social media report - liquor brands may 2016
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May 1st – May 31st 2016
Top Liquor Brands on Social Media
Comparison of
Liquor Brands (India Region)
Facebook Pages
May 01, 2016 - May 31, 2016
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Kingfisher Beer had the largest fan base of 7,351,993 while Johnnie Walker India(IN) showed the highest fan growth of 2.20%.
-0.5%
0.0%
0.5%
1.0%
1.5%
2.0%
2.5%
0K 1,000K 2,000K 3,000K 4,000K 5,000K 6,000K 7,000K 8,000K
Gro
wth
%
Number of Fans
Signature Budweiser India(IN) Jack Daniels India Royal Challenge Smirnoff India Vodka(IN)
Fosters Kingfisher Beer Bacardi Mixxxology(IN) McDowell's No. 1 Johnnie Walker India(IN)
Fans
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Royal
Challenge
Smirnoff India
Vodka(IN)
Johnnie Walker
India(IN)
Jack Daniels
India
Budweiser
India(IN)
Bacardi
Mixxxology(IN)
Fosters McDowell's No.
1
Kingfisher
Beer
Signature
Countries < 2% Nigeria Malaysia Other Countries India Countries < 2% Nigeria Malaysia Other Countries India
Fans - Geography
McDowell's No. 1 had the highest PTAT of 23.46% as a percentage of its average number of Fans during this time period.
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
0K 1,000K 2,000K 3,000K 4,000K 5,000K 6,000K 7,000K 8,000K
Pe
op
le t
alk
ing a
bo
ut (a
s %
of
Fa
ns)
Average Number of Fans
Budweiser India(IN) Signature Smirnoff India Vodka(IN) Royal Challenge Jack Daniels India
Fosters Kingfisher Beer Bacardi Mixxxology(IN) Johnnie Walker India(IN) McDowell's No. 1
Conversations
Royal Challenge published the greatest number of posts (225). Johnnie Walker India(IN) had the highest average engagement,
with a score of 801.
0 50 100 150 200 250
0 100 200 300 400 500 600 700 800 900
Signature
Budweiser …
Jack Daniels …
Royal Challenge
Smirnoff India …
Fosters
Kingfisher Beer
Bacardi …
McDowell's …
Johnnie …
Number of Posts
Engagement Score
Engagement Score Number of Posts
Engagement - Posts
Kingfisher Beer received the most number of Likes (129,727) and the most number of Comments (915) while Johnnie Walker
India(IN) had the most number of Shares (5,390).
0K 20K 40K 60K 80K 100K 120K 140K
Budweiser India(IN)
Signature
Smirnoff India Vodka(IN)
Royal Challenge
Jack Daniels India
Fosters
Kingfisher Beer
Bacardi Mixxxology(IN)
Johnnie Walker India(IN)
McDowell's No. 1
Likes Comments Shares
Engagement Breakdown
Engagement – Promoted vs Organic
Most Engaging Brand Posts Johnnie Walker India(IN)
12-MAY-16, THU 10:01AM
Have you tried the exciting and flavoursome
Johnnie Ginger cocktail yet? #RedLabel
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 80,117 329 2,273 Neutral
Jack Daniels India
15-MAY-16, SUN 9:52AM
Get the Limited Edition D150 Jack
Daniel’s backpack, every time you spend
$70 or more on the Jack Da ..
McDowell's No. 1
19-MAY-16, THU 8:47AM
The upcoming #DDvsRCB match on 22nd
May got more exciting! Rannvijay Singh
Singha, Raghu Ram, Rajiv, ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
997 11,496 106 619 Uncategorized
ENGMT. LIKES COMMENTS SHARES SENTIMENT
986 12,512 30 9 Positive
Most Engaging Brand Posts Budweiser India(IN)
05-MAY-16, THU 10:50AM
We don’t do easy. It’s a matter of principle.
#ThisBudsForYou
ENGMT. LIKES COMMENTS SHARES SENTIMENT
978 11,002 115 1,000 Uncategorized
Smirnoff India Vodka(IN)
13-MAY-16, FRI 7:29AM
Let’s celebrate #WorldCocktailDay with
these signature #Smirnoff cocktail
recipes by our brand ambas ..
