the pr guide to measurement: benchmarking

The PR Pro’s Guide to Measurement: Benchmarking

As technology transforms the PR landscape, many PR pros struggle

with a recurring question: How can I measure and prove my

value?

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Benchmarks answer the questions that keep you up at night.

How am I doing? How are my individual team members performing? I think overall we’re doing well, but how can I prove it?

WHY YOU NEED PR BENCHMARKS

THE DEMAND FOR DATA

It’s incontestable. To stay competitive and prove

value, data is essential for PR.

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CREATING BENCHMARKS Benchmarks are only as

valuable as the criteria they’re based on –

which means you need to measure the right

components to see relevant trends.

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QUESTIONS TO CONSIDER WHEN CREATING PR BENCHMARKS

WHAT IS MY CURRENT SUCCESS RATE WITH TOP INFLUENCERS FOR MY BRAND/CLIENT?

WHAT KIND OF RESULTS DO DIFFERENT TYPES OF CAMPAIGNS YIELD?

WHAT TYPES OF OUTREACH YIELD THE MOST RESPONSES FROM MEDIA CONTACTS?

WHAT % OF CURRENT INFLUENCER ENGAGEMENT YIELDS RESULTS?

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WHAT CAN YOU DO WITH

PR BENCHMARKS?

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Manage your team for maximum efficiency

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Focus on campaigns that deliver and nix the

rest

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Build stronger relationships with influencers

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Set accurate expectations with bosses & clients

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Stop missteps from turning into disasters

WANT TO KNOW MORE ABOUT BENCHMARKING?ENGAGE WITH US!

DOWNLOAD YOUR FULL-VERSION OF “THE PR PRO’S GUIDE TO

MEASUREMENT: BENCHMARKING”