ARAB DEFENCE JOURNAL is theleading Arabic defence magazineof the Arab world. The magazinehas been published monthly since1976 and with more than 25,000paid subscribers is read by Arabgovernment ministers and advisors,as well as the senior military and

police officers throughout the Arab world

For over 34 years, ARAB DEFENCE JOURNAL hasbeen the primary Arabic source of information ondefence matters in the Arab world.Each month, the magazine reports on news and currentaffairs from the Middle East and around the world, alongwith regular technical features on aerospace, naval andland systems, from the world’s top defence writers.

ARAB DEFENCE JOURNAL also publishes articles onHomeland Defence C41, defence electronics, computers& communication equipment, training & simulation, systemintegration, upgrade programme news and internationaldefence industry reports as well as police and publicsecurity issues, with the latest strategic analysis.

Please read the following pages for more information.

Letter from

the Editor

Gen. (R) Faouzi Abou-Farhat

INTERNATIONAL EXHIBITIONS IN 2010

As the premier defence magazine in the Middle East, ARAB DEFENCE JOURNAL as a MediaPartner, publishes special issues, previews and supplements for many of the internationaldefence and aerospace exhibitions. These include in 2010:

DIMDEX, Qatar (29-31 March)SOFEX, Jordan (10-13 May)ILA, Germany (8-13 June)Eurosatory, France (14-18 June)Farnborough UK (19-25 July)

African Aerospace South Africa (21-25 September)Defendory, Greece (5-9 October)AUSA, USA (25-27 October)Milipol Qatar (25-27 October)Euronaval, France (25-27 October)

Arab Defence Journal Editorial Programme 2010

January:* Assault Weapons (AB). Rifles and smallarms for the infantry* Transport Helicopters (TR) The latestdevelops in battlefield air Mobility* Maritime Air Platforms (RG) A look atfixed wing air platforms offering coastalsurveillance anti-pirate and anti-smuggling as well as traditional anti-ship & submarine capability.* Dubai Airshow: Show Report

February:* Area Communications (AB)Connecting the distributed clusters oflocal networks moving across thebattlefield requires effectivecombinations of high capacityterrestrial and satcom technologieswhile on the move.* Remote Video Terminals for ForwardAir Controllers (TR) The use of portableremote video terminals is transformingclose air support operations in combatzones.* SAR radars (RG) New syntheticaperture (solid state) radar systems foridentification and tracking of multipletargets over land or sea.

March:* Advanced Turrets (AB) Unmanned ormanned new or upgraded turrets aregiving legacy platforms and newvehicles enhanced capabilities?* Electronic counter measures forground forces (TR) To defeat theimprovised explosive device threatarmies are turning to portableelectronic counter-measures systems* Long endurance UAVs (RG) we lookat the rapid advances being made innew UAVs for long-range surveillance,EW, reconnaissance and air-to-groundstrike.* DIMDEX-Qatar: Show Preview* Modernising Gulf Navies - SpecialReport

April:* Soldier UAVs (AB) Small UAVs crisscrossing the battlefield are a feature ofmodern combat today.* Maritime Patrol Aircraft in the MiddleEast (TR). Protecting vital maritime traderoutes is a vital function of maritimepatrol aircraft .* Air to ground weapons (RG). Anexamination of what is available topilots to attack surface targets, softand hardened from guns to rocketsand missiles.

May:* Self propelled indirect fire. (AB) Whethertraditional or gun mortar, conventionaltube artillery or rockets, this capability mustkeep up with mechanized and armouredforces as well as offer strategic mobility.* Weapons and Equipments for Counter-Insurgency (TR) Defeating insurgenciesrequires specialist equipment to counterthe unique threats and conditions of thedemanding form of warfare,* Do Bombers have a Future? (RG) With thedevelopment of capable multi-rolefighters and UAVs, is there still a role formore specialized bombers?* SOFEX Jordan: Show Preview* Spain - Defence Industry Report

