using social media in government
Post on 29-Aug-2014
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Social Media in Government: Maximize Communication
Carmine Media | Social Media and web design consultation
• More than 700 million active users • Average user creates 90 pieces of
content each month • Average user is connected to 80
community pages, groups and events • More than 150 million active users
accessing through mobile device.
Facebook.com/pressCarmine Media | Social Media and web design consultation
• More than 100 million users• 300,000 signing up per day• 55 million tweets per day• 600 million searches per day• Busiest from 9-5 M-F
Huffington Post/Ohio Farm BureauCarmine Media | Social Media and web design consultation
Interactivity
Carmine Media | Social Media and web design consultation
Chaos!!!!
Embrace the Chaos• Complaints• Praise• Customer Service
Hunt, T. The Whuffie FactorCarmine Media | Social Media and web design consultation
• Social Media is about relationships
• Partnerships with stakeholders
• Conversations
Relationships
Carmine Media | Social Media and web design consultation
Government 2.0. Where do we start?
• Who is your audience?• Where is your audience? • What are you planning to communicate?
• Which tool or tools are the best medium for this type of communication?
• Who will be responsible for posting?
Carmine Media | Social Media and web design consultation
What should be on your page
Examples include:• Meeting agendas• Community events• Crisis notifications• Program highlights
Carmine Media | Social Media and web design consultation
Top Five Pieces of Information
• Your organization’s name• Your website address• Your physical address and phone number
• Your function/mission statement• Your logo
Carmine Media | Social Media and web design consultation
Setting up Twitter and Facebook Bios
Do• Give followers interesting information
• Tell compelling stories about your services or accomplishments
• Make sure your use of social media fits into your overall communications strategy.
• Promote your events and services• Respond quickly to posts
Carmine Media | Social Media and web design consultation
Stop being important and start being interesting
– Michael Hirshorn, Atlantic Monthly
Don’t
• Go more than a couple days without posting.
• Incessantly talk about yourself. Retweet articles and other agency events.
• Be afraid to address negative comments.• Delete negative posts unless they are against policies, inflammatory or otherwise offensive to the public.
Carmine Media | Social Media and web design consultation
Best Practices in Security
• All posts are searchable and public record
• Full disclosure• Use a strong password
Carmine Media | Social Media and web design consultation
Security
• Train all social media users on what can be shared
• Spear Phishing• Social Engineering
Carmine Media | Social Media and web design consultation
Connect with your Community
• Boston• State of Ohio• Monroe County, NY
Carmine Media | Social Media and web design consultation
Who Should be in Control of your Social Media Pages?
Strategies for cross-connecting your social media pages
• Put your @twitter name on in your Facebook profile and on your website.
• Link to your Facebook account and/or your blog from your Twitter bio and your website.
• Put your website on each of your social media accounts
• Add your social media accounts to your email signature and business cards.
References• http://www.records.ncdcr.gov/guides/bestp
ractices_socialmedia_local_2010412.pdf• http://www.cio.gov/Documents/Guidelines
_for_Secure_Use_Social_Media_v01-0.pdf
• www.facebook.com/government• https://
www.facebook.com/terms_pages_gov.php
Questions? Connect with me!
Twitter: @suereynolds
Web: Carminemedia.com
Facebook: /carminemedia
LinkedIn: suesreynolds
Carmine Media | Social Media and web design consultation
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