Jack Daniels India
04-MAY-16, WED 10:30AM
Stand out by being yourself. #150years
ENGMT. LIKES COMMENTS SHARES SENTIMENT
934 1,707 21 1,343 Uncategorized
ENGMT. LIKES COMMENTS SHARES SENTIMENT
910 4,366 30 299 Uncategorized
Kingfisher Beer's Facebook Page saw the highest number of Fan posts (189).
0 20 40 60 80 100 120 140 160 180 200
Signature
Budweiser India(IN)
Jack Daniels India
Royal Challenge
Smirnoff India Vodka(IN)
Fosters
Kingfisher Beer
Bacardi Mixxxology(IN)
McDowell's No. 1
Johnnie Walker India(IN)
Number of Fan Posts
Fan Posts
Johnnie Walker India(IN) received the highest percentage of Positive Sentiment (63.00%).
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Signature
Budweiser India(IN)
Jack Daniels India
Royal Challenge
Fosters
Kingfisher Beer
Johnnie Walker India(IN)
Negative Neutral Positive
Sentiment Analysis
Fosters responded to the highest percentage of Fan posts (16.67%).
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
14.0%
16.0%
18.0%
0 500 1000 1500 2000 2500 3000 3500 4000
% o
f F
an
Po
sts
Bra
nd
Re
sp
on
de
d t
o
Average Response Time (mins)
Signature Budweiser India(IN) Jack Daniels India Royal Challenge Fosters Kingfisher Beer Johnnie Walker India(IN)
Brand Responses
Royal Challenge published the most with 225 posts.
59%
1%
2%
7%
10%
6%
8%
0%
6%
1%
Royal Challenge Budweiser India(IN) Fosters Johnnie Walker India(IN) McDowell's No. 1
Kingfisher Beer Signature Bacardi Mixxxology(IN) Jack Daniels India Smirnoff India Vodka(IN)
Share Of Voice – Volume of Posts
Kingfisher Beer received the largest volume of Likes (129,727), among the brands studied.
2%
3%
2%
32%
6%
38%
2%
0% 14%
1%
Royal Challenge Budweiser India(IN) Fosters Johnnie Walker India(IN) McDowell's No. 1
Kingfisher Beer Signature Bacardi Mixxxology(IN) Jack Daniels India Smirnoff India Vodka(IN)
Share Of Voice – Likes
Kingfisher Beer received the largest volume of Comments (915), among the brands taken up for study.
1%
5% 3%
23%
12% 36%
7%
0% 12%
1%
Royal Challenge Budweiser India(IN) Fosters Johnnie Walker India(IN) McDowell's No. 1
Kingfisher Beer Signature Bacardi Mixxxology(IN) Jack Daniels India Smirnoff India Vodka(IN)
Share Of Voice – Comments
Johnnie Walker India(IN) received the largest volume of Shares (5,390), among the brands analyzed.
0%
8% 1%
42%
5%
6%
6% 0%
21%
11%
Royal Challenge Budweiser India(IN) Fosters Johnnie Walker India(IN) McDowell's No. 1
Kingfisher Beer Signature Bacardi Mixxxology(IN) Jack Daniels India Smirnoff India Vodka(IN)
Share Of Voice – Shares
During this time period, #No1Yaari Contest was the most engaging run by McDowell's No. 1. McDowell's No. 1 published the
most (26) in its #No1Yaari Contest campaign.