June:* Software Defined Radios (AB) Newdesigns are being developed and fieldedto militaries throughout the world fromlarge network nodes on platforms downto the smallest sensor .* Counter-Mortar and Rocket Systems (TR)Active counter-measures & defensiveweapons are key elements of countermortar and rocket systems* Ground Control Developments (RG) weexamine how the latest airborneC41systems require ground-based facilitiesthat fully exploit networkedcommunications systems .* Eurosatory-France : Show Preview* France - Defence Industry Report

July:* Armoured Vehicle Self Protection (AB)Defensive Aid Suites for AFVs offer soft andhard kill solutions and coupled withuparmouring initiatives, provideconsiderable protection against missilesand high velocity rounds * Satellite Imagery and Remote SensingSystems (TR) Observing the earth fromspace is now a key part of many nationsmilitary aerial reconnaissance capabilities.* UK Aerospace Report & Farnborough UKPreview (RG) A look at the status of theUKís aerospace sector, including the latestprogrammes and products from industry,with a look at what to see at theFarnborough air show .* SOFEX Jordan : Show Report

August:* Wheeled Infantry Fighting Vehicles (AB)Offering superior strategic mobility andconsiderable cross-country mobility:wheeled AFVs have developed a strongpresence in todayís military forces.* Helicopters for Naval Forces (TR)Embarking helicopters on warships is along established way of extending the seazone that can be monitored & dominatedby navies.* Return of the Counter-Insurgency (COIN)aircraft (RG) . Do some of todayís conflictsinvolve the mis-use of over-sophisticatedcombat aircraft? We consider prospectsfor the return of specialized, affordable,simple, rugged, ground attack aircraft* CBRN Protection - Special Report* Eurosatory : Show Report

September:* Unmanned Ground Vehicles (AB)Robotics for bomb disposal andbattlefield reconnaissance and thenext generation of systems in the nearfuture.* Training Combat Helicopters Aircrew(TR) preparing military helicopterscrews for combat requires veryspecialized training systems andsimulationtechnology.* Farnborough - Show Report (RG), .* Germany - Defence Industry Report

October:* Patrol Satcom (AB) Hand held andmanpack satcom for the dismountedsoldier gives him global reach whateverthe circumstances .* Tactical Engagement Training Systems(TR). Armies are increasingly using laser-based tactical engagementtechnology to prepare their troops forthe rigours of combat.* Air Defence Systems-missiles and guns(RG) .We look at the gun, missile andOther systems available to provideground forces with the most effectiveair Defence.* Defendory - Greece: Show Preview* AUSA - US: Show Preview* Euronaval - France: Show Preview* Milipol -Qatar: Show Preview

November* Grenade Launchers (AB) Packing apunch in either underbarrel. Tripod orvehicle mounted support modes,grenade launchers have become.* GPS Guided Weapons (TR) The use ofsatellite guidance is now the pre-dominate way that air forces directísmart munitions ë to their targets.* Special Forces Air Support. (RG). Anarticle that looks at the specialized airrequirements needed by elite SpecialForces and what is currently availableto make them more effective.* Artillery: Towed & Self-propelled -Special Report.* Italy - Defence Industry Report

December* Night Vision for the Soldier (AB)Ensuring that at every corner, wood orwadi, every man is the squad can seein all conditions and weathers.*New Technology for Air OperationCentres. (TR) Hi-tech air operationscentres are weapon systems in theirown right and key way to maximize thepotential of 21st Century combataircraft.* Multi-role Aircraft (RG) Air platformsthat can carry out many different roles,including transport and tanking,* Defendory: Show Report.

AB = Adam Baddeley: adam@baddeley.netTR = Tim Ripley: timripley@hotmail.comRG = Richard Gardner:richardgardner@btinternet.com

Special Supplements 2010

In coordination with the Arab Ministries ofDefence and the Arab armed forces, ArabDefence Journal publishes a number of specialsupplements commemorating National Days,Armed Forces Days and other specialoccasions.These supplements are produced separatelyand mailed to all subscribers. They are then alsoprinted in the next issue of Arab Defence Journal.The editorial highlights the country’s armedforces achievements with reports on theirequipment and capabilities, includingarmaments, training and organization.The supplements also include congratulationpages & advertisements from the leadinginternational defence companies.Advertising in these special supplements offersyou a unique opportunity to reach seniordefence procurement officials in the MoD.

