startups: do's and dont's of the first 3 years

Do’s & Don’ts of first 3 years

YEAR 1

Acquire First Few Customers

Make Them Successful

Meet All The New People You Can

Understand MARKET CONDITIONS

Focus on COUNTRY LOCALIZATION

&

Have The Courage To Say

To Investors If The Market Dictates So.

GIVE EARLYWARNINGS

Correcting the path & setting expectations midway is the best thing to do.

BE PROFITABLE FROM

DAY 1

YEAR 2

SWEET SPOTFind Your Right Customers

Easier Said Than Done?Make sure to profile your customers before offering anything to them.Learn To Identify The Right Prospect HERE.

BUILD SCALABLEMODEL

Through Partnerships

Through People Willing to Commit

Not Everyone Will Sign Up Early...

But They Will Come Back Later

Keep The ECO-SYSTEM HAPPY

And DON'TGet The Top SalesmanWith PreviousEnterprise Experience.

Find The One That Will Be Able To Cope With Startup Phase.

You Can See Here What It Takes To Be The CSO Of A

Startup.

SHOW ME!

Create the Story.

Share it

internally and

externally.

To The Market.And Keep Sending Signals: The Good, The Bad, And The Ugly Ones.

Stay CLOSE

YEAR 3

STAY REALISTIC

Don't Put Additional Pressure On The Team By Over Promising.

Stay Focused On Doing Quality Work That Yields Great Results

Build Sales Team and Hire People with:

Relationships Market understanding

Ability to make the difference.

Stabilizeand Grow Simultaneously

Decide Your Execution Strategy:● Partner-led Or Direct?

● Geographics To Focus On

● Key Verticals

● WHAT'S NEXT?

Build Processes

Drive Them Hard

HAVE A VISION

Establish Loyal and Committed

Team

Share It With Your Team

ENJOY THE JOURNEY

And Tick These If Apply:It Is A Profitable Business

It Has A Long-term Potential

Market Responds To My Product

CONGRATULATIONS!You Have A Successful B2B StartupMore Strategies Could Be Found In

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