thinkla mobile breakfast 2014 - coco jones presentation
Post on 08-May-2015
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HELLO
ThinkLA MOBILE BREAKFASTMARCH 20, 2014
A mobile shopping companion that informs,
rewards and delights.
AND THIS IS WHERE THEY ARE
84%of shoppers use their smartphone while in-store
$1.4 trillionDigital-influenced in-store sales(vs $300 billion ecommerce sales)
$3.2 trillionBricks and mortar retail market
Sources: Experience Radar 2011, Forrester 2014, Google 2013
73%of shoppers research a productonline before buying
How would you engage shoppers…
with a digital overlay on the physical store?
Engage at home
Pull into store
Influence & drive purchase
Engage at home Give a reason
to go
Pull into store
Greet & starta dialogue
Influence & drive purchase
(Loop it back)
Largely, technology has been the missing piece
iBeacon + Mobile UsageChanges That
Enabling Technology
Consumer Demand Brand + Retailer Imperative
Proprietary and ConfidentialPlease Do Not Share Externally
Here’s how it feels…
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