Special Supplements in 2010

•Kuwait National Day 22 February•UAE Armed Forces Unification Day 6 May

Each advertising package

includes

•One advertisement•One congratulations page

•One editorial page.

Full page: $7400/€5330

Double Page Spread: $13200/€9430

Outside Back Cover: $10900/€7790

Inside Front Cover: $8950/€6395

Inside Back Cover: $8150/€5820

Advertising Package Rates:

all 4-colour (US$/Euros €)

•Saudi Arabia National Day 23 September•UAE Accession & National Day 2 December

FULL COLOURWhole Page: €4900 €4750 €4600Half Page: €2990 €2890 €2790Inside Covers: €5900 €5700 €5500Outside Back Cover: €7900 €7650 €7400Double Page Spread: €9550 €9300 €9050

TWO COLOURSWhole Page: €4560 €4400 €4360Half Page: €2470 €2400 €2330Double Page Spread: €8630 €8380 €8130

BLACK & WHITEWhole Page: €3700 €3600 €3500Half Page: €2040 €2000 €1960Double Page Spread: €7100 €6850 €6650

2010 Advertising Rates in Euros

7-124-6FREQUENCY OF INSERTIONS 1-3

Size: Dimension (w /h) metric

Full Page: Type/ Trim / Bleed: 185mm x 255mm / 205mm x 275mm /215mmx285mm

Double Page Spread: Type / Trim / Bleed 390mm x 255mm / 410mm x 275mm / 420mmx285mm

Half Page Horizontal / Vertical 185mm x 115mm / 80mm x 255mm

Other sizes: Contact London office or local ADJ representative

Copy Deadline / Publication Date: 30 days prior to publication/ 1st week of cover date

Translation: If required, advertising text will be translated intoArabic free of charge

Screens: Mono & 2 Col: 110 / 4 Col: 133

Format / Storage Files: ESP, JPEG, TIFF / CD-Rom, DVD, ZIP

Application: QuarkXpress, PageMaker, AdobePhotoshop,

Printing/Binding: Rotary web offset on glossy paper /Perfect

Mailing Instructions: Email or films/ready artwork to nearest Dar AssayadOffice or ADJ representative.

Technical

Specifications

Geographical Breakdown

GCC CountriesBahrain 2,399Kuwait 2,531Oman 1,524Qatar 1,645Saudi Arabia 5,650UAE 3,062Sub Total 16,811OTHER ARAB COUNTRIESAlgeria 575Egypt 2,269Jordan 1,305Lebanon 1,137Libya 17Morocco 750Syria 1,067Tunisia 504Yemen 153Overseas Embassies: 227Sub Total 8,864Total:Total:Total:Total:Total: 25,67525,67525,67525,67525,675

SENIOR OFFICERSSENIOR OFFICERSSENIOR OFFICERSSENIOR OFFICERSSENIOR OFFICERS:::::ARMY &NATIONAL GUARD: 16,09416,09416,09416,09416,094AIRFORCE & AIR DEFENCE: 4,9684,9684,9684,9684,968NAVY & COASTGUARD UNITS: 3,2783,2783,2783,2783,278Ministry of DefenceMinistry of DefenceMinistry of DefenceMinistry of DefenceMinistry of Defence:::::DIRECTORS AND DEPT HEADS: 257257257257257DEFENCE ATTACHES:(ARAB EMBASSIES) 226226226226226GOVERNMENT ADVISERS: 136136136136136BRIGADE STAFF:BRIGADE STAFF:BRIGADE STAFF:BRIGADE STAFF:BRIGADE STAFF:GENERAL & DIVISIONAL HQs 106106106106106 TOTAL TOTAL TOTAL TOTAL TOTAL 26,675 26,675 26,675 26,675 26,675

