analytics for everyone€¦ · enterprise analytics and mobility, including customer success...

ANALYTICS FOR EVERYONE

Learn Best Practices from the Biggest BrandsLeverage the Latest Innovations in Mobile and Analytics

Lead your Organization’s Data Transformation

SINGAPORE PROGRAM GUIDE | OCTOBER 5, 2017

MICROSTRATEGY SYMPOSIA | 2

*All sessions and speakers are subject to change

SINGAPORE AGENDA | OCTOBER 5, 2017 | MARINA BAY SANDS CONVENTION CENTRE08:30 - 09:00am REGISTRATION | Cassia prefunction area

WELCOME COFFEE | Cassia 3203-4, 3303-4

09:00 - 11:00am

Cassia 3201-2 AB, 3301-2 AB

09:00 - 09:10am Welcome Address Speaker: Remus Lim, General Manager, MicroStrategy

09:10 - 10:20am Analytics for Everyone: How Collaboration and Interactive Books Drive the Pervasive Adoption of Analytics Keynote Speaker: Michael J. Saylor, Chairman, President & CEO, MicroStrategy

10:20 - 11:00am Bank Rakyat’s BI Transformation Journey with MicroStrategy Customer Keynote Speaker: Firdaus Bin Ahmad Faudzi, Head of IT Reporting & Analytics, Bank Rakyat

11:00 - 11:30am COFFEE BREAK | Cassia 3203-4, 3303-4

TRACK 1 TRACK 2

Cassia 3201-2 AB, 3301-2 AB Cassia 3305

11:30am - 12:20pm SESSION 1

The Challenges and Solutions for Big Data AnalyticsSpeaker: Kyung-Whu Chung, Principle Sales Engineer, MicroStrategy

Hands-on Workshop: MicroStrategy DossierSpeaker: Stace Chow,Manager, Sales Engineering, MicroStrategy

12:20 - 1:20pm LUNCH | Cassia 3203-4, 3303-4

1:20 - 2:10pmSESSION 2

Using MicroStrategy to Democratize and Operationalize Advanced Analytics, Presented by InfoCeptsSpeaker: Harshil Gandhi, Senior MicroStrategy Consultant, Infocepts

Hands-on Workshop: Mobile Productivity Apps on iPadSpeaker: Yap Kuan Kwong, Sales Engineer, MicroStrategy

2:10 – 3:00 SESSION 3

Operationalizing Predictive Analytics & Cognitive Intelligence with MicroStrategy, Presented by InseyabSpeaker: Syed Umer Jamal, Regional Director, Inseyab Consulting & Information Solutions

Hands-on Workshop: Predictive Analytics and RSpeaker: Kyung-Whu Chung, Principal Sales Engineer, MicroStrategy

3:00 - 3:30 COFFEE BREAK | Cassia 3203-4, 3303-4

3:30 – 4:20 SESSION 4

Enhancing Big Data Analytics with Artificial IntelligenceSpeaker: Yap Kuan Kwong, Sales Engineer, MicroStrategy

Hands-on Workshop: Introduction to Enterprise IoT with Usher Telemetry and AnalyticsSpeaker: Ali Farooq,Director, Sales Engineering, MicroStrategy

SPONSOR



GENERAL SESSION

Welcome Address

Cassia 3201-2 AB, 3301-2 AB | 09:00 - 09:10

Remus Lim, General Manager, MicroStrategy

Keynote: Analytics for Everyone: How Collaboration and Interactive Books Drive the Pervasive Adoption of Analytics

Cassia 3201-2 AB, 3301-2 AB | 09:10 - 10:20

Michael J. SaylorChairman, President & CEO, MicroStrategy

While MicroStrategy 10 was recently identified as a market leader in

the Forrester Wave™ report for Enterprise BI, we’re not resting on our

laurels. We’re continuing to innovate and improve the platform by

bringing exciting new features to market. Join us to see the latest in

enterprise analytics and mobility, including customer success stories,

new education and service offerings, and exciting announcements

about new capabilities and products.

