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Automate Your Data Syndication to Your eCommerce Channels

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Our Presenters

Kerry Young VP & General Manager

Christopher Holley North American Channel Sales Manager

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Introducing EnterWorks

Empowering Business & IT Users for over 21 years

All-in-one platform for MDM, PIM, and DAM

Only Solution that is a Leader on both the Forrester PIM and MDM Waves

Highest customer satisfaction marks on industry analyst reports

Industry expertise: distributors, manufacturers, retail, hospitality, service companies, and member / buying groups

Strong Global SI & Technology partnerships

Business Mission Enable Our Customer’s Growth,

Efficiency and Differentiation through Exceptional Competency in Data

as Enabled by our MDM Technologies

Complexity Mastered

Master Shared and Application Data for

Business Model Agility

Discrete Views of Everything

Provide a Central View of Data Across Enterprise

Networks

Differentiated Experiences

Leverage Multiple Domains for Combinatorial Precision

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A Division of

51% LICENSES

OUTSIDE U.S.

2,200+ GLOBAL

CUSTOMERS

75+ COUNTRIES

200+ NEW ACCOUNTS

ANNUALLY

22 OF SAP’S TOP 25

CUSTOMERS

48 NET PROMOTER

SCORE

Auto Apparel Oil & Gas Food &

Beverage Consumer Products Retail Pharma Chemical Entertainment

© 2018 Productsup

Break through digital walls and drive sales Eight ‘best practices’ to deliver channel-ready product catalogs and automated content syndication

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© 2018 Productsup

Real world challenges:

“ I am looking to sell my cookies in 150 countries through 2000 channels.”

© 2018 Productsup

Real world challenges:

“ I am looking to sell my cookies in 150 countries through 2000 channels.”

“We are expanding our ‘over the counter’ pharmacy business into 11 Asian

countries. How can I manage those channels?”

© 2018 Productsup

Real world challenges:

“ I am looking to sell my cookies in 150 countries through 2000 channels.”

“We are expanding our ‘over the counter’ pharmacy business into 11 Asian

countries. How can I manage those channels?”

“We sell 50,000 variants in 14 countries through 173 channel partners. We

cannot manage the volume and complexity anymore!

© 2018 Productsup

Real world challenges:

“ I am looking to sell my cookies in 150 countries through 2000 channels.”

“We are expanding our ‘over the counter’ pharmacy business into 11 Asian

countries. How can I manage those channels?”

“We sell 50,000 variants in 14 countries through 173 channel partners. We

cannot manage the volume and complexity anymore!

“How can I manage 300 vendor catalogs into my PIM system?”

© 2018 Productsup

Real world challenges:

“ I am looking to sell my cookies in 150 countries through 2000 channels.”

“We are expanding our ‘over the counter’ pharmacy business into 11 Asian

countries. How can I manage those channels?”

“We sell 50,000 variants in 14 countries through 173 channel partners. We

cannot manage the volume and complexity anymore!

“How can I manage 300 vendor catalogs into my PIM system?”

“We are finally going on Amazon, Google Merchant Center and eBay. What do I

have to do?”

© 2018 Productsup

Real world challenges:

“ I am looking to sell my cookies in 150 countries through 2000 channels.”

“We are expanding our ‘over the counter’ pharmacy business into 11 Asian

countries. How can I manage those channels?”

“We sell 50,000 variants in 14 countries through 173 channel partners. We

cannot manage the volume and complexity anymore!

“How can I manage 300 vendor catalogs into my PIM system?”

“We are finally going on Amazon, Google Merchant Center and eBay. What do I

have to do?”

“How can I support 2500 independent distributors for my B2B catalog?”

© 2018 Productsup

Common pain points

IT-heavy Current solution is complex and

requires coding. You rely and wait heavily on support from IT.

Manually intensive You manually consolidate, generate, and transform product data files - for each new change and channel.

Data silos There is no single source of

truth. You’re constantly chasing missing product

information.

Catalog validat ion

Catalogs need to adhere to the unique, complex, and often-changing

requirements of every channel.

© 2018 Productsup

The only way a shopper can buy your products

is if they are right in front them.

Meet them where they are.

© 2018 Productsup

The only way a shopper can buy your products

is if they are right in front them.

Meet them where they are.

PI M/DAM + Automated Syndication = Success!

