the state of app downloads and monetization infographic : asia pacific q2 2015
Post on 18-Aug-2015
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Insights
POPULAR APP DOWNLOAD DESTINATIONS
19% PHILIPPINES
21INDONESIA
19PHILIPPINES
4MALAYSIA
3CHINA
2INDIA
PHILIPPINES
5119
MALAYSIA
28
INDONESIA
11
INDIA
30
123 110 108 35 30
CHINA
CPD
eCPM
IOS PREMIUM OVER ANDROID
117
MALAYSIA
85
CHINA
56
INDONESIA
52
PHILIPPINES
12
INDIA
CATEGORY SHARES AND COSTS
APP CRAZY NATIONS
www.inmobi.com/insights | Follow us on @InMobi | facebook.com/inmobi
THE STATE OF APP DOWNLOADS AND
MONETIZATION
PER CAPITA APP DOWNLOADS = DOWNLOADS PER 100 USERS
EARNINGS FROM APP DOWNLOAD
= eCPMsCOST OF APP DOWNLOAD
= CPD
iOS PREMIUM = iOS CPD INDEX - ANDROID CPD INDEX
= Share of app downloads
ASIA PACIFIC | JULY 2015
% SHARE OF DOWNLOADS BY COUNTRY
CPD & ECPMS ARE INDEXED AGAINST THE GLOBAL AVERAGEBASED ON Q2 2015 DATA
Cost = CPD
70% GAME
10% mCOMMERCE
7% TRAVEL
5% COMMUNICATION
3% FOOD & DRINK
GAME 53
mCOMMERCE 42
TRAVEL 29
COMMUNICATION34
FOOD & DRINK 24
28% INDONESIA
23%
CHINA
10%
INDIA
9%MALAYSIA
COST OF APP DOWNLOADS
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