start-up techniques for journalists and newsrooms
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email@nextgeneration.com Ý Contact: 123 456 789 www.nextgeneration.com
PERUGIA JOURNALISM FESTIVAL 2016 @ezraeeman
Start-Up Thinking for Journalists & Newsrooms
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by @ezraeeman
VRT
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by @ezraeeman
email@nextgeneration.com Ý Contact: 123 456 789 www.nextgeneration.com
by @ezraeeman
Pioneering for tomorrow’s VRT
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@ezraeeman
Pioneering for tomorrow’s VRT
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@ezraeeman
A new way of making new news products, formats & concepts
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empathy
insights
ideas
prototyping
validation
Design Thinking/Lean
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EMPATHY
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INSIGHTS
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IDEA
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IDEA
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PROTOTYPE
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VALIDATE
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empathy
insights
ideas
prototyping
validation
Design Thinking/Lean
Measure
Learn
Build
Understand/Explore/Develop
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Design Thinking/Lean
Stories
Processes
Product/Format
Culture
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@ezraeeman
Examples.
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@ezraeeman
Give VRT an essential place in the life of the Youtube generation
#news, #digital
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by @ezraeeman
6Things A daily edition - the 6 most interesting thingsfor young people in a digestible format
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by @ezraeeman
6Things A daily edition - the 6 most interesting thingsfor young people in a digestible format6Things6Things
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by @ezraeeman
6Things A daily edition - the 6 most interesting thingsfor young people in a digestible format6Things6Things
but,But…
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@ezraeeman
4 PIVOTS publication – label – content - formats
email@nextgeneration.com Ý Contact: 123 456 789 www.nextgeneration.com
@ezraeeman
4 PIVOTS publication – label – content - formats
email@nextgeneration.com Ý Contact: 123 456 789 www.nextgeneration.com
by @ezraeeman
6Things A daily edition - the 6 most interesting thingsfor young people in a digestible format6Things6Things
but,From editions to flow
email@nextgeneration.com Ý Contact: 123 456 789 www.nextgeneration.com
by @ezraeeman
6Things A daily edition - the 6 most interesting thingsfor young people in a digestible format6Things6Things
but,From editions to flow
website - facebook - youtube - snapchat
publication
website - facebook - youtube - snapchat
publication
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@ezraeeman
4 PIVOTS publication – label – content - formats
email@nextgeneration.com Ý Contact: 123 456 789 www.nextgeneration.com
by @ezraeeman
6Things A daily edition - the 6 most interesting thingsfor young people in a digestible format6Things6Things
but,From 6things to Sambal
email@nextgeneration.com Ý Contact: 123 456 789 www.nextgeneration.com
by @ezraeeman
6Things A daily edition - the 6 most interesting thingsfor young people in a digestible format6Things6Things
but,From 6things to Sambal
label
email@nextgeneration.com Ý Contact: 123 456 789 www.nextgeneration.com
@ezraeeman
4 PIVOTS publication – label – content - formats
email@nextgeneration.com Ý Contact: 123 456 789 www.nextgeneration.com
by @ezraeeman
6Things A daily edition - the 6 most interesting thingsfor young people in a digestible format6Things6Things
but,From aggregation to creation
email@nextgeneration.com Ý Contact: 123 456 789 www.nextgeneration.com
by @ezraeeman
6Things A daily edition - the 6 most interesting thingsfor young people in a digestible format6Things6Things
but,From aggregation to creation
content
email@nextgeneration.com Ý Contact: 123 456 789 www.nextgeneration.com
by @ezraeeman
6Things A daily edition - the 6 most interesting thingsfor young people in a digestible format6Things6Things
but,From aggregation to creation
contentcontent
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@ezraeeman
Sambal
B
beautiful
E
entertaining
S
serious
L
LOL
A
amazing
G
geeky
#newscontent
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@ezraeeman
email@nextgeneration.com Ý Contact: 123 456 789 www.nextgeneration.com
@ezraeeman
4 PIVOTS publication – label – content - formats
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@ezraeeman
email@nextgeneration.com Ý Contact: 123 456 789 www.nextgeneration.com
@ezraeeman
Ninjanieuws
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@ezraeeman
Ninjanieuws
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@ezraeeman
email@nextgeneration.com Ý Contact: 123 456 789 www.nextgeneration.com
@ezraeeman
email@nextgeneration.com Ý Contact: 123 456 789 www.nextgeneration.com
@ezraeeman
?
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level that fills the
need of users.
Time
Perfo
rman
ce
legacy media disruptors
Innovation at two speeds.