© 2018 Productsup

Requirements for success: Content and operat ional excellence - Easily tackle each channel’s unique, complex, and constantly changing feed requirements. - Comprehensive, accurate, and t argeted product information across all touchpoints. - Rapid and reliable syndication of product data to multiple sales and marketing channels. - Adapt fast to new channels, technologies, and consumer behaviors.

Business impact

Scale your business

Boost sales & revenue

Stay agile & ahead

Save costly resources Build t rust & loyalty

Accelerate your TTM

© 2018 Productsup

Managing expectat ions:

Let ’s talk about APIs and syndicat ion real i t y

© 2018 Productsup

Managing expectat ions:

Let ’s talk about APIs and syndicat ion real i t y

98% of the industry is ‘ item set- up sheets’ and/or .csv files

© 2018 Productsup

Managing expectat ions:

Let ’s talk about APIs and syndicat ion real i t y

98% of the industry is ‘ item set- up sheets’ and/or .csv files

Four big retai lers – Amazon, Walmart , Home Depot , Lowe’s – skew

the discussion

© 2018 Productsup

Managing expectat ions:

Let ’s talk about APIs and syndicat ion real i t y

98% of the industry is ‘ item set- up sheets’ and/or .csv files

Four big retai lers – Amazon, Walmart , Home Depot , Lowe’s – skew

the discussion

“ Enhanced content” , “ Below the Fold” , or “ A+” content is a completely

different discussion

© 2018 Productsup

BEST PRACTICES!

It ’s t ime for

eff icient , effort less, and excel lent

product content syndicat ion.

© 2018 Productsup

Easy content aggregation Collect , merge, and cent ralize owned, supplier , and third-par ty product data. – Mult iple sources, any format

● PIM systems ● DAM systems ● Shop systems ● Analytics ● C ompetitor prices ● Product ratings

– Direct integrations & bridges

– Visual data mapping via drag-and-drop

– Smart scheduling

Best Practice #1: Comprehensive Data Capture

Quick content transformation

Validate retailer spreadsheets and manage content requirements without involvement from IT.

– Channel templates with integrated specs

– Custom item setup sheets possible

– Visual data representation

– Bulk edits, drag-and-drop logic

– Content analyt ics & error-reports

– Best-practice recommendat ions

– Real-time validation & previews

– Automat ic content updates

Need BMECat or ICEcat files? Auto-create those too!

Best Practice #2: Business User Tooling

© 2018 Productsup

Retailer template management Auto-create digital retailer catalogs: BMEcat, Tecdoc, 2bda, xml, xlsx, csv

– Flexible data integrat ion: Merge and centralize data from multiple sources (PIM, ERP, DMS, etc.), regardless of the format. – Quick catalog customizat ion: Eliminate manual processes, visualize and validate data within minutes, not months. – Easy product classificat ion: Automatic adaptation to required standards, e.g. eC l@ ss, ET IM, Proficl@ ss, UN SPSC , or C ablebase.

Best Practice #3: Extensive Template Library

Automated content syndicat ion Dist r ibute your product content t o any dest inat ion across the globe.

– Extensive library of export destinations ● Marketplaces & comparison shopping ● Search & social platforms ● Retargeting & affiliate sites ● C ampaign automation ● Datapools ● Retailers & Distributors

– Reliable product data transfer

– Proact ive monitoring & instant notifications

– Perfectly-structured, channel-ready data

Best Practice #4: “Three click” automation

© 2018 Productsup

Content portal for self service A quick and easy way to share your inventory.

– Centralized, visual, digital product catalog.

– Accessible to sales teams or third parties.

– Reduce r isk of human error by keeping fingers

out of your product feeds.

Search and download product data as .csv or .pdf

for one, all, or a segment of products.

Best Practice #5: Easy content access for clients

© 2018 Productsup

Art ificial Intell igence/Technology Leadership Augmenting your content creation with the power of machine learning.

– Product Image Recognit ion: T he Productsup solution is able to understand the content of your product images. T he platform can detect broad objects, colors and inappropriate content in images. – Product Informat ion Ext ract ion: T he natural language detection functionality can automatically detect and extract product attributes from descriptions.

Best Practice #6: Innovation

© 2018 Productsup

Channel readiness & opt imizat ion reports

– Analyze feed according to unique channel requirements. Customize accordingly to avoid:

– structural & format errors – disapproved feeds – declined products and/or – account suspension

– Analyze feed to identify hidden performance potential. Opt im ize accordingly to ensure: – comprehensive, accurate, and useful product information – thumb-stopping, engaging product images – a consistent yet contextualized product experience – increased clicks, conversions, and revenue – reduced product returns

Getting your products approved by a channel is only the beginning. You need to grab the shopper’s attention too!

