social media's role in business research

Social Media for Business Research

Ken SicklesGlobal Director, Solution Strategy

Dow Jones

* Compete.com (via Gigya’s “Social is the Next Search”)

NOWHERE YOU’VE HEARD OF, NY

CITY LIMITS

POPULATION: 500

Web “1.0” gave “Everyone” a voice

Web “1.0” gave “Everyone” a voice^ the opportunity to have

So what?

Social Media has made the global conversation “local”

75+ Million 450+ Million 60+ Million

“gather real-time market intelligence”

84%

31%

Importance & Satisfaction of Private Company Info Sources

45% use Facebook or Twitter

1 out of every 5 tweets mention a product or brand

How to?

Company

• What are the companies saying?• What are customers saying?• What are partners saying?• What are employees saying?

Product

• What are customers saying?• What questions are companies asking?• What are companies saying?

People

• Which people are the experts?• Which employees matter?• Which executives are having conversations?

Topics

• What industry trends are emerging?• What are good sources for more info?• Which companies and or people are related?

What’s next?

$42 Billion

* IDC 2009

* Compete.com (via Gigya’s “Social is the Next Search”)

Where to start?

Begin building your social network

(Some) Tools to use

• Tweetdeck• Listorious• Social Mention• Trendrr• Wefollow• Bing• Twitt(urly)

kensickles@dowjones.com http://linkedin.com/kensickles

bstg http://letstalkknowledge.com/

Thank you!!

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