thinkla motor city west 2012 - justin choi

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Founder and President

Post Release

REACHING THE

DIGITAL GENERATION

IT IS AWESOME

vs

vs

vs

• More access

• More information

• More choices

• More competition for attention

There’s more of more

2012

72 Hours upload every minute

More content = more time

• Faster / better filters

• Less attentive (A.D.D.)

• Another Damn Device

• Less memory- more knowledge

• No patience

The consequences of more

Sharing

information used

to be really

hard...

We lived in information poverty

We have become information rich

We have become good filters

Brands can be the content

• Authenticity

• Value

• Your content defines

your brand

Ads vs. Content

Interruption vs. Engagement

Extract Value vs. Provide Value

Selling vs. Telling

We are now in the engagement era

Content is becoming advertising

It’s not just Twitter...

Small Screens Double Tap to Zoom

Less space for interruption

Think multi-screen, mobile first

Pictures and videos: use them

Quantity is as important Quality

Be frictionless

• Faster / better filters

• Less attentive (A.D.D.)

• Another Damn Device

• Less memory- more knowledge

• No patience

The consequences of more

• Engagement not interruption

• Be authentic

• Your content = your brand

• Multi-screen

• Show don’t tell and do it more frequently

• Be frictionless

• Deliver something of value

Summary

We all have a voice

Email: Justin@postrelease.com

Twitter: JustinCie

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