0 5 10 15 20 25 30
0 200 400 600 800 1000 1200
#SignatureStartUp(Signature)
#BudweiserSensation(Budweiser India(IN))
#SmirnoffICE(Smirnoff India Vodka(IN))
#DaaaaamnColdChuckle(Fosters)
#KFBowlOut 2016(Kingfisher Beer)
#BLCC(Bacardi Mixxxology(IN))
#No1Yaari Contest(McDowell's No. 1)
Hipcask Cocktail Festival(Johnnie Walker …
Number of Posts
Engagement Score
Engagement Score Number of Posts
Campaign Comparison
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Analysis of
Budweiser India Facebook Page
May 01, 2016 - May 31, 2016
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
875,493 4,486 .52% India Mostly Young, Male and
Single
Budweiser India
Engagement Score Total Fan Posts
619 12
Total Posts Brand Response Rate
4 0.00%
Total Likes Avg. Reply Time
11,054 0 sec
Total Comments General Sentiment
123 Neutral
Total Shares
1,015
Most Engaging Content Type
Ad Campaigns
Least Engaging Content Type
Brand Sponsored Event
Most Prolific Content Type
Ad Campaigns
Most Engaging Campaign
UNITE 2015
Most Recent Campaign
#BudCode
BRAND POSTS FAN POSTS
Brand Overview
CONTENT & CAMPAIGNS
867K
868K
869K
870K
871K
872K
873K
874K
875K
876K
30-Apr 7-May 14-May 21-May 28-May
Fan Growth
Total Fans
875,493
New Fans
4,486
Engagement
0
250
500
750
1,000
1,250
1-May 5-May 9-May 13-May 17-May 21-May 25-May 29-May
Budweiser India had an average engagement score of 619 and a highest of 978.
Community Analysis
Budweiser India fans are mostly Young, Male and Single Budweiser India fans are largely from India followed by United
States.
Fan Demographics Distribution of Fans
90%
10%
male female
0% 50% 100%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40% 50%
Single
In a Relationship
Engaged
Married
UnKnown
0K 200K 400K 600K 800K 1,000K
India
United States
Germany
Italy
United Arab Emirates
Indonesia
Japan
Philippines
Australia
0
0
0
1
1
1
1
1-May 8-May 15-May 22-May 29-May
Brand Posts
Top keywords used Frequency
ThisBudsForYou 2
first time 1
Experience music 1
matter 1
hard way 1
34%
33%
33%
Posititve Negative Neutral
Brand Posts - Engagement
Budweiser India receives more negative than positive vibes from comments on their Posts.
Sentiment of Brand Posts
Most Engaging Brand Posts
05-MAY-16, THU 10:50AM
We don’t do easy. It’s a matter of principle.
#ThisBudsForYou
ENGMT. LIKES COMMENTS SHARES SENTIMENT
978 11,002 115 1,000 Uncategorized
18-MAY-16, WED 8:12AM
Experience music brewed the hard way.
'Don't Let Daddy Know' for the first time in
India.
#ThisBudsF ..
16-MAY-16, MON 10:00AM
Slow makes perfect. Take it from a beer
that’s been doing this for 140 years.
#ThisBudsForYou #Brewe ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
22 19 5 8 Negative
ENGMT. LIKES COMMENTS SHARES SENTIMENT
19 23 3 7 Positive
NO IMAGE NO IMAGE NO IMAGE
Brand Posts - Analysis
Brand Post Types Days of the week
0 1 2 3 4
0 200 400 600 800
Videos
Photos
Plain Text
Links
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 1 2
0 200 400 600 800 1,000 1,200
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Top Keywords Used Frequency
Budweiser 4
complete loss 1
job consultant
Chandigarh
1
huge financial
incentives
1
Hair Growth Special 1
User Posts
0
1
1
2
2
3
3
4
1-M
ay
2-M
ay
3-M
ay
4-M
ay
5-M
ay
6-M
ay
7-M
ay
8-M
ay
9-M
ay
10
-Ma
y
11
-Ma
y
12
-Ma
y
13
-Ma
y
14
-Ma
y
15
-Ma
y
16
-Ma
y
17
-Ma
y
18
-Ma
y
19
-Ma
y
20
-Ma
y
21
-Ma
y
22
-Ma
y
23
-Ma
y
24
-Ma
y
25
-Ma
y
26
-Ma
y
27
-Ma
y
28
-Ma
y
29
-Ma
y
30
-Ma
y
31
-Ma
y
Positive Neutral Negative
Budweiser India appears to participate more when Fan conversations have greater positive vibes than negative.
