successful selling-in-today's-digital world
Post on 09-May-2015
112 Views
Preview:
DESCRIPTION
TRANSCRIPT
Copyright Branching Out Europe. All Rights Reserved
Successful Selling
in Today’s Digital World!
... Grow your business with Branching Out Europe’s proven services.
Branching Out Europe’s Business Development Services:
2
GET IN TOUCH NOW
Training
Sales
Digital Marketing
Social Media
Email Marketing
Online Presence
Lead Generation
Inside Sales
Sales Management
Social Media
Sales Fundamentals
Sales Mentoring
@
Copyright Branching Out Europe. All Rights Reserved
3
How Many of You Have A Business Plan?
Copyright Branching Out Europe. All Rights Reserved
4
How Many of You Have A Marketing Plan?
Copyright Branching Out Europe. All Rights Reserved
5
How Many of You Have A Social Media Plan?
Copyright Branching Out Europe. All Rights Reserved
6
Social or Business?
Copyright Branching Out Europe. All Rights Reserved
7
"It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change."
- Charles Darwin.
Copyright Branching Out Europe. All Rights Reserved
8
57% -Of the sales process
has disappeared
Copyright Branching Out Europe. All Rights Reserved
9
72% -Sales people using social
media outperform peers
23% more often
Copyright Branching Out Europe. All Rights Reserved
10
66% -Of marketers say email
marketing delivers
excellent ROI
Copyright Branching Out Europe. All Rights Reserved
11
23% -Engage in trigger point
communication
Only
Copyright Branching Out Europe. All Rights Reserved
12
55% - Increase leads when
increasing their number of
landing pages
Copyright Branching Out Europe. All Rights Reserved
13
Ready… Fire… Aim
Copyright Branching Out Europe. All Rights Reserved
14
What’s Your Strategy?
1. Define your Audience
2. Set your Goals
4. Choose
your Platforms
5. Measure /
Benchmark
Copyright Branching Out Europe. All Rights Reserved
15
Defining Your Mix?
• Social Media – an
integrated part of your
Marketing Mix
• Building your brand and
your reputation
• Optimum results
achieved through
sustained and
continuous outreach
Copyright Branching Out Europe. All Rights Reserved
16
How Does This All Fit Together
Do you have the time, focus
& experience to do this?
Consistently, Continuously?
& Produce engaging, lead
generating content?
Copyright Branching Out Europe. All Rights Reserved
17
Driving Traffic to Your Site
Copyright Branching Out Europe. All Rights Reserved
18
Does Your Company Do Inbound Marketing?
•Nearly 60% of marketers
have adopted inbound
strategies, while 19%
unsure hot to categorise
efforts.
Copyright Branching Out Europe. All Rights Reserved
19
How Integrated is Your Company's Inbound Marketing Strategy with Your Larger Marketing Strategy?
Copyright Branching Out Europe. All Rights Reserved
20
Social Media
Copyright Branching Out Europe. All Rights Reserved
21
Social Myths #1
Copyright Branching Out Europe. All Rights Reserved
22
Social Myths #2
Copyright Branching Out Europe. All Rights Reserved
23
Social Myths #3
Copyright Branching Out Europe. All Rights Reserved
24
Social Myths #4
Copyright Branching Out Europe. All Rights Reserved
25
What’s The Best Social Media Platform?
Copyright Branching Out Europe. All Rights Reserved
26
What’s The Best Social Media Platform?
YOY Change
- 4% +13% +18% +1,047%
Unique Visits(000):
152226 37033 26201 27223 28113
0%
Copyright Branching Out Europe. All Rights Reserved
27
Don’t Forget Mobile
YOY Change (Apps)
+88% +134 +86% +1,698% +114*
* No app data available
Copyright Branching Out Europe. All Rights Reserved
28
Facebook Is Important
Monthly Users
1bn 200m 200m 40m 200m
Copyright Branching Out Europe. All Rights Reserved
29
Consistency Across Platforms • You want the same consistency, in terms of information,
branding and content across each platform.
Copyright Branching Out Europe. All Rights Reserved
30
Apps to Help
• There are hundreds of tools out there that help with
monitoring the ROI.
• Hootsuite, TweetDeck, Buffer, Twitonomy,
Commun.it, Crowdbooster are just a small number
of what's available.
Copyright Branching Out Europe. All Rights Reserved
31
Why Lead Generation Is Like Dating
Copyright Branching Out Europe. All Rights Reserved
32
Don’t Forget Traditional Sales Skills
Everyone lives by selling something.
Robert Louis Stevenson
Copyright Branching Out Europe. All Rights Reserved
33
Sales is a Process
Copyright Branching Out Europe. All Rights Reserved
34
Why You Still Need Sales Skills
Rapport
Credibility
Trust
"Every sale has five basic obstacles:
no need, no money, no hurry, no desire, no trust."
Zig Ziglar
Copyright Branching Out Europe. All Rights Reserved
35
How You Can Get In Touch Phone:
+44 (0) 01633 279515
Email:
newleads@branchingouteurope.com
Online:
www.branchingouteurope.com
Twitter:
@BranchingOutEU
top related