awareable ape bootcamp sce
TRANSCRIPT
AWAREness + wearABLE tech
by The Pain Relievers
• Teresa Yuh – [email protected] • Mehdi El Aouni – [email protected] • Werner Hoffman – [email protected] • Davide Parenti – [email protected] • Marta Pancaldi – [email protected]
TEAM CONTACT INFO.
• Pain • Common Myths • Market • Where it Hurts • Target Customer • Competition • Product • Benefits of Awareable • Price / Cost Structure • Business Model • Timeline • Key Partners • Customer Relationships
AGENDA
MYTH: Caused by injury
COMMON MYTHS
MYTH: Caused by injury FACT: Most cases of back pain are often caused by bad everyday habits that stress and strain your anatomy
COMMON MYTHS
MYTH: Only for old people
COMMON MYTHS
MYTH: Only for old people FACT: Becoming more common in the younger generation
COMMON MYTHS
MYTH: Pain is part of life... " “I’m sure it’ll get better”
COMMON MYTHS
MYTH: Pain is part of life... " “I’m sure it’ll get better”
FACT: Untreated pain can interfere with your body’s overall healing process and immune system (stress, trouble sleeping, depression, etc.)
COMMON MYTHS
WORLDWIDE: • +600 million people suffer from back pain 1
• Back pain is the #1 cause of disability 2 • Still, 4 in 10 never see a medical professional "
1 Global Burden of Disease Project 2 Medical News Today
MARKET
UNITED STATES:
• 61% of people experience back pain Back pain is the:
1st cause of disability in men +45 years old 2nd leading cause of lost work time (after a common cold) 3rd most common reason for surgical procedures 5th most frequent cause of hospitalization
• Approximately 8 in 10 people will experience back pain at some point in their lifetime
MARKET
A survey based on 100 women with purses showed where pain is felt most: • Shoulder: 84% • Neck: 57% • Back: 53% • Arms: 20%
WHERE IT HURTS
• Choose a bag carefully – Avoid skinny and/or chain straps – Lightweight fabric – Say no to embellishments
• Pack less stuff
• Carry your bag correctly
HOW TO PREVENT
• Choose a bag carefully – Avoid skinny and/or chain straps – Lightweight fabric – Say no to embellishments
• Pack less stuff – Bags = contingency plan (JUST-IN-CASE items)
• Carry your bag correctly – “How?” – not enough awareness of need
HOW TO PREVENT
TIPS on how to carry a heavy load: • Only carry a max. of 15% of bodyweight • Use two straps • Place heavier objects on the bottom • Strengthen core and back muscles
HOW TO CARRY
TIPS on how to carry a heavy load: • Only carry a max. of 15% of bodyweight – Manual calculation = HASSLE
• Use two straps (backpack) – Bags are carried on ONE SHOULDER "
by 95% of women
HOW TO CARRY
TARGET CUSTOMER
COMPETITION
• Thin, flexible sensor that attaches to bag strap • Calculate intervals to switch bag to other
shoulder (based on YOU + weight + time)
PRODUCT
PRODUCT
AWAREABLE APP
• Simple one-time attachment • User-friendly application • Useful reminders • Track your improvement • Feel the improvement
BENEFITS OF AWAREABLE
PRICE Customer Willingness to Pay
=> We will sell for 30 €
COST STRUCTURE
BUSINESS MODEL #1
KICKSTARTER CAMPAIGN
BUSINESS MODEL #2
TIMELINE
• MEDICAL EXPERTS – to help us build our database of relevant information – conduct better research – to act as our board advisor
• BAG BRANDS – sell Awareable as complementary product – collaborate to create a special product line (i.e. built-in)
• INFLUENTIAL CELEBRITIES / SOCIAL MEDIA STARS – endorsements – start #viral campaign/challenge
• OTHER WEARABLE TECHNOLOGY – like-minded wearable technology companies to raise joint awareness (i.e. FitBit)
KEY PARTNERS
A) Website (with tech support) B) Community (forum, social networks) C) Loyalty/reward program
CUSTOMER RELATIONSHIPS
You can find us in the cube to the right :) è
THANK YOU