User Posts - Engagement
Sentiment
36%
0%
64%
Posititve Negative Neutral
Campaign Intel – 3 most recent campaigns
Entire Campaign
0 1 2 3 4 5 6 7 8 9
0 100 200 300 400 500 600 700
#BudweiserSensation
Budweiser BASS CAMP Festival Delhi
Grub Fest
Number of Posts
Engagement Score
Engagement Score Number of Posts
This is an analysis of campaigns run by Budweiser not restricted to the time period under study
Analysis of
Jack Daniels India Facebook Page
May 01, 2016 - May 31, 2016
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
413,395 145 .04% India Mostly Young, Male and
Single
Jack Daniels India
Engagement Score Total Fan Posts
668 1
Total Posts Brand Response Rate
22 0.00%
Total Likes Avg. Reply Time
47,443 0 sec
Total Comments General Sentiment
299 Negative
Total Shares
2,662
BRAND POSTS FAN POSTS
Brand Overview
412K
412K
412K
413K
413K
413K
413K
413K
414K
30-Apr 7-May 14-May 21-May 28-May
Fan Growth
Total Fans
413,395
New Fans
145
Engagement
0
250
500
750
1,000
1-May 5-May 9-May 13-May 17-May 21-May 25-May 29-May
Jack Daniels India had an average engagement score of 668 and a highest of 910.
Community Analysis
Jack Daniels India fans are mostly Young, Male and Single Jack Daniels India fans are largely from India followed by United
States.
Fan Demographics Distribution of Fans
92%
8%
male female
0% 20% 40% 60% 80%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 100K 200K 300K 400K 500K
India
United States
United Arab Emirates
United Kingdom
Philippines
Australia
Qatar
Canada
Saudi Arabia
0
1
1
2
2
3
3
4
4
5
1-May 8-May 15-May 22-May 29-May
Brand Posts
Top keywords used Frequency
150years 13
Jack Daniel Distillery 5
Lynchburg 4
http://bit.ly/1XsvFsm 3
Bangalore 3
60%
0%
40%
Posititve Negative Neutral
Brand Posts - Engagement
Jack Daniels India receives more positive than negative vibes from comments on their Posts.
Sentiment of Brand Posts
Most Engaging Brand Posts
15-MAY-16, SUN 9:52AM
Get the Limited Edition D150 Jack Daniel’s
backpack, every time you spend $70 or
more on the Jack Da ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
997 11,496 106 619 Uncategorized
04-MAY-16, WED 10:30AM
Stand out by being yourself. #150years
11-MAY-16, WED 10:30AM
Even as the seasons change, Jack remains.
#150years
ENGMT. LIKES COMMENTS SHARES SENTIMENT
910 4,366 30 299 Uncategorized
ENGMT. LIKES COMMENTS SHARES SENTIMENT
902 4,660 33 239 Uncategorized
NO IMAGE NO IMAGE NO IMAGE
Brand Posts - Analysis
Brand Post Types Days of the week
0 5 10 15 20
0 200 400 600 800
Photos
Plain Text
Videos
Links
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6 8 10
0 200 400 600 800 1,000
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Top Keywords Used Frequency
work 1
morning 1
User Posts
0
0
0
1
1
1
1
1-M
ay
2-M
ay
3-M
ay
4-M
ay
5-M
ay
6-M
ay
7-M
ay
8-M
ay
9-M
ay
10
-Ma
y
11
-Ma
y
12
-Ma
y
13
-Ma
y
14
-Ma
y
15
-Ma
y
16
-Ma
y
17
-Ma
y
18
-Ma
y
19
-Ma
y
20
-Ma
y
21
-Ma
y
22
-Ma
y
23
-Ma
y
24
-Ma
y
25
-Ma
y
26
-Ma
y
27
-Ma
y
28
-Ma
y
29
-Ma
y
30
-Ma
y
31
-Ma
y
Positive Neutral Negative
Analysis of
Johnnie Walker India Facebook Page
May 01, 2016 - May 31, 2016
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
617,932 13,328 2.20% India Mostly Young, Male and
Attached.