The latest release of MicroStrategy 10 delivers a completely

revamped data discovery experience; a new, consumer-friendly way

to interact with analytics that business users will love; collaborative

analytics; hierarchical financial reporting; new ways to customize,

embed, and extend your analytics; and enhanced tools for

leveraging big data. Version 10.9 also includes improvements in the

new MicroStrategy for AWS offering. The keynote will feature live

demonstrations of using MicroStrategy for machine learning and

voice-driven analytics with Alexa.

CUSTOMER KEYNOTE

Customer Keynote: Bank Rakyat’s BI Transformation Journey with MicroStrategy

Cassia 3201-2 AB, 3301-2 AB | 10:20 - 11:00

Firdaus Bin Ahmad FaudziHead of IT Reporting & Analytics, Bank Rakyat

In this session, Firdaus Bin Ahmad Faudzi, Head of IT Reporting and

Analytics at Bank Rakyat, will cover the core objective of the bank’s

BI transformation journey and why they had selected MicroStrategy.

Firdaus will also illustrate how the MicroStrategy platform is being

used to harness enterprise information, with self-service data

discovery and visualization across the organization. Finally, he will

discuss MicroStrategy’s role in helping the bank achieve its strategic

and operational goals.



TRACK 1

The Challenges and Solutions for Big Data Analytics

Session 1 | Cassia 3201-2 AB, 3301-2 AB | 11:30am – 12:20pm

Kyung-Whu ChungPrincipal Sales Engineer, MicroStrategy

Big data has been a buzz word in the analytics industry for several

years, but understanding the true value of big data in today’s world

remains a challenge for many organizations. This session will cover

the key learnings from MicroStrategy’s experience with big data

analytics and technologies that enable successful deployments of

big data analytics.

Using MicroStrategy to Democratize and Operationalize Advanced Analytics. Presented by InfoCepts

Session 2 | Cassia 3201-2 AB, 3301-2 AB | 1:20 – 2:10pm

Harshil GandhiSenior MicroStrategy Consultant, InfoCepts

Over the years, MicroStrategy has advanced its analytics capabilities

and now offers an extensive library of native analytical functions and

scoring algorithms, along with an SDK to integrate with 3rd-party and

open-source statistical and data mining products. MicroStrategy can

be your organization’s choice for delivering predictive and advanced

analytics. However, many organizations struggle to use the tool to

provide advanced analytics insights to BI users.

To help you overcome these and other challenges, we are going to

share strategies on using MicroStrategy to operationalize analytics

and deliver exceptional value and results. We’ll walk you through the

solutions we’ve created for a range of MicroStrategy customers: a

high-end retailer, global financial institution, leading pharmaceutical

manufacturer, government agency. We’ll also give you tips on how to:

• Make analytics data accessible to a broad user base, not just data

scientists and analysts

• Move from descriptive to predictive and prescriptive analytics

• Glean key insights with minimal manual intervention by

integrating and automating analytics output directly into

MicroStrategy projects

• Save on high license costs of pure analytics software like SAS and SPSS

Operationalizing Predictive Analytics & Cognitive Intelligence with MicroStrategy. Presented by Inseyab.


Syed Umer Jamal Regional Director, Inseyab Consulting & Information Solutions

The complexity of extracting valuable insights from a vast variety

of data generated by IoT devices and big data sources cannot be

underestimated. Prescriptive, predictive, and diagnostic analyses need

to be augmented with complex machine algorithms and human

intelligence to produce meaningful insights.

This session will focus on advanced analytics with an emphasis on

predictive analytics and cognitive intelligence. Topics covered will include:

• Deriving quality insights from machine-generated patterns

• Cognitive services using MicroStrategy

• Introduction to training metrics in MicroStrategy

• Using R in MicroStrategy for predictive analytics

Enhancing Big Data Analytics with Artificial Intelligence


Yap Kuan KwongSales Engineer, MicroStrategy

As IoT devices generate an increasing amount of data, organisations

need to find ways to uncover business insights and makes better

data-driven decisions rapidly.

In this session, you will learn how machine learning and AI play a

pivotal role in the rapid and automated process of turning massive

amounts of data into cognitive intelligence.

