timothy Holden

December 2010

Page 2

Contents3-4 Introduction 5-7 Social media8-13 Facebook14-16 Google17-21 LinkedIn22-27 Twitter28-29 Conclusion and questions

Page 3

Introduction

Page 4

Who is Timothy Holden?

• Arrived in Toronto from England in October 2010

• Wife (Hilary) transferred with the same organisation to their Toronto office from the UK, working in transport and transit systems

• 10 years in banking• 12 years in personnel • Running own business since 2006 as a

self-employed trainer and human resources consultant

Page 5

Social media

Page 6

Social media (1 of 2)• Blogs and forums• Job boards• Own website

Page 7

Social media (2 of 2)• POTENTIALLY USEFUL WEBSITES• flickr.com• glassdoor.com• youtube.com

Page 8

Facebook

Page 9

Facebook (1 of 5)

Page 10

Facebook (2 of 5)

• www.facebook.com• Founded in 2004 by Mark Zuckerberg,

initially as an exclusive network for Harvard students

• 400M users worldwide (to February 2010)

Page 11

Facebook (3 of 5)

• GROUPS• Careers at Servisair Canada (Find Jobs)

782• Jobs in Toronto, Canada 666• Canada IT jobs 426• Sports Career Guide Canada 343

• Airline employees of Facebook-30849 members

• Television freelance jobs-12832 members

Page 12

Facebook (4 of 5)

• GOOD EXAMPLES• Shannon Skinner• Catherine Anne Clark

Page 13

Facebook (5 of 5)

• NOT SO GOOD EXAMPLES• ?

Page 14

Google

Page 15

Google (1 of 2)

• www.google.com• Established by Larry Page and Sergey Brin

in 1997 following a year after they began collaborating on the search engine Backrub

• In most countries around the world it is now considered to be the premier search engine

Page 16

Google (2 of 2)• Searching the web• Excluding some results• Finding similar websites• Searching inside a website• Google phone directory• Google map lookout• Google dictionary• www.youtube.com/watch?

v=0dUuCRPgNcU

Page 17

LinkedIn

Page 18

• www.linkedin.com• Founded in 2002 by Reid Hoffman, as

a business-oriented site• 70M users worldwide• 2M users in Canada (March 2010)

LinkedIn (1 of 4)

Page 19

LinkedIn (2 of 4)

• Create a profile• Join a group• Contribute to group discussions• Obtain recommendations• Find jobs• Research potential employers • ca.linkedin.com/in/adudleybrown

Page 20

LinkedIn (3 of 4)

• GOOD EXAMPLES• ca.linkedin.com/in/adudleybrown• ca.linkedin.com/in/jaffery• ca.linkedin.com/in/johngreen

Page 21

LinkedIn (4 of 4)

• GROUPS• Social scientists• 254 members

• Job search• jobmob.co.il/blog/top-linkedin-groups-job-

seekers-recruiters/

Page 22

Twitter

Page 23

Twitter (1 of 5)

• www.twitter.com• Created by Jack Dorsey in 2006• Free micro-blogging service that enables

users to post (140 characters as a maximum) and read each other’s updates (tweets)

• Unlike Facebook the tweets are searchable, even in terms of content that is not being followed

• 190M users each month

Page 24

Twitter (2 of 5)• Social micro-blogging site• 140 character posts• Create a profile, link your resume• Follow people from target employers• Follow Twitter accounts of relevant

organizations• Use Twitter tools like TweetmyJob• twitterjobsearch.com• twitter.com/canadajobsearch• Tweet about your job search

Page 25

Twitter (3 of 5)• GOOD EXAMPLES• briansoliveira• farhadam• marianogigante• salimavalji

Page 26

Twitter (4 of 5)• CORPORATES• bbycanadajobs• loblawcareers• pitneybowesjobs

Page 27

Twitter (5 of 5)• POTENTIALLY USEFUL WEBSITES• canadajobsearch• careerbacon• jobcentral

Page 28

Conclusion & Questions

Page 29

Conclusion

• Summary• Questions

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