pr news measurement conference
Post on 06-May-2015
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DESCRIPTIONA deck on measuring Twitter and the impact it can have on your goals.
By Danielle BrigidaNational Wildlife [email protected]@starfocus
There are Tons of Ways to Measure Twitter Specific Metrics
• Crowdbooster – mentions, replies & followers• Hootsuite – mentions, replies & followers• Twitter Counter - # of followers• Rowfeeder - mentions• Topsy and Topsy Analytics
But How Do You Tackle What Makes The Most Sense?
In Our Quarterly Report We Look At…
• Website traffic referred by Twitter to the number of retweets the articles/tweets received.
• Noteworthy follows or lessons learned from Twitter
• Combining qualitative and quantitative information in a meaningful way
Compare Retweets to Web Traffic
Picking the Right Management Tool
• Hootsuite• Sprout Social• Crowdbooster• Tweetdeck• Thrive
And many more…
Though it can be uncomfortable…
Understand the Influence of Your Followers
Klout Chrome Extension
Get to Know Loyal Twitter Followers
Track Tweets with Scripts
Or Tools Like Rowfeeder…
Find New Ways to Make Your Conversations Meaningful
Remember! Twitter is About Relationships
Tips for Twitter Measurement
• Monitor relevant keywords• Track specifics and trends• Report back• Integrate Twitter when possible • Constantly experiment• Focus on what matters!
Danielle BrigidaNational Wildlife [email protected]@starfocus or @nwf