CIRCULATION PROFILE

Arab Armed Forces & Defence Budgets

GCC CountriesBAHRAIN 8,500 1,200 1,500 10,160 21,360 $580mKUWAIT 11,000 2,000 2,500 6,600 22,100 $4.2 billionOMAN 25,000 4,200 5,000 10,800 45,000 $4.1 billionQATAR 8,500 1,800 2,100 5,000 17,400 $2.5 billionSAUDI ARABIA 75,000 15,500 24,000 100,00 214,500 $39.0 billionUAE 44,000 2,500 4,500 5,500 56,500 $10.8 billion

Total- $61.78 billion

ALGERIA 110,000 7,500 10,000 181,200 308,700EGYPT 320,000 20,000 110,000 330,000 780,000JORDAN 85,000 500 15,000 10,000 110,500LEBANON 70,000 1,100 1,000 13,000 85,100LIBYA 45,000 8,000 23,000 5,000 81,000MOROCCO 175,000 7,800 13,500 50,000 246,300SYRIA 200,000 7,600 89,000 108,000 404,600TUNISIA 27,000 4,500 3,500 12,000 47,000YEMEN 60,000 1,700 5,000 70,000 136,700

COUNTRY ARMY NAVY AIR FORCE &AIR DEFENCE

PARAMILITARY &NATIONAL GUARD

TOTAL 2009 Defence`budgets

Readership Analysis - 2010

Based on former ABC Audit

IISS:2009OTHER COUNTRIES

BASSAM EL- ASSALYSTRATEGIC ANALYSIS

IBRAHIM KAKHIABRIGADIER - GENERAL

(RET.)STRATEGIC ANALYSIS

RICHARD GARDNERAVIATION

ADAM BADDELYELECTRONICS

FAWZI ABOU FARHATGENERAL (RET.)

EDITOR IN CHIEF

TIM RIPLEYDEFENCE SYSTEMS

Raise your profile with ‘Company Profiles’

Arab Defence Journal has identified the need fordefence companies to raise their profile in the MiddleEast, especially with new Arab customers.

‘Company Profiles’ is a special full colour supplement,designed in an Arabic format, printed and sent to thesubscribers of the magazine.

For less than the cost per page of a 4-colouradvertisement, the 4, 8, 12, or 16-page supplementwill be written and designed by our editorial office inco-operation with the company, and then bound intoa specified issue of the magazine.

With costs starting at €11,00 for a 4-page profile, thisincludes translation, photos, typesetting, layout andprinting, as well as 100 run-on copies of the supplement

for a company’s own use. ‘Company Profiles’ offers aunique and cost effective way of reaching directlythe decision makers and advisors responsible fordefence procurement in over 16 Arab countries.

EDITORIAL. Personal interview with companyexecutives as well as a summary of a company’sactivities and services. All material subject to companyapproval.

COPY DATES: All Camera-ready artwork to becompleted by us at least 30 days prior to specifieddate of publication.

CIRCULATION: All 25,000 subscribers of Arab DefenceJournal plus 150 copies to individual Defence ministersand Chiefs of Staff in each of the Arab countries.

Six good reasons why Arab Defence Journal

is the top defence magazine of the Middle East:

1) The only independent monthly Arabic defence magazine.2) Distributed to subscribers in over 15 Arab countries and foreign capital cities.3) Launched 34 years ago, the most established Arabic defence magazine.4) Fully paid distribution to 25,000 subscribers.5) Published by Dar Assayad, one of the largest Middle East publishing houses.6) Internationally renowned top defence writers (see below).

RATES:4-page= €11,000. 8-page = €21,300.12-page= €27,800 16-page = €35,200

FRANCE� GERMANY� AUSTRIA & BELGIUMFRANCE� GERMANY� AUSTRIA & BELGIUMFRANCE� GERMANY� AUSTRIA & BELGIUMFRANCE� GERMANY� AUSTRIA & BELGIUMFRANCE� GERMANY� AUSTRIA & BELGIUMDefence & Communication�� Boulevard Jean%Jaures '())* Clichy FranceTel: ..) �/ .* /) �* Fax: ..) �/ .* *) �'1Email: flancellotti@defcommunication1com

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Dar AssayadContact Offices:

Representatives: