successful b2b content marketing by caliber - arabnet beirut 2015

Post on 18-Jul-2015

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• Average of 172 shares per post

• Increased blog traffic by 10% month on month

• Content featured on Wamda and Arabian Business

• Generated direct leads for Payfort

Caliber create weekly posts and

monthly infographics for Payfort

targeting the GCC audience.

Analysis

Promotion

Execution

Personas

Strategy

Personas

Analysis

Personas

Strategy

Analysis

Personas

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