Best Practice #7: Real time reporting

© 2018 Productsup

Bulk image opt imizat ion Adapt all product images in one go.

– Format and resize

– O ptimize for mobile

– Remove backgrounds

Best Practice #8: Image management

© 2018 Productsup

What success looks like….

© 2018 Productsup

Melia Hotels & Facebook Dynamic Ads for Travel (DAT)

Markets: 43 Languages: 6 Feeds: 200+ Result s: – Increased ROAS by 670% – Reduced feed preparation from a few weeks to less than a day, without help from IT. How Productsup helped: – Integrated Facebook DAT feed template. Over 200 feeds were structured according to the Facebook’s unique requirements in no time. – Image resizer . In one go, every single product image was automatically resized to match Facebook’s specifications. – HTML remover . At the click of a button, entire product feeds were cleansed from unnecessary or broken HTML. Download the case study here.

& Amazon.de - for

Case The Dutch retailer, Waardijk, wanted to start selling their products internationally, on Amazon Germany. Their agency, DEPT, used Productsup to setup and adapt the feed in no time. How Productsup helped: – ASIN fetcher service. detected ASIN for each product automatically, drastically saving time compared to manual research. – Amazon Marketplace API. New or updated products could be submitted without the need to process the entire product feed every time. Not having to manually add products to Amazon eliminated the most time-consuming aspect of the process.” – Iris van Hees Download the case study here.

T T M for 15000 products:

<24h +10% sales uplift

in first week

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© 2018 Productsup

Keller Sports & Google Shopping

Object ives – Streamline feed management, eliminate dependency on IT, and increase efficiency – Reduce errors and improve feed quality Result s: – Increased sales by 31% – Increased traffic by 22% – 15% boost in efficiency: reduced time-to-market from several days to a few hours – Reduced GMC product rejection from two digits to 1% How Productsup helped: – Google Merchant Center feed template. Product feeds could be perfectly structured to Google’s unique requirements in minutes. This brought their product disapproval rating down from double digits to just 1% on GMC. – Bulk data edit s and dynamic updates reduced the manual, time-intensive work needed to cleanse and optimize their data. Download the case study here.

© 2018 Productsup

K-New Media & Google Shopping

Object ives – Gain independence from IT – Improve feed quality – Get ads live faster Result s: – Increased conversions by 20% – Increased CTR by 30% – Increased average basket value by 20% How Productsup helped: – Multiple data sources and automated mapping allowed them to quickly and easily enhance product feeds with additional, value-adding product information. – Drag-and-drop and data visualization meant they were in full control. “The ability to visualize our data and quickly analyze values within each column is incredibly helpful for feed optimization. You just know exactly what you are working with!” – Eva Novakova, Technical Manager SEA Download the case study here.

© 2018 Productsup

Company snapshot

© 2018 Productsup

Company snapshot

© 2018 Productsup

140+ team members

50% YoY growth

10+ years’ expertise & development

8 offices worldwide

Facts & figures

ISO 27001 Certified

5 stars on Capterra

Questions?

Chr istopher Holley

N orth American C hannel Sales Manager

+1 919-649-4171

christopher.holley@ productsup.com

www.productsup.com

Questions?

EnterWorks MDM Virtual Conference Join us for Upcoming Webinars in the Everything MDM Virtual Conference Series

PIM, MDM, DAM – Oh My! – Demystifying Terminology of the Data Management Universe

Customer MDM Best Practices – Everything You Need to Know to Deliver the Ultimate Customer Experience

Customer Portals – Enabling a New Level of Customer Empowerment in Today’s Digital Economy

April

14 April

15 April

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Week 4: Best Practices

Presented by Jean Bordelon and Dean Rutter of Bounteous

Presented by Scott Rompala of DataCatalyst

Presented by Octavio Perales of Intershop

enterworks.com/virtual-conference-mdm/

Expanding Your MDM Footprint – Moving From Single Domain to Multi-Domain

Automate Your Data Syndication to Your eCommerce Channels

Advanced Reporting and Analytics with PIM/MDM

April

7 April

8 April

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Week 3: Best Practices

Presented by Michael Ayanwale and Eric Gilboe of Amplifi

Presented by Christopher Holley of Productsup

Presented by Ramesh Prabhala of IntelliTide