Johnnie Walker India
Engagement Score Total Fan Posts
801 8
Total Posts Brand Response Rate
24 0.00%
Total Likes Avg. Reply Time
108,232 0 sec
Total Comments General Sentiment
598 Positive
Total Shares
5,390
Most Engaging Campaign
#KeepWalking
Most Recent Campaign
#NEXTSTEP
BRAND POSTS FAN POSTS
Brand Overview
CONTENT & CAMPAIGNS
595K
600K
605K
610K
615K
620K
30-Apr 7-May 14-May 21-May 28-May
Fan Growth
Total Fans
617,932
New Fans
13,328
Engagement
0
250
500
750
1,000
1,250
1-May 5-May 9-May 13-May 17-May 21-May 25-May 29-May
Johnnie Walker India had an average engagement score of 801 and a highest of 1000.
Community Analysis
Johnnie Walker India fans are mostly Young, Male and Attached. Johnnie Walker India fans are largely from India followed by Saudi
Arabia.
Fan Demographics Distribution of Fans
94%
6%
male female
0% 20% 40% 60%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 100K 200K 300K 400K 500K 600K 700K
India
Saudi Arabia
United States
Oman
Bahrain
Brazil
South Africa
Hong Kong
Bangladesh
0
1
1
2
2
3
1-May 8-May 15-May 22-May 29-May
Brand Posts
Top keywords used Frequency
RedLabel 5
JohnnieWalker 3
BlackLabel 3
BlueLabel 2
ready 2
0%
100%
Brand Participation Brand Non Participation
33%
0%
67%
Posititve Negative Neutral
Brand Posts - Engagement
Johnnie Walker India responded to 0 conversations generated by
the 24 Posts they published.
Johnnie Walker India receives more positive than negative vibes
from comments on their Posts.
Brand Responses Sentiment of Brand Posts
Most Engaging Brand Posts
12-MAY-16, THU 10:01AM
Have you tried the exciting and flavoursome
Johnnie Ginger cocktail yet? #RedLabel
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 80,117 329 2,273 Neutral
15-MAY-16, SUN 4:22AM
A celestial hue and a breath-taking view.
#JohnnieWalker
30-MAY-16, MON 9:20AM
When sweetness and smokiness perfectly
complement each other to give a great
flavour experience. #Bl ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
871 3,798 43 472 Uncategorized
ENGMT. LIKES COMMENTS SHARES SENTIMENT
807 3,795 27 313 Uncategorized
NO IMAGE NO IMAGE NO IMAGE
Brand Posts - Analysis
Brand Post Types Days of the week
0 5 10 15 20 25
0 200 400 600 800 1,000 1,200
Photos
Videos
Links
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 1 2 3 4 5 6
0 200 400 600 800 1,000 1,200
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Top Keywords Used Frequency
Johnnie Walker 3
U r 1
Choicest Scotch
Whisky
1
Odisha 1
JKRAO 1
User Posts
0
1
1
2
2
3
1-M
ay
2-M
ay
3-M
ay
4-M
ay
5-M
ay
6-M
ay
7-M
ay
8-M
ay
9-M
ay
10
-Ma
y
11
-Ma
y
12
-Ma
y
13
-Ma
y
14
-Ma
y
15
-Ma
y
16
-Ma
y
17
-Ma
y
18
-Ma
y
19
-Ma
y
20
-Ma
y
21
-Ma
y
22
-Ma
y
23
-Ma
y
24
-Ma
y
25
-Ma
y
26
-Ma
y
27
-Ma
y
28
-Ma
y
29
-Ma
y
30
-Ma
y
31
-Ma
y
Positive Neutral Negative
Johnnie Walker India responded to 0 conversations generated by
the 8 Posts fans published.
