Social Media in Government: Maximize Communication

Carmine Media | Social Media and web design consultation

• More than 700 million active users • Average user creates 90 pieces of

content each month • Average user is connected to 80

community pages, groups and events • More than 150 million active users

accessing through mobile device.

Facebook.com/pressCarmine Media | Social Media and web design consultation

• More than 100 million users• 300,000 signing up per day• 55 million tweets per day• 600 million searches per day• Busiest from 9-5 M-F

Huffington Post/Ohio Farm BureauCarmine Media | Social Media and web design consultation

Interactivity

Carmine Media | Social Media and web design consultation

Chaos!!!!

Embrace the Chaos• Complaints• Praise• Customer Service

Hunt, T. The Whuffie FactorCarmine Media | Social Media and web design consultation

• Social Media is about relationships

• Partnerships with stakeholders

• Conversations

Relationships

Carmine Media | Social Media and web design consultation

Government 2.0. Where do we start?

• Who is your audience?• Where is your audience? • What are you planning to communicate?

• Which tool or tools are the best medium for this type of communication?

• Who will be responsible for posting?

Carmine Media | Social Media and web design consultation

What should be on your page

Examples include:• Meeting agendas• Community events• Crisis notifications• Program highlights

Carmine Media | Social Media and web design consultation

Top Five Pieces of Information

• Your organization’s name• Your website address• Your physical address and phone number

• Your function/mission statement• Your logo

Carmine Media | Social Media and web design consultation

Setting up Twitter and Facebook Bios

Do• Give followers interesting information

• Tell compelling stories about your services or accomplishments

• Make sure your use of social media fits into your overall communications strategy.

• Promote your events and services• Respond quickly to posts

Carmine Media | Social Media and web design consultation

Stop being important and start being interesting

– Michael Hirshorn, Atlantic Monthly

Don’t

• Go more than a couple days without posting.

• Incessantly talk about yourself. Retweet articles and other agency events.

• Be afraid to address negative comments.• Delete negative posts unless they are against policies, inflammatory or otherwise offensive to the public.

Carmine Media | Social Media and web design consultation

Best Practices in Security

• All posts are searchable and public record

• Full disclosure• Use a strong password

Carmine Media | Social Media and web design consultation

Security

• Train all social media users on what can be shared

• Spear Phishing• Social Engineering

Carmine Media | Social Media and web design consultation

Connect with your Community

• Boston• State of Ohio• Monroe County, NY

Carmine Media | Social Media and web design consultation

Who Should be in Control of your Social Media Pages?

Strategies for cross-connecting your social media pages

• Put your @twitter name on in your Facebook profile and on your website.

• Link to your Facebook account and/or your blog from your Twitter bio and your website.

• Put your website on each of your social media accounts

• Add your social media accounts to your email signature and business cards.

References• http://www.records.ncdcr.gov/guides/bestp

ractices_socialmedia_local_2010412.pdf• http://www.cio.gov/Documents/Guidelines

_for_Secure_Use_Social_Media_v01-0.pdf

• www.facebook.com/government• https://

www.facebook.com/terms_pages_gov.php

Questions? Connect with me!

Twitter: @suereynolds

Web: Carminemedia.com

Facebook: /carminemedia

LinkedIn: suesreynolds

Carmine Media | Social Media and web design consultation