thinkla mobile breakfast 2014 - henry blodget presentation
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The Future Of MobileHenry BlodgetBI Intelligence
PCs are now small share of connected devices…
Almost 1 billion smartphones shipped in 2013
Tablets cannibalizing PCs…
“Phablets” filling in the gap…
Wearables beginning to take off…
Cars increasingly connected
PC vendors, meanwhile, are getting smoked
Mobile is creating big challenges and opportunities.
We spend 1 hour a day on our smartphones
We spend ½ hour on tablet each time we use it
Mobile is the only media time that is growing
Mobile is enabling new forms of entertainment, communication, media,
and commerce.
Staggering growth for new communication apps…
450 million WhatsApp users, +1 million a day
Similar growth for WeChat and Line…
Usage of these apps has blown past “texting”
~1 billion pictures shared each day
~500 million Snapchat pictures a day
Over 1/5th of Internet traffic is now from mobile
Mobile video is booming…
Social and music are now mostly mobile
Mobile is driving all of Facebook’s revenue growth
Mobile is now ~25% of e-commerce traffic…
(But only 13% of e-commerce sales)
Retailers are seeing huge mobile audience gains …
PayPal powers $30 billion in mobile transactions
Starbucks did $1 billion in mobile transactions last year
New mobile car services like Uber are thriving
Apple did $10 billion in app revenue last year
Mobile has extended digital day to 18/7
9/1/
12
9/6/
12
9/11
/12
9/16
/12
9/21
/12
9/26
/12
10/1
/12
10/6
/12
10/1
1/12
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6/12
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1/12
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6/12
10/3
1/12
11/5
/12
11/1
0/12
11/1
5/12
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0/12
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5/12
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0/12
12/5
/12
12/1
0/12
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1/4/
130
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
1,600,000
Mobile Visits Desktop Visits
Source: Google Analytcs, Business Insider
Source: comScore, Telefonica, Macquarie Capital (USA), December 2011
Each device has a different “prime time”
Share Of Device Page Traffic Over A Day:
Where are we in the smartphone adoption
cycle?
Entering the late innings...
Smartphone sales have overtaken “dumb phones”
Developed markets are nearing maturity
US smartphone growth is slowing
Biggest opportunities now China and India
China is already twice the size of the US market…
…And the No. 2 market for apps
Prices are dropping fast
iPhone sales growth has cratered
iPad sales growth has also nose-dived
~225 million tablets were shipped in 2013
But growth is slowing rapidly
What about the platform war?
We have a winner!
~80% of smartphones run Android
~60% of tablets run Android
~60% of all new computing devices run Android
Android used to lag Apple badly with app
developers.
Not anymore.
Android now as popular with global developers as iOS
Android “fragmentation” improving
Reprinted With Permission From OpenSignal, “Android Fragmentation Visualized”
A majority of users now on “Jelly Bean”
Apple still very strong in US — but weaker globally
In US, Apple also still has edge in ad revenue
And a big edge in eCommerce traffic…
Should you be “mobile only?”
No!
The world is now “multi-screen”
You should be “mobile, too.”
What about ad spending?
One thing we can learn from the history of media…
Money follows eyeballs.
Eyeballs are moving to mobile
Mobile ad spending still lags time spent
So the money will follow…
Spending is moving to mobile…
Mobile ad prices are lower but rising
US mobile ad spending per sub growing fast
Mobile is still dominated by paid search ads
And Google owns almost all of it
So, what’s next?
Wearables!
Health devices are the most popular
Not much interest in smart watches so far
Interest in glasses and headgear is only modest
They cost a lot, and there’s the creepiness thing
Image: Google+/Robert Scoble
Connected Cars
Image: GM
We spend 1.2 hours a day in cars...
Working8.8 hours
So connectivity will soon come standard
Music, maps, weather, traffic, news are the killer apps
And soon you won’t even have to drive…
Enjoy the mobile future!
Thank you
Henry BlodgetCEO & Editor-in-Chief, Business Insider
Tony Danova, Research Analyst
Marcelo Ballvé, Editorial Director
BI Intelligence is a new subscription service from Business Insider that provides in-depth insight, data, and analysis of the mobile industry.
More info at intelligence.businessinsider.com
Cooper Smith, Research Analyst
John Heggestuen, Research Analyst
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