Johnnie Walker India appears to participate more when Fan
conversations have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
0%
100%
Brand Participation Brand Non Participation
62% 13%
25%
Posititve Negative Neutral
Campaign Intel – 3 most recent campaigns
Entire Campaign
0 1 2 3 4 5 6 7 8 9
0 100 200 300 400 500 600 700
Hipcask Cocktail Festival
#DrinkResponsibly
#DateWithDad 2015
Number of Posts
Engagement Score
Engagement Score Number of Posts
(Not limited to the period surveyed here)
Analysis of
Kingfisher Beer Facebook Page
May 01, 2016 - May 31, 2016
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
7,351,993 24,143 .33% India Mostly Young, Male and
Single
Kingfisher Beer
Engagement Score Total Fan Posts
174 185
Total Posts Brand Response Rate
24 0.00%
Total Likes Avg. Reply Time
129,727 0 sec
Total Comments General Sentiment
915 Neutral
Total Shares
807
Most Engaging Campaign
Kingfisher Strong Kings of
Speed Nites parties
Most Recent Campaign
DJ Tiesto
BRAND POSTS FAN POSTS
Brand Overview
CONTENT & CAMPAIGNS
7,310K
7,315K
7,320K
7,325K
7,330K
7,335K
7,340K
7,345K
7,350K
7,355K
30-Apr 7-May 14-May 21-May 28-May
Fan Growth
Total Fans
7,351,993
New Fans
24,143
Engagement
0
250
500
750
1,000
1-May 5-May 9-May 13-May 17-May 21-May 25-May 29-May
Kingfisher Beer had an average engagement score of 174 and a highest of 749.
Community Analysis
Kingfisher Beer fans are mostly Young, Male and Single Kingfisher Beer fans are largely from India followed by United Arab
Emirates.
Fan Demographics Distribution of Fans
89%
11%
male female
0% 20% 40% 60% 80%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 20% 40% 60%
Single
In a Relationship
Engaged
Married
UnKnown
0K 2,000K 4,000K 6,000K 8,000K
India
United Arab Emirates
United States
Pakistan
Bangladesh
Saudi Arabia
United Kingdom
Nepal
Canada
Hungary
0
1
2
3
4
5
6
1-May 8-May 15-May 22-May 29-May
Brand Posts
Top keywords used Frequency
UnitedByGoodTimes 10
Kingfisher Premium Bowl 8
Royal Challengers
Bangalore
6
Formula One Team 5
Sahara Force India
Formula
5
12%
88%
Brand Participation Brand Non Participation
Brand Posts - Engagement
Kingfisher Beer responded to 3 conversations generated by the 24 Posts they published.
Brand Responses
Most Engaging Brand Posts
30-MAY-16, MON 3:19AM
The #MonacoGP comes to a thrilling close
with another podium finish for the Sahara
Force India Formu ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
749 42,049 60 70 Uncategorized
17-MAY-16, TUE 6:04AM
The #MumbaiEdition of #KFBowlOut is going
LIVE on our page! Tune in NOW to watch
fans bowl to your f ..
13-MAY-16, FRI 5:21AM
Celebrate cricket with Kingfisher! Send
celebration selfies of you and your friends
in the comments ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
478 19,665 61 27 Uncategorized
ENGMT. LIKES COMMENTS SHARES SENTIMENT
417 16,283 56 21 Uncategorized
NO IMAGE NO IMAGE NO IMAGE
Brand Posts - Analysis
Brand Post Types Days of the week
0 5 10 15 20
0 50 100 150 200 250
Photos
Videos
Plain Text
Links
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6 8 10
0 200 400 600 800
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Top Keywords Used Frequency
Kingfisher 33
investment 11
registration fee 8
part time 8
RCB 7
User Posts
0
2
4
6
8
10
12
14
1-M
ay
2-M
ay
3-M
ay
4-M
ay
5-M
ay
6-M
ay
7-M
ay
8-M
ay
9-M
ay
10
-Ma
y
11
-Ma
y
12
-Ma
y
13
-Ma
y
14
-Ma
y
15
-Ma
y
16
-Ma
y
17
-Ma
y
18
-Ma
y
19
-Ma
y
20
-Ma
y
21
-Ma
y
22
-Ma
y
23
-Ma
y
24
-Ma
y
25
-Ma
y
26
-Ma
y
27
-Ma
y
28
-Ma
y
29
-Ma
y
30
-Ma
y
31
-Ma
y
Positive Neutral Negative
Kingfisher Beer appears to participate more when Fan conversations have greater positive vibes than negative.