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News Lab News Impact Team
Teamleader: Chief Creative Developer
User Insights Visual Creative (Video)
UX/Front-End Journalist Rotation
News Next HUB
Teamleader: ER
Journalist Journalist
Visual Creative (Grafisch)
Analytics Creative Dev
Mixed Team
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Mixed Team
1/3 Newsroom
1/3 VRT Start-Up
1/3 Freelance
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Timing
GO DC
FASE 1
FASE 1 FASE 2
1/2/16 31/4/16 31/7/16
• Recruting • Location • Practical • Insights &
Analytics • Systems
• NL + NI: Maximal Impact
• NL: Long Term
• NI: Itterations EVALUATION
S1 S2 S3 S4 S5 S6
S7 S8 S9 S10 S11 S12
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Assumptions
Naam
Owner
Deadline
Duur
NieuwsHub
stap 1: hypotese
stap 2: test
stap 3: meten
stap 4: criteria
We geloven dat
We testen dit door
We meten dit door
We zijn juist als
Testkaart
Assumptions
Build
Test
Measure
Insights
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Mapping Priorities High Need
Low Need
Easy Difficult
Naam
Owner
Deadline
Duur
NieuwsHub
stap 1: hypotese
stap 2: test
stap 3: meten
stap 4: criteria
We geloven dat
We testen dit door
We meten dit door
We zijn juist als
Testkaart
Naam
Owner
Deadline
Duur
NieuwsHub
stap 1: hypotese
stap 2: test
stap 3: meten
stap 4: criteria
We geloven dat
We testen dit door
We meten dit door
We zijn juist als
Testkaart
Naam
Owner
Deadline
Duur
NieuwsHub
stap 1: hypotese
stap 2: test
stap 3: meten
stap 4: criteria
We geloven dat
We testen dit door
We meten dit door
We zijn juist als
Testkaart
Naam
Owner
Deadline
Duur
NieuwsHub
stap 1: hypotese
stap 2: test
stap 3: meten
stap 4: criteria
We geloven dat
We testen dit door
We meten dit door
We zijn juist als
Testkaart
Naam
Owner
Deadline
Duur
NieuwsHub
stap 1: hypotese
stap 2: test
stap 3: meten
stap 4: criteria
We geloven dat
We testen dit door
We meten dit door
We zijn juist als
Testkaart
Naam
Owner
Deadline
Duur
NieuwsHub
stap 1: hypotese
stap 2: test
stap 3: meten
stap 4: criteria
We geloven dat
We testen dit door
We meten dit door
We zijn juist als
Testkaart
Naam
Owner
Deadline
Duur
NieuwsHub
stap 1: hypotese
stap 2: test
stap 3: meten
stap 4: criteria
We geloven dat
We testen dit door
We meten dit door
We zijn juist als
Testkaart
Naam
Owner
Deadline
Duur
NieuwsHub
stap 1: hypotese
stap 2: test
stap 3: meten
stap 4: criteria
We geloven dat
We testen dit door
We meten dit door
We zijn juist als
Testkaart
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Formats & concepts
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Social Video
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Lab: Workflow – Process - Tooling
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Resultaten 2015 vs Hub
REACH
r
r x6
LIKES COMMENTS SHARES
c g q
c g q x24 x14 x30
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4 Quick Wins
7 A a 2
Native Video = Unfair Advantage.
Social Templates with #Hub Tools.
Content Mix For Social.
s
FB Live.
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@ezraeeman
A new way to asses stories
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file:///.file/id=6571367.26661321
@ezraeeman
email@nextgeneration.com Ý Contact: 123 456 789 www.nextgeneration.com
file:///.file/id=6571367.26661321
@ezraeeman
email@nextgeneration.com Ý Contact: 123 456 789 www.nextgeneration.com
@ezraeeman
A new way of making stories
email@nextgeneration.com Ý Contact: 123 456 789 www.nextgeneration.com
@ezraeeman
email@nextgeneration.com Ý Contact: 123 456 789 www.nextgeneration.com
@ezraeeman
email@nextgeneration.com Ý Contact: 123 456 789 www.nextgeneration.com
@ezraeeman
email@nextgeneration.com Ý Contact: 123 456 789 www.nextgeneration.com
@ezraeeman
email@nextgeneration.com Ý Contact: 123 456 789 www.nextgeneration.com
@ezraeeman
A new way of teaching journalism
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@ezraeeman
email@nextgeneration.com Ý Contact: 123 456 789 www.nextgeneration.com
@ezraeeman
email@nextgeneration.com Ý Contact: 123 456 789 www.nextgeneration.com
@ezraeeman
A framework for newsroom change
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@ezraeeman
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@ezraeeman
A new way to build a community.
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email@nextgeneration.com Ý Contact: 123 456 789 www.nextgeneration.com
One More Thing!
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journalismtools.io
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email@nextgeneration.com Ý Contact: 123 456 789 www.nextgeneration.com
email@nextgeneration.com Ý Contact: 123 456 789 www.nextgeneration.com
Thank You @ezraeeman
@Journalism2ls
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