uwtwtrbook tweeting in latin america

@UWTwtrBook

Tweeting in Latino AmericaTweeting in Latino America

by Rubi Romeroby Rubi Romero

@UWTwtrBook

Why This Region?Why This Region?o Brazil, Mexico, Argentina, Chile are among Brazil, Mexico, Argentina, Chile are among

the 32 Top Locations for Twitter.the 32 Top Locations for Twitter.o Potential Market:Potential Market:

17+ Million286+Million

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Media: Newspapers, Radio Media: Newspapers, Radio

Retail: Jumbo and Falabella Retail: Jumbo and Falabella

Politics: Marco Enriquez-Ominami, Politics: Marco Enriquez-Ominami, Sebastian PiSebastian Piñerañera and Marisol Turres and Marisol Turres

SectorsSectors

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Top: NewspapersTop: Newspapers@El_Universal_mx

Mexico

@DiarioUNOMendoza, Argentina

National Local

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@El_Universal_Mx@El_Universal_Mx

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@DiarioUNO@DiarioUNO

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@DiarioUNO@DiarioUNO

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Top Radio: Radio Cooperativa (Chile)Top Radio: Radio Cooperativa (Chile)@Cooperativa

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@Cooperativa@Cooperativa

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@Cooperativa@Cooperativa

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Top: RetailTop: Retail

Jumbo (Chile) Falabella (Argentina)

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@Jumbotienda@Jumbotienda

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@Falabella_com@Falabella_com

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TOP: Politics@Marco2010

Presidential Candidate

June 19- 3,600 August 2- 8,248

August 18- 11,188

Followers Growth

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Exponential Tweets GrowthExponential Tweets Growth

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@Marco2010@Marco2010

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Finding KeysFinding Keys

CulturalConversation

LanguageBest Technology Venue

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¡¡Gracias!Gracias!Thank you!Thank you!

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CreditsCredits

o Rubi RomeroRubi Romero

o Creative Commons License:Creative Commons License:share-and-share alike; non-commercialshare-and-share alike; non-commercial

o http://uwtwitterbook.com/about/2009-http://uwtwitterbook.com/about/2009-presentationspresentations