User Posts - Engagement
Sentiment
25%
1%
74%
Posititve Negative Neutral
Campaign Intel – 3 most recent campaigns
May 01, 2016 - May 31, 2016 Entire Campaign
0
5
10
15
20
25
30
35
#KFBowlOut 2016
En
ga
ge
me
nt S
co
re
Engagement Score Number of Posts
0 5 10 15
0 200 400 600 800 1000
#KFBowlOut 2016
#KFcelebratesCricket
#KF360Cities
Number of Posts
Engagement Score
Engagement Score Number of Posts
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Analysis of
Smirnoff India Vodka Facebook Page
May 01, 2016 - May 31, 2016
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
858,936 -908 -.11% India Mostly Older, Male and
Attached.
Smirnoff India Vodka
Engagement Score Total Fan Posts
441 0
Total Posts Brand Response Rate
5 0%
Total Likes Avg. Reply Time
2,098 0 sec
Total Comments General Sentiment
27 NO User Post For TimePeriod
Total Shares
1,402
Most Engaging Content Type
Cocktail Recipes
Least Engaging Content Type
Photos
Most Prolific Content Type
Cocktail Recipes
Most Engaging Campaign
Drink of the week
Most Recent Campaign
Party Tip of the day
BRAND POSTS FAN POSTS
Brand Overview
CONTENT & CAMPAIGNS
856K
857K
857K
858K
858K
859K
859K
860K
860K
861K
30-Apr 7-May 14-May 21-May 28-May
Fan Growth
Total Fans
858,936
New Fans
-908
Engagement
0
250
500
750
1,000
1-May 5-May 9-May 13-May 17-May 21-May 25-May 29-May
Smirnoff India Vodka had an average engagement score of 441 and a highest of 934.
Community Analysis
Smirnoff India Vodka fans are mostly Older, Male and Attached. Smirnoff India Vodka fans are largely from India followed by United
States.
Fan Demographics Distribution of Fans
89%
11%
male female
0% 20% 40% 60%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 200K 400K 600K 800K 1,000K
India
United States
Canada
Philippines
Bangladesh
Germany
Bahrain
United Arab Emirates
Indonesia
Bulgaria
0
0
0
1
1
1
1
1-May 8-May 15-May 22-May 29-May
Brand Posts
Top keywords used Frequency
Smirnoff 3
easy 1
make cocktail 1
summer 1
Cool 1
Most Engaging Brand Posts
13-MAY-16, FRI 7:29AM
Let’s celebrate #WorldCocktailDay with
these signature #Smirnoff cocktail recipes
by our brand ambas ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
934 1,707 21 1,343 Uncategorized
07-MAY-16, SAT 8:00AM
The classic made with #Smirnoff!
05-MAY-16, THU 8:00AM
Fresh berries and #Smirnoff!
ENGMT. LIKES COMMENTS SHARES SENTIMENT
79 210 2 24 Uncategorized
ENGMT. LIKES COMMENTS SHARES SENTIMENT
58 126 2 20 Uncategorized
NO IMAGE NO IMAGE NO IMAGE
Brand Posts - Analysis
Brand Post Types Days of the week
0 1 2 3 4 5 6
0 100 200 300 400 500
Photos
Plain Text
Links
Videos
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 1 2
0 200 400 600 800 1,000
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Most of Smirnoff India Vodka posts were around 'Cocktail Recipes', and posts around 'Cocktail Recipes' received the highest
engagement.
Content Intel
0 1 2 3 4 5
0 100 200 300 400 500 600
Photos
Cocktail Recipes
Others
Number of Posts
Engagement Score
Engagement Score Number of Posts
Campaign Intel – 3 most recent campaigns
Entire Campaign
0 5 10 15 20 25
0 50 100 150 200 250 300 350 400 450 500
#SmirnoffICE
#BreakSomeIce
#BOLDLIKEBLACK
Number of Posts
Engagement Score
Engagement Score Number of Posts
This data is not restricted to the period studied in the report.
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