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Post on 31-Oct-2014
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PR IN A DIGITAL WORLD
Nathan SchockDirector of Public Affairs & CSR
WHAT IS PUBLIC RELATIONS?
PRVS. ADVERTISING
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THE POWER OF PR
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TRUST IN ADVERTISING & PR
PAGE 6
NEWS IS GOING DIGITAL
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IMPACT ON NEWS
• Fractured Audiences• Shrinking Newsrooms• Faster• More Opportunities
PAGE 8
HOW HAS IT CHANGED PR?
• Go where the audience is• Content Creation• Conversation• Transparency
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SOCIAL MEDIA
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CONTENT CREATION
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CONVERSATION
HOW CAN YOU PREPARE?
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INTERNSHIPS
EXPERIMENT!
PAGE 15
• Nathan Schock• Director of Public Affairs & CSR• nathan.schock@poet.com• http://www.poet.com
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