This session also covers:

• Using MicroStrategy to connect to distributed Hadoop

data sources

• Live demonstrations of machine learning with big data in action

• Use cases of AI in repetitive administrative tasks, automating

the generation and distribution of visual dashboards, executive

summaries, and KPIs



TRACK 2

Hands-on Workshop: MicroStrategy Dossier

Session 1 | Cassia 3305 | 11:30am – 12:20pm

Stace ChowManager, Sales Engineering, MicroStrategy

This workshop will introduce you to MicroStrategy Dossier, a

completely new way to author and consume analytics. The hands-

on exercise will offer step-by-step instructions to show you how to

connect to data and build your first dossier. You will also learn about

the new consumer experience and collaboration tools. Additional

capabilities for data discovery, data preparation, and enterprise BI will

also be highlighted. During the session, you will:

• Learn how to author new dossiers and create interactive

analytical books with reports and dashboards.

• Interact with data within dossiers with multiple data visualizations.

• Add multiple types of filters to find answers faster.

• Publish and share a dossier for consumption via web and mobile.

• Learn about the MicroStrategy Library, and how your

consumers have a single location to instantly access and easily

search for information.

• Use new, built-in collaboration features to share insights and

discuss findings. Attendees are advised to bring their own laptops and tablets (optional) with them in order to complete the workshop exercises.

Hands-on Workshop: Mobile Productivity Apps on iPad

Session 2 | Cassia 3305 | 1:20 – 2:10pm


During this workshop, you will build an interactive mobile

productivity app for iPad. In this workshop, you will:

• Build a mobile workflow app with no coding skills required.

• Learn how to use out-of-the-box mapping capabilities and

perform geospatial analysis.

• Incorporate device-optimized text boxes, thresholds,

grids and graphs.

• Configure and create transactional inputs that leverage

native mobile device capabilities, including camera and

signature capture.

• Learn how to enable and use the MicroStrategy Mobile write-back

capability using Transaction Services. Attendees are advised to bring their own laptops and iPads with them in order to complete the workshop exercises.

Hands-on Workshop: Predictive Analytics and R



This hands-on workshop is a deep dive into advanced data discovery

functionality, with a focus on how to leverage native analytical

functions, data mining capabilities, and R models in your analyses. In

this workshop, you will:

• Learn how to use the R Integration Pack to include R models in

your analyses.

• Become familiar with a variety of advanced analytical techniques

such as trend analysis, market basket analysis, and forecasting

through both native functions and third-party options.

• Access, blend, prepare, and visualize data to build your

own dashboard.

• Learn how to use trend lines and the native library for

predictive analytics and the different options you have for the

same with R analytics. Attendees are advised to bring their own laptops with them in order to complete the workshop exercises.

Hands-on Workshop: Introduction to Enterprise IoT with Usher Telemetry and Analytics


Ali FarooqDirector, Sales Engineering, MicroStrategy

Learn the fundamentals of creating an Usher Network, designing

an Usher Badge, and deploying this badge to end-users. No prior

knowledge of digital identity is needed: Usher Network Manager

provides an intuitive, self-service, cloud-based application for any

organization to create mobile identity badge networks and secure

systems and applications. In this hands-on workshop, you will learn:

• How to configure and register Bluetooth beacons.

• How to set up digital keys.

• How to use Usher Analytics to create a MicroStrategy dashboard

based on the telemetry data you will generate. Attendees are advised to bring their own laptops and a mobile device (iOS or Android) in order to complete the workshop.



SESSION SPEAKER BIOS

Michael J. SaylorChairman, President & CEO, MicroStrategy

Mr. Saylor is a technologist, entrepreneur, business executive,

philanthropist, and best-selling author. He currently serves as

Chairman of the Board of Directors and Chief Executive Officer of

MicroStrategy, Inc. Since co-founding the company at the age of 24,

Mr. Saylor has built MicroStrategy into a global leader in business

intelligence, mobile software, and cloud-based services. In 2012, he

authored The Mobile Wave: How Mobile Intelligence Will Change

Everything, which earned a spot on The New York Times Best Sellers

list. Mr. Saylor attended the Massachusetts Institute of Technology,

receiving an S.B. in Aeronautics and Astronautics and an S.B. in

Science, Technology, and Society.

Remus Lim General Manager, MicroStrategy

Remus is the Senior Director for ASEAN at MicroStrategy. He is

responsible for all sales and channel activities and the profitability

of the ASEAN business unit. He drives revenue growth, manages

the sales team, develops partners, expands market penetration, and

brings innovation to market.

