sxsw panelpicker: music industry 10101

Music Industry 10101: Data as Creative Medium

Presented by Chaucer Barnes Executive Director, Context Strategy at

http://www.translationllc.com

Over the past 15 years,the ad tech industry has developedrobust and profitable technologies for the application of data.

This has led toa speculative boomfor companies like Spotify…

which are rarely profitable,but generate value

from the data they collect.

Meanwhile, the artists—who draw millions of listeners to these services—never see the data they create.

Music labels act as intermediaries between artists and digital streaming services…

…and their collusion with these services is under

increasing scrutiny. 

A reckoning is coming to the music industry—a massive labor dispute…

…pitting artists against labels, labels against

streaming services, and on and on, ad infinitum.

It won’t be long before artists begin to demand access to their data. 

But what happens when we give artists access to the data they generate, individually and collectively?

What happens when artists are given the information and the tools to interpret that data, and make it actionable?

How does data become art in the right hands?

Music Industry 10101 is a primer for the digital rock star, and a preview of the future of the music business.

Want to know more? Vote for our session, and we’ll see you in Austin.