b2m, visibility and growth for niche consultancies (c) all rights reserved
DESCRIPTION
B2M, Growth and Visibility for Niche Consultancies will explore media strategy as it relates to visibility for owner operated small businesses and independent, highly specialized consultants. It is the second in the Zintro Webinar Series: Marketing Tips for Independent Consultants and Small Consultancies. B2M will be introduced; a concept that will support small consultancies in better understanding essential steps for visibility as it relates to media and growth will be introduced. Topics will include content, social media, small business resources and media habits that support visibility. Estimated 40 minute presentation followed by a Zintro moderated Q&A. For more on Kissing Lions Public Relations please visit: http://goo.gl/E15WnM. For more information about the online PR workshop with ongoing enrollment, PR in the Happiness Economy, please visit: http://goo.gl/ESIQC9. Special thanks to Stuart Lewtan and Bhairavi Mehta.TRANSCRIPT
b2💡mGrowth and Visibility for Niche Consultancies
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b2💡m
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• Differentiate b2b, b2c and b2m!• Position your brand to be an
influencer to target media outlets!• Why is it important? To engage
and determine target influencers
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Poll question: Is public relations too expensive?
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Content.• Efficient!• Stylish!• Demonstrate your knowledge
!View video online here: http://goo.gl/nzvBUk
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Free virtual real estate is an invaluable resource.
• Fill out social media profiles!• Tell your brand story to media!• Include quality content and video
Utilize visible, relevant news for your brand.
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Share your news in relevant groups.
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Utilize free resources to post articles.
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Utilize free business profiles.
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Poll question: !
Are you actively pursuing relationships with media outlets or journalists?
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Know your top 20.💡
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• Identify the top 20 most important media outlets to your brand!
• Online commentary for relevant topics!
• Engage outlets seeking contributors
#Top20
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• Magazines!• Blogs!• Influencers!• Specialized
Groups
• Clubs!• Radio!• Television!• Pod cast
Poll answers.
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start-ups productstech
consultants news
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services615
Where it is told matters.Every brand has a story to tell.
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12It’s not enough to reach out to the same group of clients. Reaching new media streams means telling your story to new influencers interested in your brand, campaign, event or services.
What’s your story?
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Utilize quiet season to build an annual calendar of target online and offline events to make your brand more appealing to media influencers.
Off season media strategy
• Prioritize !• Take action!• Set goals!• Remember to use your resources
If you don’t know where to begin then hire someone to help.
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If you don’t know where to begin then hire someone to help.
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!View more information about logo designer: http://goo.gl/qeUuav.
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Publish articles for your brand because no one knows your story better than you.
The times have changed. Producing articles about your brand, services and related topics is a great way to build media muscles and increase visibility. *The article to the left, produced by Panera Bread, to date has 192 reads.
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21SmartShoot LinkedIn Learning CentereLance
Wikipedia
Resources.💡
SoHelpfulKre-a-tive Monkey
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Promotional rate for PR for the Happiness Economy.
!
Please confirm enrollment here: http://goo.gl/ESIQC9.
Special offer for guests of B2M, Growth and Visibility for Niche Consultancies.
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!
Media strategy & outreach Video/photo content
New media & social media strategy Event launches
The KLPR team can help you with:
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KissingLions.com/news KissingLions.com/bio
b2💡m
Growth and Visibility for Niche Consultancies
[email protected] (646) 580-6076