Remus is extremely passionate about how data and analytics can

transform lives and businesses. He has deep experience and success

taking new innovation to market and partnering with customers in

their business transformation.

Prior to joining MicroStrategy, Remus held sales management

positions for several companies including SAP, IBM, and Oracle.

Remus holds a Bachelor of Science degree in Computing and

Information Systems. In his free time, Remus likes to run and travel to

go scuba diving and mountain trekking.

Firdaus Bin Ahmad FaudziHead of IT Reporting & Analytics,Bank Rakyat

Firdaus Bin Ahmad Faudzi has over 8 years of IT transformation

experience with specialisations in CRM, enterprise data warehouse

and data management solutions, BI, and data analytics. Firdaus

is currently the Head of IT Reporting & Analytics at Bank Rakyat

and is responsible for driving the company’s BI and application

development strategy and implementation. He is also leading their

Digital Transformation project with MicroStrategy.


With more than 10 years of experience with business analytics,

Kyung-Whu Chung brings experience and knowledge in various

industries and related technologies. As a Principal Sales Engineer

focusing on big data and governed self-service, Kyung-Whu also

took very important roles in a number of big data projects in major

companies in Korea including Samsung, SK, Kakao, and Amore Pacific.

Harshil GandhiSenior MicroStrategy Consultant, InfoCepts

Harshil Gandhi is Senior MicroStrategy Consultant at InfoCepts.

Based in Singapore, Harshil specializes in MicroStrategy-based BI

projects. He has wide experience in delivering complex BI projects

and has worked with clients based in the US, Singapore, and India

extensively. He has helped clients in conceptualizing and designing

highly scalable BI solutions, BI tools migration, and designing and

delivering BI apps and dashboards. He has extensive experience in

the banking and retail domains.



Syed Umer Jamal Regional Director,Inseyab Consulting & Information Solutions

Syed Umer Jamal has 10 years of experience in business intelligence

and data analytics. He has led successful deployments of over 20

large-scale business intelligence projects in both government

and commercial sectors. He has helped Unilever, Arab Satellite

Communications Organization (ARABSAT), Abu Dhabi Government,

and Saudi Government functionaries deploy complex data analytics

solutions. Umer is currently the APAC Head of Sales and Service

Delivery for Inseyab Consulting & Information Solutions.


Kuan Kwong (KK) Yap is a MicroStrategy Sales Engineer based in

Singapore for the ASEAN region. Mr. Yap has over 15 years of

experience in the enterprise applications industry, with extensive

experience as a solution architect particularly in the manufacturing

and logistics industry, having implemented several projects to

streamline and improve the business. He also has vast experience

in partner management, project management, and business

consulting across several industries like healthcare, food and

beverage, and retail among others.

Stace ChowManager, Sales Engineering, MicroStrategy

Stace has worked at MicroStrategy for more than 10 years. She

started as a Pre-Sales Consultant and now manages the Sales

Engineering team for the ASEAN and Greater China region. As

a strong advocate for business analytics, Stace has worked with

numerous customers across several industries including financial

institutions, retail, government, and telecommunications. She

has been heavily involved in helping clients use their corporate

data to better understand revenue trends and streamline their

business processes to gain a competitive advantage. In addition to

MicroStrategy, Stace has experience working with other BI platforms

including Cognos, Hyperion, BusinessObjects, and SPSS.

Ali FarooqDirector, Sales Engineering, MicroStrategy

Ali has been working for MicroStrategy for 7 years. He relocated

to Asia-Pacific in 2016 to head the pre-sales organization for APAC.

He leads a team of pre-sales experts that cover 16 countries and

support a customer base across many unique and diverse cultures.

In his previous role, he was responsible for pre-sales and business

development of MicroStrategy Usher, where he gained expertise

in the areas of security and IoT. Ali has 14 years of experience in

business intelligence, data mining, and advanced analytics. Prior

to MicroStrategy, he served in roles as a six Sigma Black Belt, and

manager of a BI Center of Excellence. Ali has a Masters in Computer

Science (data mining) from Purdue and an MBA in Management

from Bradley University. In his leisure time, he loves to spend time

with his three kids, play golf, write, and travel.

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