social media theatre: emerging social trends

Emerging Social TrendsTFM&A 2012

Guy LevineCEO – Return On Digital

Founded .com @ 17 y.o. – sold @ 18 y.o.

Bummed around

Built digital publisher – sold @ 24 y.o.

Digital gun for hire

Sept 08 – founded Return On Digital

Social media is like teen sex. Everyone wants to do it. Nobody knows how. When it’s finally done there is surprise it’s not better.” Avinash Kaushik - Google

Social media is like teen sex. Everyone wants to do it. Nobody knows how. When it’s finally done there is surprise it’s not better.” Avinash Kaushik - Google

Socially, your size matters!

Social StrategyWithout becoming a spammer!

Listen

Language

Lead

Ask Questions

Start The Convo

Start Marketing

The average brand

Join In

Participate

Build Respect

Earn The Right

Social Metrics

Social Metrics

F-commerce

Curation

QR Codes

Case StudyGenerating Social Outreach

Case StudyGenerating Social Outreach

• Creation of the Jessica Fowler account - http://twitter.com/womenunderwear• Grown followers by researching the top lingerie bloggers/tweeters and following their

audience• Addition of a realistic picture • Twitter allows you to find journalists and bloggers easily• Build up relationship with relevant & influential followers • Location: Everywhere – not to rule out getting blog posts across the Globe• Created own blog to make it a realistic account

Curation

Case StudyGenerating Social Outreach

Case StudyGenerating Social Outreach

Case StudyGenerating Social Outreach

Case StudyGenerating Social Outreach

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Case StudyLead Generation

Case StudyLead Generation

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B2B decision makers spend 1% of their time buying! They spend the other 99% researching and talking to eachother!

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There has been one big ommission

Thanks for listeningTFM&A 2012