Bauer Media Group • Bauer Media is Europe’s largest privately owned publishing group. This group is worldwide institution offering over 300 different magazines in 15 different countries as well as on other media’s such as TV, on websites and radio.

• The two main divisions of Bauer Media are of Magazines and Radio. The strategy of Bauer is to connect audiences with

great content through these platforms.

• Bauer make their money from companies paying to advertise in their magazines. They need to have adverts in magazines as magazines cost more to produce and make than the price of buying the magazine – the price of the magazine alone does not cover all of it’s production costs, this is why they have adverts in them.

• Bauer have some big companies and brands advertise in them. They gain payments from these big companies to have their adverts in a specific magazine they own by producing figures on the amount of sales they have and many more positive attributions about the certain magazine.

Some brands that advertise in magazines

Q’s adverts(bauer owned mag) NME’s adverts(IPC owned mag)Jack Daniels – expensive whisky

Popular movies

Expensive watches

Advertising broadband – major broadband company

hmv store – sells albums ect

O2 mobile network company – advertising tickets to see musicians

To the right is the information Bauer has put on it’s website to show companies looking to advertise themselves, why they should advertise in Q magazine. This is in effect – an advert to advertising companies. It gives information about the kind of artists is includes in it also the genre of magazine that it is. This is important for companies looking to advertise as they will want to know, if the target audience of this particular magazine, will be the type of people who would buy there product. For example in a rock magazine like NME you may not find adverts for children's toys – as the audience will not be in that age range therefore the advert will not gain them sales of their product

This bullet point here would attract companies that may have more expensive products as they know they people reading the magazine that they are advertised in – will be 72/100 be of the ABC1 category – therefore will have a quite a lot of money to spare to buy advertised products.

If I were commissioned to make my magazine

How is it similar/different to other texts they makeMy magazine is similar to other types of media that Bauer has already commissioned such as Planet rock radio and Absolute radio 90’s. This is because my magazine will be of a rock genre/sub genre and also will include information and articles on rock legends – many of those being from the 90’s such as Nirvana. My magazine is also similar to many other of the popular magazines that Bauer commissions such as Q magazine and Kerrang magazine. This is because I am targeting my magazine to the age range for my magazine from 15-24 and this fits exactly to what Q’s most popular readers age is and also is in the range of Kerrangs target age range. It is also because the content in my magazine will be broadly similar to both magazines as they will have similar features such as articles on gigs. However my magazine may be slightly different to Kerrang as it may have a more mature look to it and not have such a busy, crowded front page as it has.

My product

I believe my magazine looks like a real product as I will be incorporating all the general rules for a magazine. I will be using a masthead for the name of my magazine in the top left hand corner – as I know magazines usually have them in this area so they are easily seen. I have also read and looked at a lot of different magazines of my genre, therefore I have a good idea of what a rock magazine looks like. I will include original images and do a similar thing to what most magazines do – have a main image of one band, and then do a double page spread focussing mostly on that band as it must be a large focus of the issue as it if the main image on the front. I will also be including other stereotypical magazine features such as: barcodes, sub-headings on the front, smaller sub-images on the front and perhaps a ‘subscribe’ box on my contents page as man y magazines that I have looked at have this – also being a way to dedicate readers to the magazine which is good.

Why my magazine is appropriate for Bauer

I believe my magazine is appropriate for Bauer as it fits in with it’s most leading magazines that is owns such as Q and Kerrang. My magazine will have articles from the old and the new up and coming bands therefore fits with the agenda of the likes of MOJO magazine too in which writes about many classic rock bands from the past. It also fits in with a lot of other things Bauer owns such as Absolute radio 90’s therefore it would be a good investment for Bauer to continue broadening it’s line of rock related product as they are very popular. I would like my magazine to have a quality look to it and I think the Bauer is able to provide this as it is one of the biggest leading institutions for magazines owning some on the most bought magazines such as MOJO the worlds most largest magazine.

Where my magazine would be found

WH smiths, Supermarkets, HMV, convenience stores, service stations.

YouTube is a good way of advertising things on the net as it now has short advertisements before video’s that people are guaranteed to see. Also things such like making a website for my magazine as most popular magazines have these, making an app for it so people can get notifications from the magazine on their phones, also things like Facebook and Twitter accounts are popular as they updates can be a part of peoples social networking therefore making a talking point on these social networks – gaining publicity heavily.